How the Service Industry Can Use the Web For Leads and Sales

Posted by Shelly Kramer on December 27, 2011 · Leave a Comment

ShareI was recently asked by the Kansas City Chapter of the Air Conditioning Contractors of America (ACCA) to speak to their group about social media. Instead of just discussing social media, the presentation I delivered addressed the changing nature of business and How the Service Industry can use the Web to drive Leads and Sales. [...]

Filed under Content Marketing, Corporate Strategy, Digital Marketing, Featured Articles, Free Marketing Resources, marketing, Online Marketing, Search Engine Optimization and Marketing, social media, Social Media Marketing · Tagged with

How to Monitor Your Brand and Survive a Crisis

Posted by Shelly Kramer on December 5, 2011 · 8 Comments

Share I wrote a post a week or so ago about receiving what I thought was pretty horrible customer service at the hands of a local dentist. The post received a lot of feedback and it wasn’t really all that surprising that I wasn’t the only person to have received such crummy customer service at [...]

Filed under Brand and Reputation Management, Business Intelligence, Customer Service, Digital Marketing, Featured Articles, Free Marketing Resources, Free Resources, Online Marketing · Tagged with brand management, Dr. Jeffrey Brown, examples of great brand management, Francisco Rosales, free tools for brand management, free tools for reputation management, how to manage your brand in the online space, online tools for brand and reputation management, reputation management, reputation management services, reputation management tools, Romanelli Dental, SocialMention, SocialMouths, tools for reputation management, Ubervu

How to Use Google+ For Your Nonprofit

Posted by Shelly Kramer on November 29, 2011 · 6 Comments

ShareMarketers and brands alike are excited because Google+ recently announced that businesses can now build pages. If you’re a nonprofit interested in using Google+, you’ve come to the right place. A week or so ago, we covered how businesses can explore using Google+, and now, we’ve got some suggestions for our nonprofit friends on maximizing G+. [...]

Filed under Blog Marketing, Content Marketing, Featured Articles, Free Marketing Resources, Free Resources, marketing, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Strategies and Tactics, Website Marketing · Tagged with Direct Connect, free resources for nonprofits, Google, nonprofit organizations, nonprofits and social media, social media for nonprofits, social networking for nonprofits

Download A Free Business E-book And Help Kids In Need

Posted by Shelly Kramer on November 21, 2011 · 4 Comments

ShareWe love a good business resource book. And when it helps a great cause, that makes us even happier. Intrigued? We thought you might be! Simply download a free copy of Breaking Through The Barrier: What Companies That Grow Do Differently. And with every copy that’s downloaded, $1 is given to Kansas City’s Children’s Mercy [...]

Filed under Business Intelligence, Featured Articles, Free Marketing Resources · Tagged with Breaking Through the Barrier: What Companies That Grow Do Differently, Business Advice, business ebook, business ebook download, business tips, Childrens Mercy Hospital, creating a prosperous business, danny o'neill, free business ebook, fundraising that benefits children's mercy hospital, how to grow your small business, Jack Hayhow, small business advice

Google+ Pages For Business Are Now Live

Posted by Shelly Kramer on November 8, 2011 · 6 Comments

Share Google announced yesterday that businesses can now create and build Google+ pages, the latest in a series of Google+ announcements—and one that brings to life a highly anticipated feature in what was, until now, a consumer-driven site. It’s no surprise that a number of businesses have already jumped on the Google+ bandwagon, including NPR, [...]

Filed under Digital Marketing, Featured Articles, Free Marketing Resources, Free Resources, marketing, Marketing Tools, Online Marketing, Social Media Marketing, Social Media Tools, Website Marketing · Tagged with

Kansas City Social Media Masters: Focus on Corporate Blogging

Posted by Shelly Kramer on October 28, 2011 · Leave a Comment

Share The Social Media Masters Conference made a stop in Kansas City last week and it was great to be a workshop presenter. The topic I tackled: Corporate Blogging: How to Use Blogging for Leads and Sales, is a perpetual favorite. I speak at conferences several times a month in cities all over the U.S., [...]

Filed under Blog Marketing, Content Marketing, Digital Marketing, Events / Training, Featured Articles, Free Marketing Resources, Free Resources, marketing, Marketing Tips, Online Marketing, Social Media Marketing · Tagged with content marketing, corporate blogging, corporate blogging best practices, inbound marketing, inbound marketing strategies, kansas city marketing agencies, Kansas City Social Media, Kansas City Social Media Marketing, kansas city social media masters, social media club, social media masters

Mobile Users Demand Speed in Website Load Times

Posted by Shelly Kramer on August 9, 2011 · 9 Comments

Share With the rate at which information travels in our digital age and with mobile data consumption on the rise, people are less patient than ever before when it comes to website load times — and mobile users demand speed. We are obsessed with speed. If browsers aren’t loading quickly enough, those of us who are mobile [...]

