Featured Articles

Things You Need To Know This Week – January 23, 2015

From Facebook making waves in the online video space to Microsoft announcing Project HoloLens, its new holographic goggles initiative, it’s been another eventful week in the world of marketing and technology. Add to that Twitter looking to enter the crowded payments processing space, and there’s much to catch up...

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Corporate Communications: Crisis in Conscience

January is universally known as the New Year’s resolution month. People commit to losing weight, getting organized, spending more time with family, staying fit, eating healthy, and a host of other things. Unfortunately, according to a 2014 University of Scranton Journal of Clinical Psychology, only eight percent...

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Millennials in the Workforce: What Really Matters To Them

The generation born in the 1980s and early 90s, sometimes called Gen Y or, more commonly, Millennials, are now making an impact in the workplace. Born into the emerging world of technology and communication, the expectations of Millennials and their outlook on the workplace generally differs from that of their predecessors,...

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Marketing Tips

How to Improve Your Marketing Automation ROI

B2B businesses spend a bunch of money on tech tools to ensure success–but how...


How Omni-Channel Marketing Shapes The New Buyer’s Journey

With the rapid growth of digital consumption and what seems like daily proliferation...


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Traditional Marketing

Corporate Communications: Crisis in Conscience

January is universally known as the New Year’s resolution month. People commit...


Personal Branding 101: Six Strategies for Building Your Personal Brand

I wrote a month or so ago about the importance of building your personal brand, inspired...


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