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Your Employees Likely Hate Your Intranet: Here’s Why

ShareIt’s true: your employees likely hate your Intranet and it’s probably getting in the way of efficiency. Enterprise companies use their Intranets to communicate internally, yet a study shows that the majority of employees are dissatisfied with their enterprise social media. Prescient Digital Media’s The State of the Social Intranet 2012 report delves into the [...]

[Webinar] Become A B2B Content Brand With Limited Resources

ShareI know better than most that, generally, B2B marketers are short on time—not to mention money. And staff. If you find yourself in that boat, don’t miss Ain’t Nobody Got Time For That: How To Become A B2B Content Brand With Limited Resources. The free MarketingProfs seminar kicks off at 1 p.m. ET on May [...]

B2B Mobile Marketing: 15 Ideas You Can Use Today

ShareAre you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. The good news is that [...]

Businesses Not Optimizing Facebook Might Be Missing Out

ShareIf your business isn’t focused on optimizing your Facebook presence, you might be missing the boat when it comes to local search visibility. Surprising stats from a recent comScore, Neustar/Localeze and 15 Miles local search study show that people use Facebook for local business searches more than Mapquest, Bing, Apple Maps and Yelp, commonly thought [...]

Competitive Intelligence on a Startup Budget

ShareCompetitive intelligence on a startup budget is something that smart businesses of all sizes lust after. More importantly, it’s something that businesses need today in order to not only compete in the markets and industries they serve, but to dominate. When I saw my good friend and frequent collaborator, Wendy Scherer, present on this topic [...]

Salesforce Enables Social Ads With Newly Launched Social.com

ShareNot satisfied with being a major player in the CRM space, Salesforce announced the launch of Social.com, a platform that essentially enables real time, optimized placement of social ads. Described by the company as “the world’s first social advertising application that connects social ads with CRM and social listening,” we think it’ll likely be something [...]

Digital Marketing Trends: 2013 The Year Of Content

ShareAccording to an annual survey of digital professionals, content marketing is the single most significant digital marketing trend of 2013. Although trend reports certainly aren’t the end-all, be-all for business strategy, they can help guide your clients’ or company’s goals and processes. I don’t know any marketer worth his or her salt who’s not laser [...]

The Day A Tweet Sank The Market [And What It Means]

ShareTwitter hackings and hoaxes are, sadly, nothing new. Yet yesterday’s hacking of the Associated Press’s Twitter account not only resulted in a fake tweet that claimed a White House terrorist attack had occurred; it also caused the Dow to plunge more than 150 points in mere minutes, which prompted widespread scrambling across the financial services [...]

The Best Tools to Manage Your Next Social Media Campaign

ShareNot long ago, I had the opportunity to compile an e-book called 83 Top Social Media and Mobile Marketing Tools for Business. I wrote it with my friend Erik Qualman and we’ve both been flattered and honored by the buzz it’s created on the Internet. The e-book was so popular that our good friend Shelly [...]

[Webinar] The Business of Social Business

ShareToday’s digital landscape has dramatically altered the way we do business, resulting in a shift to social business that has affected companies both internally and externally. To learn more about this shift and discover ways your company can tap into the power of social business, make plans to join Chris Moore, Social Business Specialist, IBM [...]

OverBlog: A New Enterprise Tool That Empowers Social Employees

ShareEnterprises, corporations, businesses, brands… no matter how you name them, they need to address a string of challenges when it comes to social beyond simply adopting a social strategy. OverBlog is a little known social-meets-curation-meets-knowledge-management solution that’s worth exploring as it provides seamless solutions to a number of the issues at hand. Here are the [...]

LinkedIn Improves Search Functionality

ShareIf you’re a fan of LinkedIn search, good news—the site has improved its search functionality to deliver more and better results. Whether you use LinkedIn for new business development, recruiting, networking or job seeking, finding the information (or people) you need is likely an important part of your experience on the site, which is why [...]

Last Chance to Hear Emerson CMO Kathy Button Bell in KC

ShareIf you’re a B2B marketer in the Kansas City area, make plans to join the local chapter of the Business Marketing Association for the next session in the B2B Marketing Leaders Series featuring Emerson CMO Kathy Button Bell. During the presentation, to be held from 11:15 a.m. to 1 p.m. on April 17 at the [...]

Key Takeaways from Expion’s Real Time Marketing Talk at SXSW

ShareAt SXSW last month, Albert Chou, Expion’s Chief Innovation Officer, set the stage for the “The Power of Microcontent Marketing in the Moment” panel with his talk, “What is Real Time Marketing?” Here’s Albert’s presentation and we’ve included three key takeaways with recap slides so you can examine your own digital marketing strategy and spot [...]

Smartphones Dominate Teen Internet Use [And Why This Matters]

ShareTeens use smartphones (shocking, right?). What you might find more interesting is that new data from Pew Research Center shows that 78% of U.S. teens now have a mobile phone—and nearly half of them (47%) own a smartphone. As a result, smartphones are now the primary devices that teens use to access the Internet—and this [...]

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