Featured Articles

LinkedIn Launches Direct Sponsored Content: What It Means For Marketers

LinkedIn’s latest initiative to attract brands to the platform is all about direct sponsored content. It’s kind of a big deal, because in the past the only option for a brand to “promote” content was to share something on its corporate page and then pay to promote, or sponsor, it. That meant that that message...

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The Secret Sauce of Lead Conversion: Online Fuels Offline

Have you ever considered that there might just be a formula for maximizing your business’s lead generation? If your B2B company is focused on lead generation (and let’s face it, who’s not?) there’s often a key component of lead gen that marketers are overlooking. And you know what? It’s not more content....

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Things You Need To Know This Week – July 25, 2014

I’ve been at the beach on vacation with the kids for the last week, and have another week to go. So far, I’ve managed to not kill them, although with eight-year-old girls you can always count on a fair amount of whining, which is the one thing that drives me over the edge. Tossing them in the ocean and feeding...

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Marketing Tips

How Marketers Can Take Advantage of The Internet of Things Today

You can hardly pull up a news outlet today without reading about how big the Internet...


Why You Need to Be Focused on Agile Marketing

I got the chance to hear Nicholas Muldoon, an agile coach at Twitter, speak at a...


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Traditional Marketing

Personal Branding 101: Six Strategies for Building Your Personal Brand

I wrote a month or so ago about the importance of building your personal brand, inspired...


British Airways Sponsored Tweet: Customer Service Is Critical

You’ve probably heard about Hasan Syed’s purchase of a promoted tweet to blast...


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