Posted by Michelle Lamar on August 15, 2010 · View Comments
TwitterGrader.com created a list of the most powerful women on Twitter and V3’s Shelly Kramer (@shellykramer) was listed as number 19!
TwitterGrader is a benchmark created by the marketing software rockstars at Hubspot. The Cambridge, MA based Hubspot was founded by two MIT grads Brian Halligan and Dharmesh Shah and the software is considered one of [...]
Posted by Michelle Lamar on August 12, 2010 · View Comments
Top Rank Marketing’s Lee Odden wrote a GREAT social media blog post last week, asking Why Do So Many Companies Suck at Social Media?
I’m a pushover for posts and headlines that just SAY IT. Especially when the content is written by experts like Odden. Dig if you will, a preview:
The current iteration of what we [...]
Posted by Michelle Lamar on August 3, 2010 · View Comments
Google has made it possible for you to sign in to more than one Google account at a time! According to Mashable, the Google multiple account sign-in feature has been tested for weeks but it is now publicly available. To turn this feature on, you need to go to the Google Accounts page and enable [...]
Posted by Michelle Lamar on August 1, 2010 · View Comments
Subway launched a web series today with a one-hour special on NBC that links Therapy, Golf and Sandwiches. Subway is once again leading the way in the fast-food category with a new social media savvy marketing initiative. The sandwich gurus latest campaign will be launched on multiple platforms, including web and in-store media.
Subway has paired [...]
Filed under Branding / Identity, Pop Culture and Current Events, marketing · Tagged with "Golf Therapy: Life, American Century, branding, Brian Baumgartner, Golf Therapy, Lessons and the Pursuit of Par", marketing strategy, NBC, Social Media Marketing, strategy, Subway, The Office, U.S. Senior Open
Posted by Michelle Lamar on July 27, 2010 · View Comments
Shelly Kramer and I love marketing. We are card carrying geeks who love to obsess and learn about all kinds of different businesses. Some people knit or make bird houses—Shelly and I get fired up about figuring out efficient and effective marketing strategies, tactics and plans.
The Kansas City Chamber of Commerce offers a popular educational [...]
Filed under Events / Training, Featured Articles, Free Marketing Resources, Free Resources · Tagged with American Express, American Express Open Forum, Business Advice, Business Brain Food, Business Owners, Chris Brogan, Geeks, Gregory Go, Guy Kawasaki, John Jantsch, Kansas City Chamber of Commerce, KC Chamber of Commerce, Linked In, marketing, Mary Ann Reilly, Michelle Thompson Dolberry, Open Forum, Shelly Kramer, Shira Levine, SlideShare, Small Business, small business marketing, Small Business Owners, Social Media ROI
Posted by Michelle Lamar on July 3, 2010 · View Comments
Happy 4th of July weekend! In honor of “America’s Birthday” we’re doing a 4th of July link fest for your reading pleasure.
First of all, I have to brag on my partner in crime, the fabulous Shelly Kramer. Did you know she has a margarita named after her? THAT is rock star cool, especially [...]
Filed under Blog Marketing, Consumer Behavior, Featured Articles · Tagged with 4th of July, Business Insider, Cozi, David at the Dentist, Dr. Jon LaPook, Fouth of July, funny, Geeks, Geeky, Huffington Post, Kramerita, Live Simply, Margarita, Mashable, Shelly Kramer, Turning Point Recovery Services, twitter, You Tube
Posted by Michelle Lamar on June 21, 2010 · View Comments
What does Social Media and Blogging DO for my bottom line?
Do you ever get this question from a client? We created a quick and easy presentation that makes the case that social media is not just for kids or tech companies. It’s over on SlideShare and please feel free to download it or [...]
Filed under Blog Marketing, Branding / Identity, Social Media Marketing, Strategies and Tactics, Tactics and Tips · Tagged with B2B, Blogs, marketing, SlideShare, social media, Social Media B2B, Social Media ROI
Posted by Michelle Lamar on May 18, 2010 · View Comments
Wired reports that YouTube’s viewership now exceeds that of the “Big Three” TV Networks combined during their primetime evening time slot, with more than 2 billion views per day.
Keep in mind: YouTube’s audience statistics are from worldwide views, while ABC, CBS and NBC audience numbers are only from the United States. The bigger picture is [...]
Filed under Business Intelligence, Featured Articles, Social Media Marketing · Tagged with Blogs, facebook, Gary Hayes, Gary Hayes Social Media Counts, Social Media Count, Social Media Growth, TV Networks, twitter, Wired, Wired.com, youtube, youtube overtakes networks primetime
Posted by Michelle Lamar on May 16, 2010 · View Comments
The need for biz intelligence is not going away. Gathering business intelligence and mining for data about your brand (and your competitors) will grow as time goes on. Investing in social media monitoring and business intelligence should be built into your marketing plan. For those of you with your head in the sand, take a [...]
Filed under Branding / Identity, Business Intelligence · Tagged with Big Blue, Business Intelligence, data mining, IBM, Mashable, Money Mailer, Navy Federal Credit Union, Rosetta Stone, Seth Godin, social media monitoring, Spiral 16, Spiral16, SPSS Modeler data mining and text analytics workbench, Wharton School of Business
Posted by Michelle Lamar on May 15, 2010 · View Comments
For your weekend reading pleasure, here are a few of our favorite links of the week!
My friend Jessica Gottlieb gave me the heads up about this nightmare video of little girls doing a very sexy dance. Go to Jessica Gottlieb’s blog to read the background on this story, if you haven’t seen it. The parents [...]
Filed under Featured Articles · Tagged with Alltop, Apple iPad, Cisco, Good Morning America, Guy Kawasaki, Holy Kaw, iPad, Jessica Gottlieb, marketing, Mashable, research, Sexy Single Ladies video, TLC, Toddlers & Tiaras, twitter, web, WebEx
Posted by Michelle Lamar on May 14, 2010 · View Comments
The Big Slick Celebrity Poker Tournament is a chance to have fun AND give back to Children’s Mercy Hospital. Hometown celebrities Paul Rudd, Jason Sudeikis and Rob Riggle will be hosting the event on June 5.
This is a great way to raise money for one of the finest hospitals in the country for children, Children’s [...]
Posted by Michelle Lamar on April 7, 2010 · View Comments
Do you live in Kansas City? Do you love the company you work for? Then hurry up and nominate your company as one of the “Best Companies to Work For” in Kansas City! Ingram’s magazine is wrapping up their annual “Best Companies” list and the deadline is this MONDAY.
Nominate Your Company
1. Download the pdf file [...]
Posted by Michelle Lamar on April 4, 2010 · View Comments
Mike Volpe says creating online content is like buying a lottery ticket?
HubSpot’s Mike Volpe has a great presentation about online marketing and website design.
Mike Volpe delivers a pithy presentation on the business of online marketing and website design. Volpe compares content generation for to buying a lottery ticket.
Search engines are like the lottery and [...]
Posted by Michelle Lamar on April 3, 2010 · View Comments
PEEPS Brand Marshmallow Candies are a great example of the power of social media!
PEEPS Marshmallow Candies are made by a family-owned candy company that has been in business for more than eight decades and three generations. The candy is sold in more than 35 countries and in 2009 the first [...]
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