Filed under Blog Marketing, Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Marketing Tools, Mobile and Location Based Marketing, Online Marketing, Website Marketing · Tagged with Jon Aston, Kansas City Marketing Agency, Kansas City mobile marketing, mobile, mobile marketing, mobile technology, Strangeloop, web design, website conversions, website design best practices, website load time

How To Create a Book of Facebook Memories

Posted by Katherine Meyer on August 2, 2011 · 4 Comments

Share What you say? There’s an app for creating a book of Facebook memories? WooHoo! Before you laugh, remember that people love stuff. Harry Potter fanatics buy Lego figurines, replias of invisibility cloaks and wizard wands. Twihards (a/k/a those obsessed with the Twilight series) buy dolls, clothes, posters…heck, they probably even buy Twilight-themed sleeping bags. Ergo, if the societal [...]

Filed under Apps, Featured Articles, Free Marketing Resources, Free Resources, social media, Social Media Marketing · Tagged with app for Facebook book, Cabot Soup Swap, Facebook apps, Facebook memories book, social media, socialmedia, socialmedia apps, SocialMemories

How to Integrate Instagram Into Your Google+ Stream

Posted by Katherine Meyer on August 1, 2011 · Leave a Comment

Share We recently wrote about using a cool Instagram app that takes your stellar Instagram stream and converts it into a screen saver for your Mac. Well, we found another cool way to leverage your Instagram photos with — wait for it — the newest, and to some, the hottest new social channel out there, [...]

Filed under Apps, Featured Articles, Free Marketing Resources, Free Resources, Marketing Tools, Pop Culture and Current Events, Social Media Tips and Training, Tactics and Tips · Tagged with apps, Google Plus photos, Google+ tips, Instadrop, Instagram, integrating Instagram into Google+, Kansas City Social Media Marketing, photos into Google+, Picasa

Supercharge Your Social Media Marketing on Twitter with Formulists

Posted by Michelle Mangen on June 9, 2011 · 7 Comments

Share Managing your social media marketing efforts doesn’t have to be massively time-consuming. Especially when you can learn some tricks, combine those with killer tools, and add some efficiency to the process. A week or so ago, we wrote a post listing 7 Creative Uses for Twitter Lists. The last two items on the list [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tools, social media, Social Media Marketing, Social Media Tips and Training · Tagged with building community, engagement, Formulists, Free Resources, free Twitter tools, social media, Social Media Marketing, social media tricks, socialmedia tools, Twitter list management, twitter lists, twitter tips

Want Apps? 4 Great iPhone App Discovery Services

Posted by Shelly Kramer on April 22, 2011 · 2 Comments

Share For many app developers, it feels a whole lot like the 90s all over again. Everyone is trying to grab a taste of the delicious mobile app pie and, just like in the early days of the web, no one’s really sure how to digest it all. Regardless, these are exciting times, and we’re [...]

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How to Get the Most Out of Your Company Facebook Page

Posted by Shelly Kramer on March 30, 2011 · 4 Comments

ShareWe regularly work with clients to help them create and manage their company Facebook pages, so we pay a lot of attention to best practices. Yesterday I sat through Dan Zarella’s HubSpot webinar on the Science of Timing. Dan shared a ton of great information and, once I have a chance to revisit the slide [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tools, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with Dan Zarella, facebook, Facebook best practices, Facebook company pages, Facebook for business, Facebook marketing, Facebook posting frequency, HubSpot, social media, social media best practices, socialmedia

A/B Testing: Taking Your Website From Good to Great

Posted by Shelly Kramer on March 25, 2011 · 6 Comments

Share Something you should be considering for your marketing efforts, especially as they relate to your website: A/B testing. Sounds fancy, but it’s really just a little testing of your concepts – and some math. And, of course, spiffy tools. Oh, and did I mention that a little time spent testing can result in impressively [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Online Marketing, Website Marketing · Tagged with AB Testing, ab web testing, Click Density, Crazy Egg, Gini Dietrich, Google's Website Optimizer, HubSpot, Kansas City Marketing Agency, Kansas City web design, market research, Optimizely, Performable, website optimization, website performance, Whichsitewon

Qwiki: Making Search An Experience

Posted by Shelly Kramer on March 21, 2011 · 1 Comment

Share I read about Qwiki on the T2+Back Alley Films’ blog and have been thinking about it ever since. Qwiki was introduced during a TechCrunch Disrupt session this fall and can potentially impact search in a big way. Oh, and when you win top honors at an event that introduces innovative tech companies to the [...]

Filed under Featured Articles, Free Marketing Resources, Online Marketing, Search Engine Optimization and Marketing, seo, Social Media Marketing · Tagged with Doug Imbruce, Eiffel Tower Qwiki, experience design, interactive search, Kansas City SEO, online search, Qwiki, Qwikis, Ron Callari, search, search engine marketing, seo, socialmedia, socialmedia marketing, T2+Back Alley Films, Tech Crunch, Tech Crunch Disrupt, video search

Social Networking ROI Calculator for Nonprofits

Posted by Shelly Kramer on February 28, 2011 · 3 Comments

Share When it comes to social networking and social media for nonprofits, statistics matter. I’m a sucker for analyses and stats and all things that measure results. Goodness, if only my many former math teachers could see me now. They would be collectively so proud. And nothing short of astonished to hear me waxing poetic [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, Social Media Marketing · Tagged with Allyson Kapin, Care2, free resources for nonprofits, Frogloop, nonprofit resources, nonprofits and social media, Rad Campaign, social media for nonprofits, social networking for nonprofits, socialmedia, socialnetworking