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Posted by Shelly Kramer on May 2, 2012 · 4 Comments
ShareBy now, surely you get it—your business needs to have a social presence and a larger digital marketing strategy to succeed in today’s socially driven digital landscape. Yet knowing that is only half the battle; you’ve got to identify and implement best practices, too. Digital and social strategies are critical regardless of whether your company [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, marketing plan, Marketing Tips, Online Marketing, Tactics and Tips · Tagged with b2b digital marketing strategy, b2b digital marketing tips, b2b social practices, best b2b marketing practices, best b2b social practices, content marketing, digital marketing, digital marketing resources, digital marketing tips, Online Marketing, social media today webinar, what b2b can learn from b2c
Posted by Shelly Kramer on May 1, 2012 · 17 Comments
ShareAs people and businesses now realize how important the web is for business today, understanding search engine optimization–we’ll call it “SEO 101”–and how Google works is pretty imperative. And there’s no shame in admitting that you kinda sorta think you know what SEO is all about, and why it matters, but that there’s probably more [...]
Filed under Business Intelligence, Featured Articles, Search Engine Optimization and Marketing, seo, Tactics and Tips · Tagged with beginners guide to seo, Google, how does google work, how google works, how seo works, seo best practices, what is seo, why seo matters
Posted by Shelly Kramer on April 30, 2012 · 2 Comments
ShareThe B2B marketing model created decades ago has become overly simplistic. Successful businesses today embrace corporate social responsibility. And while the four P’s of marketing might once have served a purpose, smart companies know that adding people into the mix, or purpose, is an integral component of success. Eduardo Conrado, SVP and CMO of Motorola [...]
Filed under Business Intelligence, Featured Articles, marketing, marketing plan, Marketing Tips · Tagged with adding purpose to marketing strategy, b2b marketing, b2b marketing resources, bma kansas city, bma kansas city lunch, eduardo conrado, fifth p of marketing, impact of corporate social responsibility, kansas city marketing events, marketing and corporate social responsibility, marketing resources
Posted by Guest on April 27, 2012 · 6 Comments
ShareIn a world where brands are constantly seeking new ways to listen to and engage in online conversations, airports have it easy. Across all social channels, consumers are talking about travel with frequency and passion. They’re researching reviews and crowd-sourcing ideas during the planning process. They’re boasting with photos while away and recounting adventures when [...]
Filed under Business Intelligence, Corporate Strategy, Customer Service, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with airports and social media strategy, airports using social media, corporate social media strategy, implementing a social media strategy, justin meyer, kci airport social media strategy, kci social media, social media case studies, social media marketing case studies, successful airport social media strategy, travelers using social media
Posted by Katy Ryan Schamberger on April 26, 2012 · 1 Comment
ShareFor anyone who works with Facebook, whether for themselves or for clients, one thing’s for sure—there’s never a dull moment! The company’s rolling out another change today: an increase in the size of Facebook profile photos for business and fan pages. Starting today, photos will appear as 160 x 160 pixels. The change sparked some [...]
Filed under Business Intelligence, Featured Articles, social media, Tactics and Tips, Technology news · Tagged with Facebook changes, facebook new profile photo size, facebook new profile photo size for pages, Facebook news, facebook profile photo dimensions, new facebook profile photo size, Social Media Marketing, tech news
Posted by Shelly Kramer on April 25, 2012 · 1 Comment
ShareThere’s no denying that Tumblr continues to become an increasingly popular blogging platform. Recent statistics indicate that Tumblr has nearly doubled in size since last fall and now has 50 million blogs (and 20 billion posts). Founded four years ago, Tumblr, microblogging platform, is becoming a more popular option for both personal and business blogging. [...]
Filed under Business Intelligence, Content Marketing, Content Strategy, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with blog marketing, blog tools, blogging platforms, brands using tumblr, content marketing, how to use tumblr, pros and cons of tumblr, should you use tumblr, tumblr case studies, tumblr for brands, tumblr for businesses, tumblr tips, what is tumblr
Posted by Shelly Kramer on April 24, 2012 · 1 Comment
ShareGreat products solve problems. And great brand storytelling sells them. It’s a no-brainer: when you can market in such a way that customers quickly and easily see the problems your product or service solves, the chances of selling them are exponentially increased. It really is as easy as that. This is a conversation we have [...]
Filed under Branding / Identity, Business Intelligence, Content Strategy, Digital Marketing, Featured Articles, Tactics and Tips · Tagged with brand story telling, brand storytelling, brand storytelling best practices, content marketing, content marketing best practices, Crop Ventures, CropVentures, marketing, Silicon Prairie, Silicon Prairie News, website content best practices
Posted by Shelly Kramer on April 23, 2012 · Leave a Comment
ShareGoogle’s launch of an improved set of metrics aims to make online brand management more effective for advertisers. Announced with fanfare at the Ad Age Digital Conference last week, advertisers are most definitely paying attention. Digital advertising (unlike, in many instances, traditional adverting), is often quickly and easily measured. The problem, however, is that the [...]
