It’s Not About YOUR Work – It’s About THEIR Results

This is a message I find myself struggling to get through the heads of my many talented creative friends on pretty much a weekly basis. And don’t get me wrong, I’m a fan of great creative and realize how important producing great work is to talented designers.
But you can take your Flash and stuff it [...]

Newsflash: Social Media for Journalists

I met Misty Montano when we were both speakers at a Chicks Who Click event in Denver. I’ve admired her ever since and stalk her regularly. You should, too, as she’s the epitome of a pioneer in the social media space, especially when it comes to the world of news organizations.
Misty is an assignment editor [...]

Gini Dietrich, My Idol

Gini Dietrich is a good friend, a smart gal and someone I’d hire in a minute if I needed a whole bunch of marketing know how. And, of course, if I didn’t do that shiz myself.
Her niece was hanging out in Chicago and spending time with her hip and trendy Aunt Gini recently and had [...]

F**K You, Cee Lo’s Viral Marketing Phenom

Two hours ago, I discovered Cee Lo Green’s new single, F**K YOU, on YouTube. Imagine that. Actually, I first discovered it on Facebook, and swiped it from my friend Redheadwriting’s wall, posted it on my own and ultimately ended up on YouTube, where it had a little more than 750,000 views.
It’s a brilliant example of [...]

Up For a Friday Dare?

How about a smile? Surely, you’ve got that in you.
I was doing some research today and ran across the It’s Time to Smile video of The Compliment Guys. It was shot by my client, Back Alley Films’ director Jesse Selwyn, for Kodak’s Brightside Tour in the fall of 2009. It made me smile.
The back story, [...]

Fact: Influence Drives Sales

Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong.
Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of others. That’s [...]

Get Two Beers And Jump: Lessons From Steven Slater

By now, if you’ve not heard of Steven Slater, the Jet Blue flight attendant who got fed up by a rude passenger and snapped, I’m thinking you might well live under a rock. The back story – as the plane was taxiing in, an anxious passenger unbuckled and stood up, reaching for the overhead bin [...]

100 Most Powerful Women on Twitter: Shelly Kramer is 19

TwitterGrader.com created a list of the most powerful women on Twitter and V3’s Shelly Kramer (@shellykramer) was listed as number 19!
TwitterGrader is a benchmark created by the marketing software rockstars at Hubspot.   The Cambridge, MA based Hubspot was founded by two MIT grads Brian Halligan and Dharmesh Shah and the software is considered one of [...]

Secret To Small Business Success? Local Search

Just because you have a cool business or offer a unique service, doesn’t necessarily mean that people will find you. Or buy what you sell. Which is often a critical misstep that businesses make. Paying attention to local search and developing a strategy to maximize your exposure in your own community is a critical component [...]

Lee Odden: Why Do Companies Suck at Social Media?

Top Rank Marketing’s Lee Odden wrote a GREAT social media blog post last week, asking Why Do So Many Companies  Suck at Social Media?
I’m a pushover for posts and headlines that just SAY IT.  Especially when the content is written by experts like Odden.  Dig if you will, a preview:
The current iteration of what we [...]

Wordpress Ninja! 5 Plugins To Make Your Blog Kick A**

I don’t know what came over me – I just saw this picture of the Hot Ninja Babe and wanted to BE her for a minute (but only a minute), so I thought she belonged here. This post, while NOT written by or about a Hot Ninja Babe, was written by my friend, Matt Bernier, [...]

How to ROCK Your Small Business

Vision without execution is a daydream. Execution without vision is a nightmare. Japanese Proverb
That proverb made me think of many of the small business owners I know. A strategic marketing plan is often the step that most small business owners overlook, yet is really the most critical to their ultimate success. And, for some [...]

New Google Features, Social Media Use Up 43 Percent?

Google has made it possible for you to sign in to more than one Google account at a time!  According to Mashable, the Google multiple account sign-in feature has been tested for weeks but it is now publicly available.  To turn this feature on, you need to go to the Google Accounts page and enable [...]

Vlogging – It Just Gets Easier!

Okay, so in an effort to practice what I preach when it comes to marketing consulting in general and pretty much life as well, I found the nerve a few weeks ago to begin video blogging or, vlogging, as the cool cats say. And you know what, I’ve quickly learned that it’s not so bad [...]

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