Your Employees Likely Hate Your Intranet: Here’s Why

Posted by Shelly Kramer on May 22, 2013 · 2 Comments

ShareIt’s true: your employees likely hate your Intranet and it’s probably getting in the way of efficiency. Enterprise companies use their Intranets to communicate internally, yet a study shows that the majority of employees are dissatisfied with their enterprise social media. Prescient Digital Media’s The State of the Social Intranet 2012 report delves into the [...]

Filed under Business and Leadership, Business Intelligence, Corporate Strategy, Featured Articles, Marketing Tools, Tactics and Tips · Tagged with company intranet satisfaction, company intranet stats, company intranet study, corporate social strategy, enterprise company intranet, intranet options, intranet tools, prescient digital media, setting up company intranet, sharepoint, sharepoint enters its awkward teenage years, state of the social intranet 2012, successful intranet strategy, why intranet matters

[Webinar] Become A B2B Content Brand With Limited Resources

Posted by Shelly Kramer on May 21, 2013 · Leave a Comment

ShareI know better than most that, generally, B2B marketers are short on time—not to mention money. And staff. If you find yourself in that boat, don’t miss Ain’t Nobody Got Time For That: How To Become A B2B Content Brand With Limited Resources. The free MarketingProfs seminar kicks off at 1 p.m. ET on May [...]

Filed under Business Intelligence, Digital Marketing, Events / Training, Featured Articles, Free Marketing Resources, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with ain't nobody got time for that: how to become a b2b content brand with limited resources, amanda maksymiw lattice engines, b2b content marketing strategy, b2b marketing resources, b2b marketing strategy, b2b marketing tips, corey o'loughlin marketingprofs, free b2b marketing events, marcus sheridan the sales lion, marketingprofs seminar, shelly kramer v3

B2B Mobile Marketing: 15 Ideas You Can Use Today

Posted by Guest on May 17, 2013 · Leave a Comment

ShareAre you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. The good news is that [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Mobile and Location Based Marketing, Tactics and Tips · Tagged with b2b mobile marketing, b2b mobile marketing ideas, b2b mobile marketing strategy, importance of mobile marketing, Jamie Turner, mobile marketing for b2b companies, mobile marketing resources, mobile marketing stats, mobile marketing tips

Businesses Not Optimizing Facebook Might Be Missing Out

Posted by Shelly Kramer on May 3, 2013 · 4 Comments

ShareIf your business isn’t focused on optimizing your Facebook presence, you might be missing the boat when it comes to local search visibility. Surprising stats from a recent comScore, Neustar/Localeze and 15 Miles local search study show that people use Facebook for local business searches more than Mapquest, Bing, Apple Maps and Yelp, commonly thought [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Social Media Tips and Training · Tagged with apps used for local business searches, boost local search visibility, businesses optimizing facebook, comScore neustar/localeze 15 miles local search study, facebook and local search, facebook improves local search, facebook marketing strategy, local business search on facebook, local search data, local search marketing strategy, local search stats, maximize facebook page, social networks and business searches

Competitive Intelligence on a Startup Budget

Posted by Guest on May 2, 2013 · 3 Comments

ShareCompetitive intelligence on a startup budget is something that smart businesses of all sizes lust after. More importantly, it’s something that businesses need today in order to not only compete in the markets and industries they serve, but to dominate. When I saw my good friend and frequent collaborator, Wendy Scherer, present on this topic [...]

Filed under Brand and Reputation Management, Business Intelligence, Featured Articles, Free Marketing Resources, Marketing Tips, Marketing Tools, Tactics and Tips · Tagged with addictomatic, affordable competitive intelligence, biznar, brand position, data analysis tools, data collection strategy, data research tools, data-driven marketing, effective data analysis, effective search terms, how to gather data, improving search terms, low-cost competitive intelligence, mention, netvibes, replace google alerts, strategic data collection, target audience, the social studies group, tracking competition, understanding consumer behavior, understanding data, wendy goldman scherer

Salesforce Enables Social Ads With Newly Launched Social.com

Posted by Shelly Kramer on May 1, 2013 · Leave a Comment

ShareNot satisfied with being a major player in the CRM space, Salesforce announced the launch of Social.com, a platform that essentially enables real time, optimized placement of social ads. Described by the company as “the world’s first social advertising application that connects social ads with CRM and social listening,” we think it’ll likely be something [...]

Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tools, Social Media Marketing, Social Media Tools · Tagged with buddy media, Facebook advertising campaign, peter goodman salesforce, Radian6, salesforce launches social.com, salesforce marketing cloud, salesforce social.com, social advertising, social advertising investment, social advertising tools, social media management tools, social media marketing tools, the state of social ads webinar, Twitter advertising campaign, using social data in advertising, what is social.com

Digital Marketing Trends: 2013 The Year Of Content

Posted by Shelly Kramer on April 30, 2013 · 10 Comments

ShareAccording to an annual survey of digital professionals, content marketing is the single most significant digital marketing trend of 2013. Although trend reports certainly aren’t the end-all, be-all for business strategy, they can help guide your clients’ or company’s goals and processes. I don’t know any marketer worth his or her salt who’s not laser [...]

Filed under Business Intelligence, Content Marketing, Featured Articles, Marketing Tips, Tactics and Tips · Tagged with 2013 digital marketing predictions, 2013 digital marketing trends, 2013 the year of content marketing, adobe and econsultancy research, content creation, content marketing, content marketing strategy, data integration, importance of content marketing, marketing training and resources, mobile marketing, mobile optimization, most significant digital marketing trend of 2013, targeting and personalization, top marketing priorities 2013

The Day A Tweet Sank The Market [And What It Means]

Posted by Katy Ryan Schamberger on April 24, 2013 · 4 Comments

ShareTwitter hackings and hoaxes are, sadly, nothing new. Yet yesterday’s hacking of the Associated Press’s Twitter account not only resulted in a fake tweet that claimed a White House terrorist attack had occurred; it also caused the Dow to plunge more than 150 points in mere minutes, which prompted widespread scrambling across the financial services [...]

Filed under Business Intelligence, Crisis Management, Featured Articles, Pop Culture and Current Events, social media · Tagged with ap tweet and dow, ap twitter hacking, ap twitter hoax, dow reacts to ap tweet, fake ap tweet, impact of social media, social media and the financial markets, tweet brings down stock market, twitter security, twitter two-step authentication

The Best Tools to Manage Your Next Social Media Campaign

Posted by Guest on April 24, 2013 · 6 Comments

ShareNot long ago, I had the opportunity to compile an e-book called 83 Top Social Media and Mobile Marketing Tools for Business. I wrote it with my friend Erik Qualman and we’ve both been flattered and honored by the buzz it’s created on the Internet. The e-book was so popular that our good friend Shelly [...]

Filed under Business Intelligence, Featured Articles, Free Marketing Resources, Marketing Tools, Social Media Marketing, Social Media Tips and Training, Social Media Tools · Tagged with 60 second communications, 60 Second Marketer, 83 top social media and mobile marketing tools, Erik Qualman, Jamie Turner, managing social media campaigns, social media management tools, social media marketing resources, social media marketing tips, Social Media Tools, social media tools ebook, tools to help you manage social media campaigns

[Webinar] The Business of Social Business

Posted by Shelly Kramer on April 22, 2013 · Leave a Comment

ShareToday’s digital landscape has dramatically altered the way we do business, resulting in a shift to social business that has affected companies both internally and externally. To learn more about this shift and discover ways your company can tap into the power of social business, make plans to join Chris Moore, Social Business Specialist, IBM [...]

