Featured Articles

Things You Need To Know This Week – September 19, 2014

Ahh, the weekend. For me, that means soccer games (and finding wayward soccer gear), volleyball games (and finding wayward volleyball gear), bike riding, and laundry. Always laundry. I’m sure that parents who read this blog can relate. Here’s what happened in the digital world this last week that you might want...

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Things You Need To Know This Week – September 12, 2014

It’s a week full of iPhone 6 and Apple Watch news, but hey, there were also other things happening around the Web. Leaked Gmail passwords, self-destructing Facebook posts, Apple Wallet, Amazon’s impact on bricks and mortar, and a bunch of other things we think you should know about. Here goes: Advertising I’m...

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The 8 Key Traits of Today’s Top Brands [Hint: They aren’t complicated]

What is it that gets companies like Apple, Google and IBM (ranked 1, 2 and 3 respectively) ranked as the most valuable brands in the world? And what does it take for a brand like Subway to jump in brand value over 5700% in one year? The BrandZ™ Top 100 Most Valuable Global Brands study took a look at just that, identifying...

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Marketing Tips

Things You Need To Know This Week – August 22, 2014

August 22nd is my dead mother’s birthday. Which a person can either look at as...


How Marketers Can Take Advantage of The Internet of Things Today

You can hardly pull up a news outlet today without reading about how big the Internet...


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Traditional Marketing

Personal Branding 101: Six Strategies for Building Your Personal Brand

I wrote a month or so ago about the importance of building your personal brand, inspired...


British Airways Sponsored Tweet: Customer Service Is Critical

You’ve probably heard about Hasan Syed’s purchase of a promoted tweet to blast...


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