Featured Articles

Things You Need To Know This Week – December 19, 2014

With Christmas less than a week away, another busy week comes to an end. Just because it’s the holiday season doesn’t mean the news feed has slowed. With Amazon offering one hour deliveries to Instagram going after and deleting millions of spam accounts, it’s been another eventful week on the interwebs. Let’s...

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Twitter’s Renewed SEO Focus Sees Huge Increase in Search-Related Visitors

After a fallout several years ago with The Google, Twitter recently announced the move to allow search engines better access to popular hashtag pages, making Twitter once again in the traffic game. The revelation, which came at a Twitter analyst event, as reported by Danny Sullivan at Search Engine Land, seems to be...

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Savvy End-User Buyers Changing the Game for B2B Marketers [Report]

Business end-users, becoming increasingly accustomed to online shopping in their personal lives, are increasingly bypassing the traditional procurement route and buying direct from B2B suppliers for their work-related requirements. That’s the surprising headline from a recent report and one that highlights a growing...

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Marketing Tips

How to Improve Your Marketing Automation ROI

B2B businesses spend a bunch of money on tech tools to ensure success–but how...


How Omni-Channel Marketing Shapes The New Buyer’s Journey

With the rapid growth of digital consumption and what seems like daily proliferation...


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Traditional Marketing

Personal Branding 101: Six Strategies for Building Your Personal Brand

I wrote a month or so ago about the importance of building your personal brand, inspired...


British Airways Sponsored Tweet: Customer Service Is Critical

You’ve probably heard about Hasan Syed’s purchase of a promoted tweet to blast...


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