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Posted by Katy Ryan Schamberger on November 28, 2011 · 9 Comments
ShareQR codes might be the most under-utilized—and misunderstood—of the digital marketing tools. Do a quick Google search and you’ll find just as many blogs and articles in praise of the codes as you will those who disparage and vilify these speckled tools. Yet I’m pro-QR code. When used thoughtfully and strategically, QR codes can help [...]
Filed under Branding / Identity, Business Intelligence, Digital Marketing, Featured Articles, Marketing Tools, Online Marketing, Tactics and Tips · Tagged with creative ways to use QR codes, digital marketing, how to create a successful QR code campaign, how to use QR codes, innovative QR code use, Online Marketing, QR code campaign, QR code marketing, QR code research, QR codes, QR user statistics, use QR codes successfully, what are QR codes
Posted by Shelly Kramer on October 19, 2011 · 4 Comments
Share I discovered this video the other morning because a friend read it on a blog, then shared it (thank you @MillerCan). As someone who spends a fair amount of time focused on helping clients develop marketing strategies, this particularly resonated. It also reinforces, once again, my ongoing love affair with the Internet and the [...]
Filed under Branding / Identity, Featured Articles, marketing, marketing plan, Online Marketing · Tagged with A Whole New Mind, brand strategy, Clare Booth Luce and JFK, Daniel Pink, Drive, how to develop a marketing strategy, Kansas City Marketing, marketing strategy
Posted by Shelly Kramer on October 17, 2011 · 11 Comments
Share If you’re a social media practitioner, community manager or marketer/PR pro in or near the Kansas City metro area, the Kansas City Social Media Masters workshop series on Friday, October 21, is something you should check out. Yes, that’s THIS Friday. Clear your calendar and get there. Whether you’re an agency or on the client-side, [...]
Posted by Katherine Meyer on August 17, 2011 · 5 Comments
ShareIn our consumer-driven society, marketers continually look for opportunities to cut through the clutter and give their product a shining moment in the consumer’s eye. With digital gadgets more likely to be in consumer’s pockets and the increasing ease of collecting data on consumers, designers and marketers are rethinking these opportunities for engagement. What if, [...]
Posted by Shelly Kramer on February 16, 2011 · 60 Comments
Share As if Toyota hasn’t already had enough bad press in the past year or so, there’s a storm brewing focused on a scheme that pretty much amounts to buying reviews from mommy bloggers. Crazy? You betcha. Clarification – there appears to be a campaign afoot soliciting mom bloggers to write positive blog posts and [...]
Filed under Blog Marketing, Branding / Identity, Featured Articles, Online Marketing, Pop Culture and Current Events, pr, PR Strategy, Public Relations, social media, Social Media Marketing · Tagged with buying reviews, Crissy, Dear Crissy, mommy bloggers, Mommy Networks, PR Crisis, Tiffany Lewis, Toyota, Toyota and mommy bloggers, Toyota buying reviews
Posted by Shelly Kramer on December 20, 2010 · 10 Comments
Share This is a guest post written for the V3 blog by my friend, Josh Titsworth. We first met through random social media interaction (which quickly evolved into quick repartee – my favorite kind) on Twitter. Then we managed to meet in ‘real’ life – whatever the heck that is and I discovered he’s as [...]
Posted by Shelly Kramer on November 14, 2010 · 14 Comments
Share For the savvy business owner blogging has become an integral part of any integrated marketing strategy. Not to mention a way for businesses to grow and enhance their brands, harnessing the power of both the Internet and social media. And corporate blogging that is driven by strategy and tied to metrics … goodness, but [...]
Filed under Blog Marketing, Branding / Identity, Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Social Media Marketing · Tagged with blog best practices, blog traffic, blogging metrics, corporate blogging, corporate blogging strategy, eBook directories, eBook strategies, integrated marketing strategy, Jason Falls, social media, social media metrics
Posted by Michelle Lamar on November 12, 2010 · 3 Comments
ShareWant to know how to use social media to promote your business? Football Fanatics is an online retailer that uses social media marketing to kick ass. And take names. Football Fanatics is an online retailer for—football fanatics–and they know how to use the power of social media. The company is a privately owned sports merchandise [...]
