Posted by Shelly Kramer on April 12, 2012 · 5 Comments
ShareYou’ve probably already read about Coca-Cola hiring an agency–or not–to stencil on sidewalks in the historic district in New Orleans during the recent Final Four tournament. And you might have heard that neither Coca-Cola nor the agency hired to do the deed did a great job of standing up and taking responsibility. We wrote about [...]
Filed under Brand and Reputation Management, Featured Articles, PR Strategy · Tagged with Coca-Cola, coca-cola final four, coca-cola graffiti in new orleans, coca-cola new orleans, corporate communications best practices, crisis communications best practices, crisis management, reputation management, social media crisis
Posted by Shelly Kramer on April 9, 2012 · 9 Comments
ShareFacebook’s purchase of photo sharing site Instagram has spurred a rash of “how to export your Instagram photos” and “delete your account” blog posts across the web. Facebook’s motivation for the $1 billion dollar purchase of the Internet darling, Instagram, is definitely a big deal. Only two years old but boasting some 30 million users, [...]
Posted by Shelly Kramer on April 9, 2012 · 5 Comments
ShareNow that adoption of social media and social networking is becoming more common, things that we love – things like data, analysis, context and interpretation – are critical. Social listening is, most definitely, not enough. Brands and agencies who are serious about producing results for themselves and for their clients must be data driven and [...]
Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tools, Social Media Tools, Strategies and Tactics · Tagged with analyzing brand data, brand management and data analysis, brand monitoring, contextual analysis, establishing monitoring goals, how context influences marketing, how to incoporate social analysis, importance of context, incorporating data into digital marketing strategy, monitoring goals, monitoring tools, seven stages of social analysis, social analysis tips, social listening, social monitoring, what to look for in data analysis
Posted by Shelly Kramer on April 6, 2012 · 39 Comments
ShareCoca-Cola’s guerilla marketing stunt, designed to capitalize on the remaining days of the NCAA men’s basketball tournament, backfired within hours, resulting in a widespread backlash from New Orleans residents. What happened? An ad agency employed by Coke hired several sidewalk graffiti artists to stencil and paint red logos with accompanying ad slogans on sidewalks and [...]
Filed under Brand and Reputation Management, Featured Articles, Pop Culture and Current Events, Traditional Marketing · Tagged with Belvedere vodka, brand and reputation management, Brand Crisis, coca cola failed final four stunt, coca cola guerilla marketing stunt backfires, coke final four marketing stunt, corporate and brand responsibility, crisis management, New Orleans backlash toward Coke
Posted by Shelly Kramer on April 5, 2012 · 8 Comments
ShareMore and more brands are turning to Pinterest as an additional component of their digital marketing strategies, but Kotex recently took their Pinterest presence to the next level by launching what it calls “the first Pinterest campaign in the world.” We’re not sure it’s quite that, but it’s an interesting move nonetheless. During the campaign, [...]
Filed under Digital Marketing, Featured Articles, Marketing Tools, Social Media Marketing, Strategies and Tactics · Tagged with how kotex uses pinterest, kotex pinterest campaign, kotex women's inspiration day, pinterest as a referral tool, pinterest campaign tips, pinterest campaigns, results of kotex pinterest campaign, the power of pinterest, what kotex could have done differently with pinterest
Posted by Shelly Kramer on April 4, 2012 · 5 Comments
ShareEvery day we have conversations about building and growing businesses and there’s one universally critical element: companies need websites that work. Doesn’t matter how big or how small your business is, or whether you’re in B2B or B2C markets—maximizing your website is key. Why? Customers and prospective customers typically find products or services they want [...]
Filed under Business Intelligence, Events / Training, Featured Articles, Marketing Tools, Website Marketing · Tagged with building websites that work, continuing education, designing a website, how to maximize your website, importance of mobile websites, marketing profs websites that work, online marketing resources, optimize and track website, planning a website, web development resources, website strategy resources
Posted by Shelly Kramer on April 3, 2012 · 13 Comments
ShareMeasuring social media ROI is understandably the holy grail for marketers. And with Google’s recent launch of Social Reports, tracking social media ROI just got a little easier. Wondering why we’re excited about this? Think of it this way–you’ve spent time and money building and implementing your digital marketing strategy, but do you really have [...]
Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tools, Tactics and Tips · Tagged with analytics and content marketing, analytics and digital marketing strategy, features of google analytics social reports, google analytics advanced segements, google analytics social reports, how to create google analytics advanced segments, how to measure social media data with google analytics, importance of google analytics, incorporate analytics into digital marketing, measuring social media roi, tracking social media roi
Posted by Shelly Kramer on April 2, 2012 · 26 Comments
ShareWe are often asked for advice about how brands can more effectively work with mom bloggers. We’ve researched women bloggers and their likes, dislikes, wants and needs. And we regularly give presentations – to brands and to agencies – on how to get the most out of campaigns that involve mom bloggers. Here we’ll share [...]
