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Posted by Shelly Kramer on August 31, 2010 · View Comments
This is a message I find myself struggling to get through the heads of my many talented creative friends on pretty much a weekly basis. And don’t get me wrong, I’m a fan of great creative and realize how important producing great work is to talented designers.
But you can take your Flash and stuff it [...]
Posted by Shelly Kramer on August 30, 2010 · View Comments
I met Misty Montano when we were both speakers at a Chicks Who Click event in Denver. I’ve admired her ever since and stalk her regularly. You should, too, as she’s the epitome of a pioneer in the social media space, especially when it comes to the world of news organizations.
Misty is an assignment editor [...]
Posted by Shelly Kramer on August 24, 2010 · View Comments
Gini Dietrich is a good friend, a smart gal and someone I’d hire in a minute if I needed a whole bunch of marketing know how. And, of course, if I didn’t do that shiz myself.
Her niece was hanging out in Chicago and spending time with her hip and trendy Aunt Gini recently and had [...]
Posted by Shelly Kramer on August 22, 2010 · View Comments
Two hours ago, I discovered Cee Lo Green’s new single, F**K YOU, on YouTube. Imagine that. Actually, I first discovered it on Facebook, and swiped it from my friend Redheadwriting’s wall, posted it on my own and ultimately ended up on YouTube, where it had a little more than 750,000 views.
It’s a brilliant example of [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics, Viral Marketing, marketing · Tagged with Cee Lo Green, Ceelo Green, F**k You, facebook, Gawker, Kansas City Marketing Agency, Kansas City Social Media Marketing, Shelly Kramer, social media, Social Media Marketing, socialmedia, twitter, Viral Marketing, youtube
Posted by Shelly Kramer on August 20, 2010 · View Comments
How about a smile? Surely, you’ve got that in you.
I was doing some research today and ran across the It’s Time to Smile video of The Compliment Guys. It was shot by my client, Back Alley Films’ director Jesse Selwyn, for Kodak’s Brightside Tour in the fall of 2009. It made me smile.
The back story, [...]
Filed under Featured Articles, Ramblings · Tagged with Brightside Tour, It's Time to Smile, Jesse Selwyn, Kansas City Marketing Agency, Kodak, Shelly Kramer, Stand Up to Cancer, T2 + Back Alley Films, The Compliment Guys, Up2 You + Me
Posted by Shelly Kramer on August 19, 2010 · View Comments
Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong.
Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of others. That’s [...]
Filed under Business Intelligence, Consumer Behavior, Featured Articles, Social Media Marketing · Tagged with Beth Harte, Consumer Behavior, facebook, Facebook Like, influence, Kansas City Marketing Agency, Kansas City Social Media, Neuro Web Design, social media monitoring, socialmedia, Spiral16, Susan Weinschenck
Posted by Shelly Kramer on August 15, 2010 · View Comments
By now, if you’ve not heard of Steven Slater, the Jet Blue flight attendant who got fed up by a rude passenger and snapped, I’m thinking you might well live under a rock. The back story – as the plane was taxiing in, an anxious passenger unbuckled and stood up, reaching for the overhead bin [...]
Filed under Featured Articles, Pop Culture and Current Events, Ramblings, Social Media Marketing · Tagged with Conan O'Brien, Jet Blue, Jet Blue guy, Jimmy Fallon, Kansas City Marketing Agency, Kansas City Social Media Agency, NBC, Shelly Kramer, socialmedia, Steven Slater, twitter
Posted by Michelle Lamar on August 15, 2010 · View Comments
TwitterGrader.com created a list of the most powerful women on Twitter and V3’s Shelly Kramer (@shellykramer) was listed as number 19!
TwitterGrader is a benchmark created by the marketing software rockstars at Hubspot. The Cambridge, MA based Hubspot was founded by two MIT grads Brian Halligan and Dharmesh Shah and the software is considered one of [...]
Posted by Shelly Kramer on August 13, 2010 · View Comments
Just because you have a cool business or offer a unique service, doesn’t necessarily mean that people will find you. Or buy what you sell. Which is often a critical misstep that businesses make. Paying attention to local search and developing a strategy to maximize your exposure in your own community is a critical component [...]
