Featured Articles

How to Improve Your Marketing Automation ROI

B2B businesses spend a bunch of money on tech tools to ensure success–but how effective are they? My friend Mac Mcintosh of AcquireB2B has published a report based on a recent study by Sirius Decisions that discusses how implementation of a Marketing Automation Platform (MAP) is likely to fail in the absence...

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How to Win at Brand Journalism

One of the most profound changes in the wake of the explosion of digital technology has been in the relationship between brands and the media. With a broad spectrum of opportunities for self-publishing and distribution available to companies and organizations, the old days of finding a friendly journalist to promote...

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Things You Need To Know This Week – October 24, 2014

There’s a lot of cool stuff going on the Interwebs this week that you might want to know about. Twitter moves to potentially kill the password and opens up interface in a way that might surprise you moving forward, Facebook rolls out anonymous Rooms platform, where you can share messages, videos, images and conversations...

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Marketing Tips

How to Improve Your Marketing Automation ROI

B2B businesses spend a bunch of money on tech tools to ensure success–but how...


How Omni-Channel Marketing Shapes The New Buyer’s Journey

With the rapid growth of digital consumption and what seems like daily proliferation...


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Traditional Marketing

Personal Branding 101: Six Strategies for Building Your Personal Brand

I wrote a month or so ago about the importance of building your personal brand, inspired...


British Airways Sponsored Tweet: Customer Service Is Critical

You’ve probably heard about Hasan Syed’s purchase of a promoted tweet to blast...


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