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Posted by Shelly Kramer on February 7, 2012 · 2 Comments
ShareSure, you may be one of nearly 150 million people with a LinkedIn profile. Yet when it comes to truly leveraging your presence on the professional social networking site, is your profile doing all it can to help get you—or your business—noticed? LinkedIn is like any other social network; you have to put time and [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Linked In and Business Networking, Social Media Tips and Training · Tagged with be successful on linkedin, how to leverage your linkedin profile, how to use linkedin, linkedin for lead generation, linkedin tips, maximize linkedin, professional networking with linkedin, using linked in for business development, what to include on linkedin
Posted by Guest on January 27, 2012 · 13 Comments
ShareFrontline customer service has never been more challenging. The only value proposition customers seem satisfied with today is “Yes” – to whatever it is they want. Not only do customers want what they want, but they want it NOW. We have shifted to this Age of Mass Customization, a term coined by Stan Davis in [...]
Filed under Business and Leadership, Business Intelligence, Featured Articles, Strategies and Tactics, Tactics and Tips · Tagged with age of mass customization, business at the speed of now, Business Intelligence, business tips, evolution of business, how doing business has changed, how to help your busines evolve, internet and consumer expectations, john m. bernard, the internet and business
Posted by Laura Seymour on January 19, 2012 · 10 Comments
ShareIf your Gmail inbox is anything like mine, it’s in desperate need of organization. If you’re already a loyal Google fan (and who are we kidding—they make it impossible not to be), you can use Gmail’s built-in filters to help your inbox—and you—breathe a sigh of relief. Organizing your inbox may not be high on [...]
Filed under Business Intelligence, Featured Articles, Tactics and Tips · Tagged with email organization, gmail filters, gmail labels, gmail organization, gmail organization tips, gmail tips, how to organize your email, how to use gmail filters, organize your email
Posted by Guest on January 17, 2012 · 11 Comments
Share As you’ve no doubt noticed, my friends at V3 have done their fair share of spreading awareness about the anti-SOPA campaign and why this should matter to you. But even more important than that is the fact that backing up your social media account data, just in case, is never a bad idea. Still [...]
Posted by Shelly Kramer on January 13, 2012 · 3 Comments
ShareSmall and medium-sized business are embracing social media marketing at rapid pace. Surprised? Surely not. Borrell conducted an online survey from January through August of 2011 that resulted in some 4,200-plus responses. Main Street Goes Social reports that almost two-thirds (64.4%) of SMBs are presently using social sites for marketing purposes and social media marketing [...]
Posted by Guest on January 13, 2012 · 5 Comments
ShareIf you are worth your weight in salt about anything and everything business-related, can’t is a word that is not only in your vocabulary, but is a word you use as your first line of response. <Ummm…can you repeat that one more time, please?> If you are worth your weight in salt about anything and [...]
Filed under Business and Leadership, Business Intelligence, Featured Articles · Tagged with Business Advice, Business Intelligence, business wisdom, cox consulting, embrace the word can't, entrepreneurial lessons, how to help your business succeed, how to succeed in business, knowing your limitations, managing your time, ryan cox
Posted by Guest on January 10, 2012 · 19 Comments
ShareAs we move into a new year, I find myself saying a little prayer as it relates to social media best practices. Or, upon reflection, perhaps the best way to phrase that is ‘Social MEEEEEEEdia.’ My prayer is a simple one: Please let 2012 be the year. The year folks finally wise up. 2011 was [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Social Media Tips and Training · Tagged with bad social media etiquette, brand awareness, digital marketing resolutions, how not to build brand awareness, kat gordon, meaningful online marketing, online spam, Social Media Marketing, social media marketing tips, social media resolutions, social media tips for 2012, trolling for votes, what not to do online
Posted by Shelly Kramer on January 9, 2012 · 13 Comments
ShareThe easiest things to measure in social media are rarely the most important. And in order to get buy in from the C-Suite, you need to bring the A game. And answers (and data) that make sense. In a world where social media “gurus” and “experts” scream at conferences that, “You can’t measure social media [...]
Filed under Business and Leadership, Business Intelligence, Corporate Strategy, Featured Articles, Social Media Tips and Training · Tagged with augie ray social media marketing is broken, c-suite social media buy in, corporate social media participation, corporate social media strategy, creating measurable social media objectives, Don Bartholomew, getting the c-suite on board with social media, how to measure social media, measurable social media objectives, measure your social media results, Social Media Marketing, social media marketing strategy, social media measurement, social media measurement tips, social media metrics, social media objectives, Social Media ROI
Posted by Shelly Kramer on January 5, 2012 · 2 Comments
ShareLinkedIn recently announced a new tool, Polls, that’s available for all LinkedIn Groups. On the surface, Polls is simple—it’s a quick and easy way with which to solicit input and answers from your group members on a variety of topics and questions. In fact, Polls isn’t dissimilar to Facebook Questions in its functionality. Yet dig [...]
