Featured Articles
Writing, the Marketing Cornerstone
ShareEvery CMO wants to figure out integrated multichannel marketing in the digital era. Trying to understand how the different disciplines fit together forces a new level of knowledge. In the end, writing ties them all together. Whether you work in advertising, PR, interactive, social, direct or simply general marketing,...
[Continue reading: Writing, the Marketing Cornerstone]Facebook’s Popularity Contest: Buying Visibility
ShareThey say money can’t buy you everything—but in this case buying visibility (or popularity) on Facebook might just be a reality. The company is currently testing a ‘highlight’ feature that would let Facebook users pay $2 to promote their status updates. Well, that’s craptastical. The ‘highlight’ feature...
[Continue reading: Facebook’s Popularity Contest: Buying Visibility]6 SEO Changes To Make Now
ShareNow that Google’s over-optimization penalty is in effect, too much SEO can actually be a bad thing—and that’s why it’s important to make 6 SEO-related changes to your site now. The penalty is part of Google’s larger ongoing effort to reward high-quality sites, especially those that regularly produce...
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Marketing Tips
Writing, the Marketing Cornerstone
ShareEvery CMO wants to figure out integrated multichannel marketing in the digital...
Marketing Strategy: Channeling The Power Of Purpose
ShareGiven today’s proliferation of digital channels, traditional marketing practices...
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Traditional Marketing
7 Ways to Ignite Fierce Loyalty in Your Community
ShareSo often people ask me how to kick-start a fiercely loyal community. Sometimes...
How to Sponsor a Mom Blogger Conference and Make a Big Splash
ShareI’m headed to Miami to speak at Mom 2.0 (which is a conference I love) and...
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