Filed under Featured Articles, Marketing Tips, Strategies and Tactics · Tagged with Foursquare, Google Places, Gowalla, Kansas City Marketing Consulting, Kansas City SEO, Kansas City Small Business Marketing, Kansas City Social Media, local search, local SEO, Michelle Lamar, Shelly Kramer
Posted by Michelle Lamar on August 12, 2010 · View Comments
Top Rank Marketing’s Lee Odden wrote a GREAT social media blog post last week, asking Why Do So Many Companies Suck at Social Media?
I’m a pushover for posts and headlines that just SAY IT. Especially when the content is written by experts like Odden. Dig if you will, a preview:
The current iteration of what we [...]
Posted by Shelly Kramer on August 11, 2010 · View Comments
I don’t know what came over me – I just saw this picture of the Hot Ninja Babe and wanted to BE her for a minute (but only a minute), so I thought she belonged here. This post, while NOT written by or about a Hot Ninja Babe, was written by my friend, Matt Bernier, [...]
Filed under Blog Marketing, Events / Training, Featured Articles, Free Resources, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with blog tips, blogging, blogging tutorials, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, Kansas City Social Media, Matt Bernier, Shelly Kramer, small business blogging, WordPress, WordPress plugins
Posted by Shelly Kramer on August 6, 2010 · View Comments
Vision without execution is a daydream. Execution without vision is a nightmare. Japanese Proverb
That proverb made me think of many of the small business owners I know. A strategic marketing plan is often the step that most small business owners overlook, yet is really the most critical to their ultimate success. And, for some [...]
Filed under Featured Articles, Marketing Tips, Strategies and Tactics, Traditional Marketing, Uncategorized, marketing plan · Tagged with Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, marketing consulting, marketing plans, Shelly Kramer, small business marketing, small business success, strategic marketing plans
Posted by Shelly Kramer on August 4, 2010 · View Comments
I discover new blogs all the time, written by smart small business owners and marketers who understand that the world is changing and that their marketing tactics need to change with it.
I also see lots of mistakes, or things left unfinished. Here are a few tips to think about as you start down the path [...]
Filed under Blog Marketing, Blog Marketing, Events / Training, Featured Articles, Tactics and Tips · Tagged with Apture, blogging, blogging best practices, comments, contact forms, Disqus, HubSpot, lead conversions, RSS feed, small business blogging, social sharing buttons
Posted by Michelle Lamar on August 3, 2010 · View Comments
Google has made it possible for you to sign in to more than one Google account at a time! According to Mashable, the Google multiple account sign-in feature has been tested for weeks but it is now publicly available. To turn this feature on, you need to go to the Google Accounts page and enable [...]
Posted by Shelly Kramer on August 2, 2010 · View Comments
Okay, so in an effort to practice what I preach when it comes to marketing consulting in general and pretty much life as well, I found the nerve a few weeks ago to begin video blogging or, vlogging, as the cool cats say. And you know what, I’ve quickly learned that it’s not so bad [...]
Filed under Blog Marketing, Featured Articles, Marketing Tips, Social Media Tips and Training · Tagged with Brookside Organic Farmers Market, Farmers Market Hauls, haul videos, hauls, Kansas City Marketing Agency, Kansas City Marketing Consulting, Katherine Meyer, kris colvin, marketing consulting, online video, Shelly Kramer, video blogging, vlogging, youtube
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5 Things to Make Your Business Blog Totally Kick A**
Posted by Shelly Kramer on August 4, 2010 · View Comments
I discover new blogs all the time, written by smart small business owners and marketers who understand that the world is changing and that their marketing tactics need to change with it.
I also see lots of mistakes, or things left unfinished. Here are a few tips to think about as you start down the path [...]
Filed under Blog Marketing, Blog Marketing, Events / Training, Featured Articles, Tactics and Tips · Tagged with Apture, blogging, blogging best practices, comments, contact forms, Disqus, HubSpot, lead conversions, RSS feed, small business blogging, social sharing buttons