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Posted by Shelly Kramer on September 10, 2010 · 9 Comments
Share It’s no surprise to anyone paying attention that the world of marketing has changed. Consumers are officially in the driver’s seat and are creating a new set of challenges for brands and marketers. A majority of consumers use the web as their primary source of information, especially when it comes to products or services [...]
Filed under Branding / Identity, Branding / Identity, Business Intelligence, Featured Articles, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with brand management, brand monitoring, brand strategy, Business Intelligence, Clinton Condoms, eMarketer, marketing plan, marketing strategy, reputation management, reputation monitoring, social media, social media monitoring, socialmedia, Spiral16, strategic marketing plan
Posted by Shelly Kramer on September 3, 2010 · 6 Comments
Share I love it when my smart friends agree to write guests posts for the V3 blog. This one is from Jamie Turner, Chief Content Officer at the 60 Second Marketer. The Internet is packed with tips on how to use Twitter, how to supercharge LinkedIn, and how to get the most from Facebook. They’re [...]
Filed under Branding / Identity, Featured Articles, marketing, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with 60 Second Marketer, Chris Ware, Fortune 500, Jamie Turner, marketing consulting, marketing strategy, social media, Social Media Marketing, social media strategy, socialmedia
Posted by Shelly Kramer on August 17, 2010 · 9 Comments
Share I was reading today’s AdAge about The Gap’s sister brand, Piperlime, and their experiment with adding some edgy personality to their Facebook wall posts. The postings were in conjunction with a well-planned marketing campaign, and it ruffled the feathers of some consumers. First of all, let’s just get on over the idea that it’s [...]
Filed under Branding / Identity, Branding / Identity, marketing, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with AdAge, BSSP, Butler Shine Stern, engagement, facebook, Gap, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Social Media, Piperlime, Shelly Kramer, social media
Posted by Michelle Lamar on August 1, 2010 · 3 Comments
ShareSubway launched a web series today with a one-hour special on NBC that links Therapy, Golf and Sandwiches. Subway is once again leading the way in the fast-food category with a new social media savvy marketing initiative. The sandwich gurus latest campaign will be launched on multiple platforms, including web and in-store media. Subway has [...]
Filed under Branding / Identity, marketing, Pop Culture and Current Events · Tagged with "Golf Therapy: Life, American Century, branding, Brian Baumgartner, Golf Therapy, Lessons and the Pursuit of Par", marketing strategy, NBC, Social Media Marketing, strategy, Subway, The Office, U.S. Senior Open
Posted by Shelly Kramer on July 21, 2010 · 34 Comments
Share Sitting in the office, minding my own beeswax today, cranking out work and living large. You know. The story of my every day existence. Glam beyond belief. The phone rings. I answer. Yes, you’ve guessed it. No administrative assistant. No gatekeeper to hide behind. Just me. And the phone. It rings, I get it. [...]
Filed under Branding / Identity, Featured Articles, Marketing Tips, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with boot camp, Bust Out Boot Camp, Bust Out Boot Camp KC, Entreprenowonline, Kansas City Social Media, Kansas City Social Media Marketing, Monica Cornetti, snake oil, snake oil salesmen
Posted by Michelle Lamar on June 21, 2010 · 9 Comments
ShareWhat does Social Media and Blogging DO for my bottom line? Do you ever get this question from a client? We created a quick and easy presentation that makes the case that social media is not just for kids or tech companies. It’s over on SlideShare and please feel free to download it or [...]
Filed under Blog Marketing, Branding / Identity, Social Media Marketing, Strategies and Tactics, Tactics and Tips · Tagged with B2B, Blogs, marketing, SlideShare, social media, Social Media B2B, Social Media ROI
Posted by Shelly Kramer on May 30, 2010 · 8 Comments
Share You’d have to live under a rock to not be aware of the massive oil spill in the gulf and BP’s as yet unsuccessful efforts to stop it. The spill is now larger than the Exxon Valdez and the worst environmental disaster in American history. MSNBC reported just this morning that the top kill [...]
Filed under Branding / Identity, Featured Articles, Public Relations, Strategies and Tactics, Traditional Marketing · Tagged with @BPGlobalPR, AlexanderG PR, BP, Brand Crisis, Greenpeace UK, MSNBC, oil spill, Public Relations Strategy, Rebrand BP Campaign, Senator Bill Nelson, twitter
Posted by Shelly Kramer on May 27, 2010 · 4 Comments
Share I’ve been blessed by the opportunity to work with many amazing clients. I’m collaborating with a colleague right now, and working with a company called Anthology Gear Wear, makers of leather guitar straps and accessories, and they are a delight to work with. Brian Griffith, a musician and designer, founded Anthology last year when [...]
Posted by Shelly Kramer on May 26, 2010 · 7 Comments
Share In the chaos that is my day-to-day existence, I’m a big believer in serendipity. My serendipitous moment today occurred when I stumbled across this video and Jessica’s Daily Inspiration series. I watched it twice. Laughed audibly, subscribed to the YouTube channel, then laughed even harder as my 4 year old twins actually tore themselves [...]
Posted by Michelle Lamar on May 16, 2010 · Leave a Comment
ShareThe need for biz intelligence is not going away. Gathering business intelligence and mining for data about your brand (and your competitors) will grow as time goes on. Investing in social media monitoring and business intelligence should be built into your marketing plan. For those of you with your head in the sand, take a [...]
Filed under Branding / Identity, Business Intelligence · Tagged with Big Blue, Business Intelligence, data mining, IBM, Mashable, Money Mailer, Navy Federal Credit Union, Rosetta Stone, Seth Godin, social media monitoring, Spiral 16, Spiral16, SPSS Modeler data mining and text analytics workbench, Wharton School of Business
Posted by Shelly Kramer on May 3, 2010 · 21 Comments
Share Two weeks ago, Facebook rolled out its Like button, which replaces the option of Become a Fan. As is the case with change of any kind, there was an immediate uproar and massive unrest about Facebook and its complete and total disregard for the privacy of its users. Articles started springing up faster than [...]
Filed under Branding / Identity, Featured Articles, Online Marketing, Social Media Marketing · Tagged with Apple, ATT, facebook, Facebook Like Button, Facebook privacy, iPhone, Kansas City Marketing, Kansas City Social Media, real time search, search
Posted by Shelly Kramer on February 4, 2010 · 14 Comments
Share I’m headed off to Nashville to the amazing Blissdom conference tomorrow and am already impressed by the smarts exhibited by ConAgra, one of the conference sponsors. The folks at ConAgra were savvy enough to give a group of techie, blogging, busy as all get out women some swag that we can really use. I [...]
Posted by Michelle Lamar on January 31, 2010 · 5 Comments
ShareMany successful brands have used a problem-solution approach to reach their customers. But a brilliant marketing guru, Jonathan Kranz takes the problem-solution approach one step further. Kranz has a very simple approach for developing your business story that he calls “Desire. Danger. Magic Sword.” According to Jonathan Kranz: Stories aren’t just for campfires and school [...]
Posted by Michelle Lamar on January 31, 2010 · 3 Comments
ShareThe Victoria’s Secret Pink brand is a brilliant strategy to hook future customers. The Pink brand is targeted toward teens and college-aged women. Pink offers sweats and pj’s versus teddies and push-up bras. The brand image is one of “cute and playful” versus the more overtly sexy image of the core brand. The Pink collection [...]
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
