Competitive Intelligence on a Startup Budget

Posted by Guest on May 2, 2013 · 3 Comments

ShareCompetitive intelligence on a startup budget is something that smart businesses of all sizes lust after. More importantly, it’s something that businesses need today in order to not only compete in the markets and industries they serve, but to dominate. When I saw my good friend and frequent collaborator, Wendy Scherer, present on this topic [...]

Filed under Brand and Reputation Management, Business Intelligence, Featured Articles, Free Marketing Resources, Marketing Tips, Marketing Tools, Tactics and Tips · Tagged with addictomatic, affordable competitive intelligence, biznar, brand position, data analysis tools, data collection strategy, data research tools, data-driven marketing, effective data analysis, effective search terms, how to gather data, improving search terms, low-cost competitive intelligence, mention, netvibes, replace google alerts, strategic data collection, target audience, the social studies group, tracking competition, understanding consumer behavior, understanding data, wendy goldman scherer

The Best Tools to Manage Your Next Social Media Campaign

Posted by Guest on April 24, 2013 · 5 Comments

ShareNot long ago, I had the opportunity to compile an e-book called 83 Top Social Media and Mobile Marketing Tools for Business. I wrote it with my friend Erik Qualman and we’ve both been flattered and honored by the buzz it’s created on the Internet. The e-book was so popular that our good friend Shelly [...]

Filed under Business Intelligence, Featured Articles, Free Marketing Resources, Marketing Tools, Social Media Marketing, Social Media Tips and Training, Social Media Tools · Tagged with 60 second communications, 60 Second Marketer, 83 top social media and mobile marketing tools, Erik Qualman, Jamie Turner, managing social media campaigns, social media management tools, social media marketing resources, social media marketing tips, Social Media Tools, social media tools ebook, tools to help you manage social media campaigns

B2B Marketers: LinkedIn Launching Sponsored Posts

Posted by Shelly Kramer on February 8, 2013 · 8 Comments

ShareLinkedIn has announced yet another new feature that B2B marketers should be paying attention to—sponsored posts. On the heels of lots of changes, including new personal profiles and revamped company pages, this new functionality is interesting and sure to be something that smart B2B marketers will put to use as part of their integrated marketing [...]

Filed under Business Intelligence, Digital Marketing, Free Marketing Resources, Marketing Tools, Social Media Marketing, Technology news · Tagged with extending linkedin reach, linkedin advertising, linkedin advertising solutions, linkedin launching sponsored posts, linkedin news, linkedin sponsored posts, linkedin targeted advertising, linkedin tips, new linkedin features, social media advertising, social media marketing tips, social media marketing tools, what are linkedin sponsored posts

B2B Marketing Innovation eBook: How To Shake Things Up

Posted by Shelly Kramer on October 2, 2012 · 6 Comments

ShareIf you work in B2B marketing and feel like your marketing strategies are tired, ineffective and outdated, put B2B Marketing Innovation eBook on your must-read list. The awesome and super smart Lee Odden of Top Rank Online Marketing (yes, I’m a fangirl, get over it), teamed up with the my equally super smart amigo, Ann [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Free Marketing Resources, Online Marketing, Tactics and Tips · Tagged with ann handley, b2b marketing ebook, b2b marketing innovation, b2b marketing innovation ebook, b2b marketing resources, b2b marketing tips, convert business buyers, demandcon boston, how to engage B2B audience, Lee Odden, Marketing Profs, marketing profs b2b forum, top rank online marketing

5 Free Tools for Finding Targeted Twitter Users

Posted by Michelle Mangen on February 27, 2012 · 16 Comments

ShareWhen you’re engaged in the business of social media marketing, tools that make life easier – like tools to help find specific Twitter users – can be extremely helpful. And if they’re free, so much the better. Earlier this year we wrote a post on 7 Free Twitter Keyword Research Tools that identified some of [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, social media, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Strategies and Tactics · Tagged with find Twitter users in specific area, find Twitter users with bio keywords, free Twitter tools, marketing, niche Twitter followers, Twitter tools

How the Service Industry Can Use the Web For Leads and Sales

Posted by Shelly Kramer on December 27, 2011 · Leave a Comment

ShareI was recently asked by the Kansas City Chapter of the Air Conditioning Contractors of America (ACCA) to speak to their group about social media. Instead of just discussing social media, the presentation I delivered addressed the changing nature of business and How the Service Industry can use the Web to drive Leads and Sales. [...]

Filed under Content Marketing, Corporate Strategy, Digital Marketing, Featured Articles, Free Marketing Resources, marketing, Online Marketing, Search Engine Optimization and Marketing, social media, Social Media Marketing · Tagged with

How to Monitor Your Brand and Survive a Crisis

Posted by Shelly Kramer on December 5, 2011 · 9 Comments

Share I wrote a post a week or so ago about receiving what I thought was pretty horrible customer service at the hands of a local dentist. The post received a lot of feedback and it wasn’t really all that surprising that I wasn’t the only person to have received such crummy customer service at [...]

