Featured Articles

Power Your Cold-Calling with Social Recon [Webinar]

For any business to survive and thrive, selling is one of the activities that they must do well. And cold calling? Well, that’s normally a big part of selling. Selling involves identifying the right prospects for your product or service, calling on the ones most likely to listen and, ultimately, convincing them to...

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Cloud and the Revolutionization of Business

I spend a fair amount of time thinking about, writing about technology and how it’s changing the world of business. I’m guessing that you do, too, whether you’re in marketing, sales or IT – am I right? I spent the early part of this week in Las Vegas attending IBM’s PartnerWorld Leadership Conference and...

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The Dark Side of Social Sharing Comes Out of the Shadows [Report]

If you track the social activity created by your content, then you might be missing the source of the majority of online shares according to a recent report. So called “dark sharing,” invisible to traditional tracking methods, now accounts for some 69 percent of social sharing globally, even outpacing Facebook...

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Marketing Tips

How to Improve Your Marketing Automation ROI

B2B businesses spend a bunch of money on tech tools to ensure success–but how...

How Omni-Channel Marketing Shapes The New Buyer’s Journey

With the rapid growth of digital consumption and what seems like daily proliferation...

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Traditional Marketing

Corporate Communications: Crisis in Conscience

January is universally known as the New Year’s resolution month. People commit...

Personal Branding 101: Six Strategies for Building Your Personal Brand

I wrote a month or so ago about the importance of building your personal brand, inspired...

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