Filed under Digital Marketing, Featured Articles, PR Strategy, Relationship Marketing, Tactics and Tips · Tagged with best practices working with mom bloggers, brands and mom bloggers, mom bloggers, mom bloggers and brands, mommy bloggers, mommy bloggers as brand ambassadors, working with mom bloggers
Posted by Shelly Kramer on March 29, 2012 · 6 Comments
Share CEOs using social media more trustworthy? Yup, it’s true. Recent research supports the fact that both employees and consumers have a positive view when it comes to CEOs and other executive leadership using social media channels. In a recent CEO, Social Media & Leadership Survey designed by BRANDfog to “better understand the connection between the c-suite [...]
Posted by Shelly Kramer on March 28, 2012 · Leave a Comment
ShareAs a result of membership growth, increased user engagement and other positive signs, Goldman Sachs’ Heath Terry has upgraded LinkedIn’s rating from “neutral” to “buy.” The firm has also raised LinkedIn’s price target to $135/share, a declaration that the stock offers “47 percent upside,” according to Business Insider’s Joe Weisenthal. A number of promising indicators [...]
Filed under Featured Articles, LinkedIn, Technology news · Tagged with benefits of LinkedIn, goldman upgrades linkedin rating, linkedin features, linkedin growth, linkedin international growth, linkedin lead generation, linkedin news, linkedin strategy, linkedin upgraded rating, technology news, why you should use linkedin
Posted by Shelly Kramer on March 26, 2012 · 6 Comments
ShareMobile devices have spurred growth and connectivity such that the Internet powers everything. Notebooks, netbooks, smartphones, tablets–you name it, devices are ubiquitous, and perpetually in hand and online. And that impacts, in a very large way, the way that businesses operate and also the way that life, in general, operates. It’s kind of scary, overwhelming, [...]
Posted by Shelly Kramer on March 23, 2012 · 4 Comments
ShareContent marketing is undoubtedly one of the hot digital marketing terms of 2012, but there’s far more to identifying—and implementing—a successful content strategy than simply creating content. In fact, when considering the components of creating a content marketing strategy, writing is the easy part of the equation. In today’s increasingly crowded content marketplace, your brand [...]
Filed under Business Intelligence, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with altimeter group, approach to content marketing, charlene li, content marketing research, content marketing strategy, content marketing tips, content: the new marketing equation, defining your content marketing, evolution of content marketing, five stages of content marketing maturity, rebecca lieb, successful content marketing, winning content marketing strategies: rebalance your organization to deliver effective content
Posted by Shelly Kramer on March 21, 2012 · 3 Comments
ShareContent marketing is the buzzword of the moment, but in reality, it’s a marketing concept that’s been around for decades—heck, even longer than that. And when you think about it, that’s not surprising. After all, the technology and devices with which we produce and consume content have drastically changed, but words and stories are nothing [...]
Filed under Branding / Identity, Branding / Identity, Business Intelligence, Content Marketing, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with brand storytelling, content and Google's algorithm changes, content marketing strategy, content marketing tips, digital marketing, elements of content marketing success, history of content marketing, humanize your brand, importance of content marketing, importance of real time content development, what is content marketing, why is content important
Posted by Shelly Kramer on March 20, 2012 · 20 Comments
ShareGoogle’s likely to penalize websites for too much SEO—at least that’s what the newest changes to its algorithm suggest. Matt Cutts’ mention of an impending algorithm change at SXSW this past week seems certain to make content marketing–and the creation of relevant content–even more critical to businesses of all sizes. And yes, Virginia, apparently there [...]
Filed under Business Intelligence, Content Marketing, Content Strategy, Featured Articles, Search Engine Optimization and Marketing, Technology news · Tagged with build your site's faq page, content strategy, create informational content, get your site ready for google's algorithm changes, Google algorithm change, google news, Google penalizing sites for too much SEO, Google to penalize highly optimized sites, Google's focus on semantic search, how great content influences search results, how to optimize your site, importance of content marketing, keyword strategy, seo and digital strategy, the importance of content and search, too much SEO
Posted by Shelly Kramer on March 8, 2012 · 6 Comments
ShareOn the heels of major announcements including Timeline for Pages and revamped advertising, Facebook has an important message for marketers. In exchange for doubling a brand’s investment in advertising and content, Facebook assures that a marketer will reach a large share of the fan base. In plain speak? Scale in social isn’t free. The announcement [...]
Filed under Digital Marketing, Featured Articles, Social Media Marketing, Technology news · Tagged with brand storytelling, changes to facebook advertising, digital marketing strategy, facebook edgerank algorithm, facebook marketing news, facebook marketing strategy, Facebook news, facebook reach generator, Social Media Marketing, what new facebook advertising means to marketers
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