Filed under Brand and Reputation Management, Business Intelligence, Customer Service, Digital Marketing, Featured Articles, Free Marketing Resources, Free Resources, Online Marketing · Tagged with brand management, Dr. Jeffrey Brown, examples of great brand management, Francisco Rosales, free tools for brand management, free tools for reputation management, how to manage your brand in the online space, online tools for brand and reputation management, reputation management, reputation management services, reputation management tools, Romanelli Dental, SocialMention, SocialMouths, tools for reputation management, Ubervu

How to Use Google+ For Your Nonprofit

Posted by Shelly Kramer on November 29, 2011 · 6 Comments

ShareMarketers and brands alike are excited because Google+ recently announced that businesses can now build pages. If you’re a nonprofit interested in using Google+, you’ve come to the right place. A week or so ago, we covered how businesses can explore using Google+, and now, we’ve got some suggestions for our nonprofit friends on maximizing G+. [...]

Filed under Blog Marketing, Content Marketing, Featured Articles, Free Marketing Resources, Free Resources, marketing, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Strategies and Tactics, Website Marketing · Tagged with Direct Connect, free resources for nonprofits, Google, nonprofit organizations, nonprofits and social media, social media for nonprofits, social networking for nonprofits

Download A Free Business E-book And Help Kids In Need

Posted by Shelly Kramer on November 21, 2011 · 4 Comments

ShareWe love a good business resource book. And when it helps a great cause, that makes us even happier. Intrigued? We thought you might be! Simply download a free copy of Breaking Through The Barrier: What Companies That Grow Do Differently. And with every copy that’s downloaded, $1 is given to Kansas City’s Children’s Mercy [...]

Filed under Business Intelligence, Featured Articles, Free Marketing Resources · Tagged with Breaking Through the Barrier: What Companies That Grow Do Differently, Business Advice, business ebook, business ebook download, business tips, Childrens Mercy Hospital, creating a prosperous business, danny o'neill, free business ebook, fundraising that benefits children's mercy hospital, how to grow your small business, Jack Hayhow, small business advice

Google+ Pages For Business Are Now Live

Posted by Shelly Kramer on November 8, 2011 · 6 Comments

Share Google announced yesterday that businesses can now create and build Google+ pages, the latest in a series of Google+ announcements—and one that brings to life a highly anticipated feature in what was, until now, a consumer-driven site. It’s no surprise that a number of businesses have already jumped on the Google+ bandwagon, including NPR, [...]

Filed under Digital Marketing, Featured Articles, Free Marketing Resources, Free Resources, marketing, Marketing Tools, Online Marketing, Social Media Marketing, Social Media Tools, Website Marketing · Tagged with

Kansas City Social Media Masters: Focus on Corporate Blogging

Posted by Shelly Kramer on October 28, 2011 · Leave a Comment

Share The Social Media Masters Conference made a stop in Kansas City last week and it was great to be a workshop presenter. The topic I tackled: Corporate Blogging: How to Use Blogging for Leads and Sales, is a perpetual favorite. I speak at conferences several times a month in cities all over the U.S., [...]

Filed under Blog Marketing, Content Marketing, Digital Marketing, Events / Training, Featured Articles, Free Marketing Resources, Free Resources, marketing, Marketing Tips, Online Marketing, Social Media Marketing · Tagged with content marketing, corporate blogging, corporate blogging best practices, inbound marketing, inbound marketing strategies, kansas city marketing agencies, Kansas City Social Media, Kansas City Social Media Marketing, kansas city social media masters, social media club, social media masters

Mobile Users Demand Speed in Website Load Times

Posted by Shelly Kramer on August 9, 2011 · 9 Comments

Share With the rate at which information travels in our digital age and with mobile data consumption on the rise, people are less patient than ever before when it comes to website load times — and mobile users demand speed. We are obsessed with speed. If browsers aren’t loading quickly enough, those of us who are mobile [...]

Filed under Blog Marketing, Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Marketing Tools, Mobile and Location Based Marketing, Online Marketing, Website Marketing · Tagged with Jon Aston, Kansas City Marketing Agency, Kansas City mobile marketing, mobile, mobile marketing, mobile technology, Strangeloop, web design, website conversions, website design best practices, website load time

How To Create a Book of Facebook Memories

Posted by Katherine Meyer on August 2, 2011 · 4 Comments

Share What you say? There’s an app for creating a book of Facebook memories? WooHoo! Before you laugh, remember that people love stuff. Harry Potter fanatics buy Lego figurines, replias of invisibility cloaks and wizard wands. Twihards (a/k/a those obsessed with the Twilight series) buy dolls, clothes, posters…heck, they probably even buy Twilight-themed sleeping bags. Ergo, if the societal [...]

Filed under Apps, Featured Articles, Free Marketing Resources, Free Resources, social media, Social Media Marketing · Tagged with app for Facebook book, Cabot Soup Swap, Facebook apps, Facebook memories book, social media, socialmedia, socialmedia apps, SocialMemories

How to Integrate Instagram Into Your Google+ Stream

Posted by Katherine Meyer on August 1, 2011 · Leave a Comment

Share We recently wrote about using a cool Instagram app that takes your stellar Instagram stream and converts it into a screen saver for your Mac. Well, we found another cool way to leverage your Instagram photos with — wait for it — the newest, and to some, the hottest new social channel out there, [...]

Filed under Apps, Featured Articles, Free Marketing Resources, Free Resources, Marketing Tools, Pop Culture and Current Events, Social Media Tips and Training, Tactics and Tips · Tagged with apps, Google Plus photos, Google+ tips, Instadrop, Instagram, integrating Instagram into Google+, Kansas City Social Media Marketing, photos into Google+, Picasa