Filed under Business Intelligence, Featured Articles, Marketing Tools, Technology news, Tools and Products · Tagged with active grp, active view, brand management, brand management tools, google brand activate initiative, google display network reserve, google improved metrics, google launches new brand metrics, how to measure digital advertising, marketing tools, metrics tools, online metrics
Posted by Guest on April 20, 2012 · 11 Comments
ShareHow many of you have a LinkedIn profile? Probably most of you…right? Now, how many of you have been contacted on LinkedIn by someone who found you through search? Probably just a few. But it doesn’t make sense, huh? You groomed your profile so it had a compelling headline. You put the keywords with which [...]
Filed under Business Intelligence, Featured Articles, Linked In and Business Networking, Tactics and Tips · Tagged with become more visible in linkedin search, benefits of a larger linkedin network, bryce christiansen, how to become a linkedin lion member, how to get noticed in linkedin search, how to grow your linkedin connections, how to improve your linkedin search results, increase your linkedin network, linkedin lion members, linkedin tips, what's a linkedin lion member
Posted by Shelly Kramer on April 19, 2012 · 7 Comments
ShareInternet users continue to spend more and more time on social media sites—so much so, in fact, that recent comScore data indicates that, later this year, social networking will eclipse web portals as the most engaging web activity. The predicted milestone has already occurred in Latin America. According to comScore’s research, the average U.S. Internet [...]
Filed under Consumer Behavior, Digital Marketing, Featured Articles, social media, Technology news · Tagged with comscore data, comscore data on internet usage, comscore internet research, how much time people spend on social media sites, How people use the Internet, how stats impact digital marketing strategies, how u.s. consumers use the internet, internet usage stats, social media research, social media sites to eclipse web portals
Posted by Katy Ryan Schamberger on April 18, 2012 · 4 Comments
ShareDuring last night’s Technology Entrepreneur Speakers Program, Dwolla co-founder and CEO Ben Milne spoke to an attentive audience about start-ups, entrepreneurial lessons and, of course, Ashton Kutcher (more on that in a minute). In a candid discussion, Ben shared his entrepreneurial journey, starting with a painful year of family illnesses and deaths that gave him [...]
Filed under Business and Leadership, Business Intelligence, Featured Articles, Strategies and Tactics · Tagged with advice for entrepreneurs, ashton kutcher funds dwolla, ben milne, dwolla, dwolla ben milne, entrepreneur resources, entrepreneur tips, how to start a successful business, kansas city entrepreneur resources, kansas city technology entrepreneurs speakers program, start-up resources, successful start-ups, what is dwolla, why the midwest is great for start-ups
Posted by Shelly Kramer on April 17, 2012 · 17 Comments
ShareFinding great images for inclusion in blog posts is always a big challenge. At least it is for me. We know you always include images with your blog posts, right? And while Flickr’s Creative Commons image library is a great, free resource for blog post images, sometimes I get lost in there. Not to mention [...]
Filed under Blog Marketing, Featured Articles, Free Resources, Tactics and Tips · Tagged with blog post image resources, blog tools, compfight, compfight tips, creative commons images, flickr vs compfight, how to find blog post images, how to use compfight, searching creative commons images, why compfight is better than flickr
Posted by Katy Ryan Schamberger on April 16, 2012 · 3 Comments
ShareLast month, Twitter announced it had acquired blogging platform Posterous—not so much for the service, but for the brains behind it. And although both sites have been adamant that “Posterous Spaces will remain up and running without disruption” and they’ll “give users ample notice if we make any changes to the service,” many Posterous users [...]
Posted by Guest on April 16, 2012 · 5 Comments
ShareIf you’re looking for tips for job hunters, this is the post for you. According to The Ladders’ latest research on reviewing resumes, you have about six seconds to get a thumbs-up or thumbs-down decision on your resume. Yep, six seconds to determine if you go on to career glory or your resume ends up [...]
Filed under Business Intelligence, Featured Articles, Linked In and Business Networking, Tactics and Tips · Tagged with adding online profile links to your resume, beknown, branchout, create a more engaging resume, how to engage a recruiter, how to improve your resume, job seeking tips, linkedin links and resume, resume tips, tips for job hunters, tips for job seekers, what to add to your resume, what to include on a resume
ShareKansas City, are you ready for your close-up? Google is preparing to film a city-centric TV commercial and is on the search for family photographs and videos. This is the perfect time to prepare for a trip down memory lane, because Google wants not only present-day images, but older photos, too. Here’s some criteria to [...]
Filed under Featured Articles, Pop Culture and Current Events, Technology news · Tagged with be in google commercial, google fiber kansas city, google fiber promotion, google filming kansas city commercial, google kansas city commercial, kansas city news, kansas city residents in google commercial, photos videos for google commercial, T2 + Back Alley Films
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