Filed under Business Intelligence, Featured Articles, LinkedIn, Social Media Tips and Training, Technology news · Tagged with advantage of linkedin polling for groups, advantages of linkedin polls, features of linkedin polls, get the most out of linkedin, how can you use linkedin groups, how to use linkedin polling for groups, linked in polling for groups, linkedin tips, maximize linkedin, using linkedin groups to enhance your visibility, what are linkedin groups, why you should participate in linkedin groups
Posted by Shelly Kramer on January 4, 2012 · 7 Comments
ShareBoomers are falling apart (and, for the record, I can say that with the utmost respect, because I am one. Dammit) — and are shopping for spare parts. And if hospitals and physicians want their share of the Boomer business, they’d best get busy when it comes to social media channels and content marketing strategies. [...]
Filed under Business Intelligence, Consumer Behavior, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with baby boomers using social media, boomers using the internet, content marketing for healthcare providers, content marketing for hospitals, digital marketing for hospitals, digital marketing for physicians, healthcare and social media, hospitals and social media, hospitals using social media, how hospitals can use the internet, social media tips, social media tips for hospitals
Posted by Katy Ryan Schamberger on December 19, 2011 · 5 Comments
ShareAs the end of the year draws closer, you’re likely to be ambushed not just by trend forecasts that look ahead to 2012, but also by blog posts and articles that push you to create business and personal resolutions. And while there’s nothing wrong with a swift kick in the rear to get you thinking [...]
Filed under Business and Leadership, Business Intelligence, Featured Articles, Tactics and Tips · Tagged with best practices for scale in business, Business Advice, business best practices, importance of scale in business, management best practices, management tips, scale for business success, small business advice, small business success tips, tips for business success
Posted by Shelly Kramer on December 5, 2011 · 8 Comments
Share I wrote a post a week or so ago about receiving what I thought was pretty horrible customer service at the hands of a local dentist. The post received a lot of feedback and it wasn’t really all that surprising that I wasn’t the only person to have received such crummy customer service at [...]
Filed under Brand and Reputation Management, Business Intelligence, Customer Service, Digital Marketing, Featured Articles, Free Marketing Resources, Free Resources, Online Marketing · Tagged with brand management, Dr. Jeffrey Brown, examples of great brand management, Francisco Rosales, free tools for brand management, free tools for reputation management, how to manage your brand in the online space, online tools for brand and reputation management, reputation management, reputation management services, reputation management tools, Romanelli Dental, SocialMention, SocialMouths, tools for reputation management, Ubervu
Posted by Katy Ryan Schamberger on November 28, 2011 · 9 Comments
ShareQR codes might be the most under-utilized—and misunderstood—of the digital marketing tools. Do a quick Google search and you’ll find just as many blogs and articles in praise of the codes as you will those who disparage and vilify these speckled tools. Yet I’m pro-QR code. When used thoughtfully and strategically, QR codes can help [...]
Filed under Branding / Identity, Business Intelligence, Digital Marketing, Featured Articles, Marketing Tools, Online Marketing, Tactics and Tips · Tagged with creative ways to use QR codes, digital marketing, how to create a successful QR code campaign, how to use QR codes, innovative QR code use, Online Marketing, QR code campaign, QR code marketing, QR code research, QR codes, QR user statistics, use QR codes successfully, what are QR codes
Posted by Shelly Kramer on November 23, 2011 · 10 Comments
ShareThe words “search engine optimization,”or SEO, can often be the bane of existence for many a marketing, creative or public relations professional. These competent folks can – and do – regularly develop marketing strategies, create content, develop branding and messaging and handle social media for brands large and small. Yet when it comes to search [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, marketing plan, Online Marketing, Search Engine Optimization and Marketing, seo, Tactics and Tips · Tagged with choosing SEO keywords, content and seo, content creation, finding keywords, Google, how to make SEO work for your business, how to research keywords, importance of local search, keyword research, local business listings, local search, search engine optimation, search engine optimization tips, seo, SEO content strategies, SEO content strategy, SEO strategies for business, SEO tips, why you need SEO, Yelp
Posted by Shelly Kramer on November 21, 2011 · 4 Comments
ShareWe love a good business resource book. And when it helps a great cause, that makes us even happier. Intrigued? We thought you might be! Simply download a free copy of Breaking Through The Barrier: What Companies That Grow Do Differently. And with every copy that’s downloaded, $1 is given to Kansas City’s Children’s Mercy [...]
Filed under Business Intelligence, Featured Articles, Free Marketing Resources · Tagged with Breaking Through the Barrier: What Companies That Grow Do Differently, Business Advice, business ebook, business ebook download, business tips, Childrens Mercy Hospital, creating a prosperous business, danny o'neill, free business ebook, fundraising that benefits children's mercy hospital, how to grow your small business, Jack Hayhow, small business advice
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
