Featured Articles

Social Media and The Fortune 500 CEOs [Report]

CEOs who get the role social media can play in terms of brand image, relationship building, and showing the human side of business are a rarity. While their numbers are slowly increasing, the majority of CEOs (and many of their colleagues in the C-Suite in general) are still largely ignoring social media as a viable...

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Things You Need To Know This Week – October 17, 2014

It has been a great week and I know Shelly is happy that the Royals are now on their way to the World Series. The new week is here and there were some interesting news that we’d like to share with you. From CBS launching their digital subscription plan to what brands most resonate with millennials, to a new wearable...

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How SMBs Can Most Effectively Use Twitter

Social media certainly isn’t the only thing that small to midsize businesses (SMBs) can do to connect with their customers, but it is a channel that many are using. According to a survey by Gallup and Wells Fargo, the biggest challenges small to midsize business reported was twofold: identifying and finding new...

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Marketing Tips

How Omni-Channel Marketing Shapes The New Buyer’s Journey

With the rapid growth of digital consumption and what seems like daily proliferation...

Things You Need To Know This Week – August 22, 2014

August 22nd is my dead mother’s birthday. Which a person can either look at as...

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Traditional Marketing

Personal Branding 101: Six Strategies for Building Your Personal Brand

I wrote a month or so ago about the importance of building your personal brand, inspired...

British Airways Sponsored Tweet: Customer Service Is Critical

You’ve probably heard about Hasan Syed’s purchase of a promoted tweet to blast...

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