Filed under Business Intelligence, Events / Training, Featured Articles, Marketing Tips, Strategies and Tactics · Tagged with addressing challenges of social business, benefits of social business, cheryl mikovch ibm, chris moore ibm, corporate business strategy, creating social business strategy, ibm webinars, shift to social business, social business strategy, the business of social business, understanding social business

OverBlog: A New Enterprise Tool That Empowers Social Employees

Posted by Guest on April 17, 2013 · Leave a Comment

ShareEnterprises, corporations, businesses, brands… no matter how you name them, they need to address a string of challenges when it comes to social beyond simply adopting a social strategy. OverBlog is a little known social-meets-curation-meets-knowledge-management solution that’s worth exploring as it provides seamless solutions to a number of the issues at hand. Here are the [...]

Filed under Business Intelligence, Corporate Strategy, Featured Articles, Marketing Tools, Tactics and Tips · Tagged with content curation platforms, content management tools, enterprise social solutions, enterprise social tools, how overblog works, liva judic, overblog, social media management for the enterprise, social media management tools, try overblog, using overblog, what is overblog

LinkedIn Improves Search Functionality

Posted by Shelly Kramer on April 15, 2013 · 4 Comments

ShareIf you’re a fan of LinkedIn search, good news—the site has improved its search functionality to deliver more and better results. Whether you use LinkedIn for new business development, recruiting, networking or job seeking, finding the information (or people) you need is likely an important part of your experience on the site, which is why [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, LinkedIn, Social Media Tips and Training, Tactics and Tips, Technology news · Tagged with effectively using linkedin, how new linkedin search works, jim dougherty, linkedin new search functionality, linkedin news, linkedin resources, linkedin search tools, linkedin tips, new linkedin search, new linkedin search overview, social media search, tech news

Last Chance to Hear Emerson CMO Kathy Button Bell in KC

Posted by Shelly Kramer on April 12, 2013 · Leave a Comment

ShareIf you’re a B2B marketer in the Kansas City area, make plans to join the local chapter of the Business Marketing Association for the next session in the B2B Marketing Leaders Series featuring Emerson CMO Kathy Button Bell. During the presentation, to be held from 11:15 a.m. to 1 p.m. on April 17 at the [...]

Filed under Business Intelligence, Digital Marketing, Events / Training, Featured Articles, Marketing Tips, Tactics and Tips · Tagged with b2b marketing events, b2b marketing events kansas city, b2b marketing leaders series, b2b marketing resources, b2b marketing strategy, bma kansas city, kathy button bell emerson, marketing strategy, marketing tips, the smart difference: becoming the agents of change in a social world

Key Takeaways from Expion’s Real Time Marketing Talk at SXSW

Posted by Guest on April 11, 2013 · 2 Comments

ShareAt SXSW last month, Albert Chou, Expion’s Chief Innovation Officer, set the stage for the “The Power of Microcontent Marketing in the Moment” panel with his talk, “What is Real Time Marketing?” Here’s Albert’s presentation and we’ve included three key takeaways with recap slides so you can examine your own digital marketing strategy and spot [...]

Filed under Branding / Identity, Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Marketing Tools, Social Media Marketing, Tactics and Tips · Tagged with albert chou expion, content marketing and real time marketing, content marketing strategy, digital marketing tips, empowering employees, expion marketing insights technology, real time marketing and big data, real-time marketing, sxsw 2013 presentations, sxsw 2013 recap, the power of microcontent marketing in the moment, understanding real time marketing, what is real time marketing, zena weist expion

Smartphones Dominate Teen Internet Use [And Why This Matters]

Posted by Shelly Kramer on April 10, 2013 · 3 Comments

ShareTeens use smartphones (shocking, right?). What you might find more interesting is that new data from Pew Research Center shows that 78% of U.S. teens now have a mobile phone—and nearly half of them (47%) own a smartphone. As a result, smartphones are now the primary devices that teens use to access the Internet—and this [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Tactics and Tips · Tagged with consumer behavior tips, how teens access the internet, how teens use smartphones, mobile as primary screen, mobile marketing strategy, mobile optimization, pew research center data, pew research center teens and internet, teen internet use, teen internet use statistics, teen smartphone use, teens using smartphones