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6 Changes You Need To Make To Your LinkedIn Profile Now

ShareSure, you may be one of nearly 150 million people with a LinkedIn profile. Yet when it comes to truly leveraging your presence on the professional social networking site, is your profile doing all it can to help get you—or your business—noticed? LinkedIn is like any other social network; you have to put time and [...]

Upside Down: The Shift That Is Changing All The Rules

ShareFrontline customer service has never been more challenging. The only value proposition customers seem satisfied with today is “Yes” – to whatever it is they want.  Not only do customers want what they want, but they want it NOW. We have shifted to this Age of Mass Customization, a term coined by Stan Davis in [...]

How To Use Gmail Filters To Organize Your Inbox

ShareIf your Gmail inbox is anything like mine, it’s in desperate need of organization. If you’re already a loyal Google fan (and who are we kidding—they make it impossible not to be), you can use Gmail’s built-in filters to help your inbox—and you—breathe a sigh of relief. Organizing your inbox may not be high on [...]

SOPA Blackout: How To Back Up Your Social Media Account Data

Share As you’ve no doubt noticed, my friends at V3 have done their fair share of spreading awareness about the anti-SOPA campaign and why this should matter to you. But even more important than that is the fact that backing up your social media account data, just in case, is never a bad idea. Still [...]

SMBs Embracing Social Media At A Rapid Pace

ShareSmall and medium-sized business are embracing social media marketing at rapid pace. Surprised? Surely not. Borrell conducted an online survey from January through August of 2011 that resulted in some 4,200-plus responses. Main Street Goes Social reports that almost two-thirds (64.4%) of SMBs are presently using social sites for marketing purposes and social media marketing [...]

Why “Can’t” Absolutely SHOULD Be A Word In Your Vocabulary

ShareIf you are worth your weight in salt about anything and everything business-related, can’t is a word that is not only in your vocabulary, but is a word you use as your first line of response. <Ummm…can you repeat that one more time, please?> If you are worth your weight in salt about anything and [...]

Social Media Best Practices: A New Year’s Prayer

ShareAs we move into a new year, I find myself saying a little prayer as it relates to social media best practices. Or, upon reflection, perhaps the best way to phrase that is ‘Social MEEEEEEEdia.’ My prayer is a simple one: Please let 2012 be the year. The year folks finally wise up. 2011 was [...]

Social Media Measurement: How Do You Get The C-Suite Buy In?

ShareThe easiest things to measure in social media are rarely the most important. And in order to get buy in from the C-Suite, you need to bring the A game. And answers (and data) that make sense. In a world where social media “gurus” and “experts” scream at conferences that, “You can’t measure social media [...]

Why You Should Be Using LinkedIn’s New Polling For Groups

ShareLinkedIn recently announced a new tool, Polls, that’s available for all LinkedIn Groups. On the surface, Polls is simple—it’s a quick and easy way with which to solicit input and answers from your group members on a variety of topics and questions. In fact, Polls isn’t dissimilar to Facebook Questions in its functionality. Yet dig [...]

Hospitals Want Boomer Business? Focus On Content Marketing And Social Media

ShareBoomers are falling apart (and, for the record, I can say that with the utmost respect, because I am one. Dammit) — and are shopping for spare parts. And if hospitals and physicians want their share of the Boomer business, they’d best get busy when it comes to social media channels and content marketing strategies. [...]

One Secret To Business Success: Scale

ShareAs the end of the year draws closer, you’re likely to be ambushed not just by trend forecasts that look ahead to 2012, but also by blog posts and articles that push you to create business and personal resolutions. And while there’s nothing wrong with a swift kick in the rear to get you thinking [...]

How to Monitor Your Brand and Survive a Crisis

Share I wrote a post a week or so ago about receiving what I thought was pretty horrible customer service at the hands of a local dentist. The post received a lot of feedback and it wasn’t really all that surprising that I wasn’t the only person to have received such crummy customer service at [...]

4 Steps To A Successful QR Code Campaign

ShareQR codes might be the most under-utilized—and misunderstood—of the digital marketing tools. Do a quick Google search and you’ll find just as many blogs and articles in praise of the codes as you will those who disparage and vilify these speckled tools. Yet I’m pro-QR code. When used thoughtfully and strategically, QR codes can help [...]

4 Steps To Powering SEO For Your Business

ShareThe words “search engine optimization,”or SEO, can often be the bane of existence for many a marketing, creative or public relations professional.  These competent folks can – and do – regularly develop marketing strategies, create content, develop branding and messaging and handle social media for brands large and small. Yet when it comes to search [...]

Download A Free Business E-book And Help Kids In Need

ShareWe love a good business resource book. And when it helps a great cause, that makes us even happier. Intrigued? We thought you might be! Simply download a free copy of Breaking Through The Barrier: What Companies That Grow Do Differently. And with every copy that’s downloaded, $1 is given to Kansas City’s Children’s Mercy [...]

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