You are here:
Home /
Blog / Business Intelligence
Posted by Guest on April 20, 2012 · 11 Comments
ShareHow many of you have a LinkedIn profile? Probably most of you…right? Now, how many of you have been contacted on LinkedIn by someone who found you through search? Probably just a few. But it doesn’t make sense, huh? You groomed your profile so it had a compelling headline. You put the keywords with which [...]
Filed under Business Intelligence, Featured Articles, Linked In and Business Networking, Tactics and Tips · Tagged with become more visible in linkedin search, benefits of a larger linkedin network, bryce christiansen, how to become a linkedin lion member, how to get noticed in linkedin search, how to grow your linkedin connections, how to improve your linkedin search results, increase your linkedin network, linkedin lion members, linkedin tips, what's a linkedin lion member
Posted by Katy Ryan Schamberger on April 18, 2012 · 4 Comments
ShareDuring last night’s Technology Entrepreneur Speakers Program, Dwolla co-founder and CEO Ben Milne spoke to an attentive audience about start-ups, entrepreneurial lessons and, of course, Ashton Kutcher (more on that in a minute). In a candid discussion, Ben shared his entrepreneurial journey, starting with a painful year of family illnesses and deaths that gave him [...]
Filed under Business and Leadership, Business Intelligence, Featured Articles, Strategies and Tactics · Tagged with advice for entrepreneurs, ashton kutcher funds dwolla, ben milne, dwolla, dwolla ben milne, entrepreneur resources, entrepreneur tips, how to start a successful business, kansas city entrepreneur resources, kansas city technology entrepreneurs speakers program, start-up resources, successful start-ups, what is dwolla, why the midwest is great for start-ups
Posted by Guest on April 16, 2012 · 5 Comments
ShareIf you’re looking for tips for job hunters, this is the post for you. According to The Ladders’ latest research on reviewing resumes, you have about six seconds to get a thumbs-up or thumbs-down decision on your resume. Yep, six seconds to determine if you go on to career glory or your resume ends up [...]
Filed under Business Intelligence, Featured Articles, Linked In and Business Networking, Tactics and Tips · Tagged with adding online profile links to your resume, beknown, branchout, create a more engaging resume, how to engage a recruiter, how to improve your resume, job seeking tips, linkedin links and resume, resume tips, tips for job hunters, tips for job seekers, what to add to your resume, what to include on a resume
Posted by Guest on April 12, 2012 · Leave a Comment
ShareKansas City business owners have a great opportunity to learn how to put technology to work for their businesses in the coming weeks. But before we discuss that, let’s talk a little about technology—and what it means for you and your business. David Smith, a futurist at a tech conference hosted by McGladrey that I [...]
Filed under Business Intelligence, Events / Training, Featured Articles · Tagged with business development resources, Business Intelligence, david smith, heather lutze thumbonomics, jeff hoffman colorjar, kansas city business events, kansas city business resources, mcgladrey, putting technology to work for your company, technology resources, Thinking Bigger Business Media
Posted by Shelly Kramer on April 9, 2012 · 5 Comments
ShareNow that adoption of social media and social networking is becoming more common, things that we love – things like data, analysis, context and interpretation – are critical. Social listening is, most definitely, not enough. Brands and agencies who are serious about producing results for themselves and for their clients must be data driven and [...]
Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tools, Social Media Tools, Strategies and Tactics · Tagged with analyzing brand data, brand management and data analysis, brand monitoring, contextual analysis, establishing monitoring goals, how context influences marketing, how to incoporate social analysis, importance of context, incorporating data into digital marketing strategy, monitoring goals, monitoring tools, seven stages of social analysis, social analysis tips, social listening, social monitoring, what to look for in data analysis
Posted by Guest on April 5, 2012 · 3 Comments
ShareMeasuring influence is a growing trend and a multimillion dollar business. There lots of players in the market already and, in one way or the other, the tools available allow you to know who the influencers are in a certain subject, demographic, etc. My opinion about the available tools is well known: Unless these tools [...]
Filed under Blog Marketing, Business Intelligence, Content Strategy, Featured Articles, PR Strategy, PR Tips, Relationship Marketing, Tactics and Tips · Tagged with dos and don'ts of blogger outreach, how not to do blogger outreach, identifying influencers, measuring influencers, pr tips, Relationship Marketing, successful blogger outreach, why a blogger outreach strategy is important, why thoughtful blogger outreach is important
Posted by Shelly Kramer on April 4, 2012 · 5 Comments
ShareEvery day we have conversations about building and growing businesses and there’s one universally critical element: companies need websites that work. Doesn’t matter how big or how small your business is, or whether you’re in B2B or B2C markets—maximizing your website is key. Why? Customers and prospective customers typically find products or services they want [...]
Filed under Business Intelligence, Events / Training, Featured Articles, Marketing Tools, Website Marketing · Tagged with building websites that work, continuing education, designing a website, how to maximize your website, importance of mobile websites, marketing profs websites that work, online marketing resources, optimize and track website, planning a website, web development resources, website strategy resources
Posted by Shelly Kramer on April 3, 2012 · 13 Comments
ShareMeasuring social media ROI is understandably the holy grail for marketers. And with Google’s recent launch of Social Reports, tracking social media ROI just got a little easier. Wondering why we’re excited about this? Think of it this way–you’ve spent time and money building and implementing your digital marketing strategy, but do you really have [...]
Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tools, Tactics and Tips · Tagged with analytics and content marketing, analytics and digital marketing strategy, features of google analytics social reports, google analytics advanced segements, google analytics social reports, how to create google analytics advanced segments, how to measure social media data with google analytics, importance of google analytics, incorporate analytics into digital marketing, measuring social media roi, tracking social media roi
Posted by Guest on March 30, 2012 · 15 Comments
ShareIf the past number of years has taught us anything, it’s that the Internet and social media is constantly evolving. New features get launched, favorite ones get phased out, and new social platforms turn into the latest must-do for marketers while others disappear, absorbed by a competing platform or wither from lack of use. This [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with brand storytelling, carla young, content marketing, digital marketing strategy, digital marketing tips, digital strategy, find your brand's story, successful digital marketing, why brand stories are important
Posted by Katy Ryan Schamberger on March 27, 2012 · 5 Comments
ShareIf you’re still working on figuring out how to maximize Facebook timeline, D-Day is almost here. Friday, March 30, is when your Facebook pages will automatically convert to the new Timeline format. If you haven’t already started to think about the look and content strategy for your new Timeline page, consider this a swift kick [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with digital marketing, facebook marketing tips, facebook timeline for pages, features of facebook timeline for pages, how to leverage facebook timeline for your brand, maximize facebook timeline for pages, Social Media Marketing, what you need to know about facebook timeline
Posted by Katy Ryan Schamberger on March 25, 2012 · 1 Comment
ShareDespite the prevalence of Facebook pages, a recent study conducted by Recommend.ly indicates that more than half of them (56 percent, to be exact) have less than 256 fans. This research is the result a study of some 1.7 million Facebook pages. And that examination netted the following: Thirty-one percent of Facebook pages have less [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with average number of facebook fans, content marketing, creating an effective facebook marketing strategy, digital marketing tips, Facebook marketing, facebook marketing statistics, facebook page posting habits, facebook statistics, get more facebook fans, get more facebook likes, how to grow your facebook page audience, improve your facebook marketing strategy, recommend.ly
Posted by Shelly Kramer on March 23, 2012 · 4 Comments
ShareContent marketing is undoubtedly one of the hot digital marketing terms of 2012, but there’s far more to identifying—and implementing—a successful content strategy than simply creating content. In fact, when considering the components of creating a content marketing strategy, writing is the easy part of the equation. In today’s increasingly crowded content marketplace, your brand [...]
Filed under Business Intelligence, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with altimeter group, approach to content marketing, charlene li, content marketing research, content marketing strategy, content marketing tips, content: the new marketing equation, defining your content marketing, evolution of content marketing, five stages of content marketing maturity, rebecca lieb, successful content marketing, winning content marketing strategies: rebalance your organization to deliver effective content
Posted by Shelly Kramer on March 21, 2012 · 3 Comments
ShareContent marketing is the buzzword of the moment, but in reality, it’s a marketing concept that’s been around for decades—heck, even longer than that. And when you think about it, that’s not surprising. After all, the technology and devices with which we produce and consume content have drastically changed, but words and stories are nothing [...]
Filed under Branding / Identity, Branding / Identity, Business Intelligence, Content Marketing, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with brand storytelling, content and Google's algorithm changes, content marketing strategy, content marketing tips, digital marketing, elements of content marketing success, history of content marketing, humanize your brand, importance of content marketing, importance of real time content development, what is content marketing, why is content important
Posted by Shelly Kramer on March 20, 2012 · 20 Comments
ShareGoogle’s likely to penalize websites for too much SEO—at least that’s what the newest changes to its algorithm suggest. Matt Cutts’ mention of an impending algorithm change at SXSW this past week seems certain to make content marketing–and the creation of relevant content–even more critical to businesses of all sizes. And yes, Virginia, apparently there [...]
Filed under Business Intelligence, Content Marketing, Content Strategy, Featured Articles, Search Engine Optimization and Marketing, Technology news · Tagged with build your site's faq page, content strategy, create informational content, get your site ready for google's algorithm changes, Google algorithm change, google news, Google penalizing sites for too much SEO, Google to penalize highly optimized sites, Google's focus on semantic search, how great content influences search results, how to optimize your site, importance of content marketing, keyword strategy, seo and digital strategy, the importance of content and search, too much SEO
Posted by Katy Ryan Schamberger on March 19, 2012 · 3 Comments
ShareAlthough Facebook commerce (F-commerce) is in its early stages, it’s the next step in the eCommerce evolution—and especially in light of the introduction of Facebook’s Timeline for Pages, it’s a concept to which brands and businesses need to be paying attention. Recent accounts that detail the closing of high-profile F-commerce stores from brands like Gap [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with businesses and F-commerce, businesses successfully using Facebook commerce, eCommerce evolution, f-commerce, F-commerce case studies, Facebook commerce, Facebook credits and F-commerce, how Timeline for Pages impacts F-commerce, the future of F-commerce, Timeline features that benefit F-commerce, why brands should consider Facebook stores
« Previous Page — Next Page »
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