Posted by Shelly Kramer on November 10, 2010 · 20 Comments
Share The other day I wrote about Cooks Source and the nasty spot they landed in as a result of their proclivity to swipe content from the Internet and use it at will. Thanks to social media, the blogosphere and a healthy dash of traditional media, the story has spread like wildfire. No matter how [...]
Filed under Branding / Identity, Featured Articles, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics · Tagged with content generation, Cooks Source, facebook, Gini Dietrich, intellectual property, Judith Griggs, Monica Gaudio, social media, socialmedia, twitter
Posted by Shelly Kramer on October 23, 2010 · 10 Comments
Share I love Zappos. I have twin girls. And, while I’m not so good at math, here’s one thing I do know: Zappos + Twin Girls = LOTS of Shoes Why do I love Zappos? I love their selection, the fact that they remember what I like and let me know when they’ve got more [...]
Filed under Branding / Identity, Consumer Behavior, Featured Articles, Relationship Marketing, Traditional Marketing · Tagged with brand strategy, branding, Consumer Behavior, corporate culture, Forbes, Gini Dietrich, Kansas City Marketing Agency, Kansas City Marketing Consulting, marketing strategy, Tony Hsieh, Zappos, zappos marketing strategy
Posted by Shelly Kramer on September 10, 2010 · 9 Comments
Share It’s no surprise to anyone paying attention that the world of marketing has changed. Consumers are officially in the driver’s seat and are creating a new set of challenges for brands and marketers. A majority of consumers use the web as their primary source of information, especially when it comes to products or services [...]
Filed under Branding / Identity, Branding / Identity, Business Intelligence, Featured Articles, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with brand management, brand monitoring, brand strategy, Business Intelligence, Clinton Condoms, eMarketer, marketing plan, marketing strategy, reputation management, reputation monitoring, social media, social media monitoring, socialmedia, Spiral16, strategic marketing plan
Posted by Shelly Kramer on September 3, 2010 · 6 Comments
Share I love it when my smart friends agree to write guests posts for the V3 blog. This one is from Jamie Turner, Chief Content Officer at the 60 Second Marketer. The Internet is packed with tips on how to use Twitter, how to supercharge LinkedIn, and how to get the most from Facebook. They’re [...]
Filed under Branding / Identity, Featured Articles, marketing, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with 60 Second Marketer, Chris Ware, Fortune 500, Jamie Turner, marketing consulting, marketing strategy, social media, Social Media Marketing, social media strategy, socialmedia
Posted by Shelly Kramer on August 17, 2010 · 9 Comments
Share I was reading today’s AdAge about The Gap’s sister brand, Piperlime, and their experiment with adding some edgy personality to their Facebook wall posts. The postings were in conjunction with a well-planned marketing campaign, and it ruffled the feathers of some consumers. First of all, let’s just get on over the idea that it’s [...]
Filed under Branding / Identity, Branding / Identity, marketing, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with AdAge, BSSP, Butler Shine Stern, engagement, facebook, Gap, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Social Media, Piperlime, Shelly Kramer, social media
Posted by Michelle Lamar on August 1, 2010 · 3 Comments
ShareSubway launched a web series today with a one-hour special on NBC that links Therapy, Golf and Sandwiches. Subway is once again leading the way in the fast-food category with a new social media savvy marketing initiative. The sandwich gurus latest campaign will be launched on multiple platforms, including web and in-store media. Subway has [...]
Filed under Branding / Identity, marketing, Pop Culture and Current Events · Tagged with "Golf Therapy: Life, American Century, branding, Brian Baumgartner, Golf Therapy, Lessons and the Pursuit of Par", marketing strategy, NBC, Social Media Marketing, strategy, Subway, The Office, U.S. Senior Open
Posted by Shelly Kramer on July 21, 2010 · 34 Comments
Share Sitting in the office, minding my own beeswax today, cranking out work and living large. You know. The story of my every day existence. Glam beyond belief. The phone rings. I answer. Yes, you’ve guessed it. No administrative assistant. No gatekeeper to hide behind. Just me. And the phone. It rings, I get it. [...]
Filed under Branding / Identity, Featured Articles, Marketing Tips, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with boot camp, Bust Out Boot Camp, Bust Out Boot Camp KC, Entreprenowonline, Kansas City Social Media, Kansas City Social Media Marketing, Monica Cornetti, snake oil, snake oil salesmen
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
