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Kansas City’s Kauffman Foundation To Air Super Bowl PSA Honoring Entrepreneurs

ShareKansas City’s quest for designation as America’s Most Entrepreneurial City takes its show to the Super Bowl. Kansas City’s Kauffman Foundation, an organization dedicated to entrepreneurship, will air a 30-second PSA during the Super Bowl dedicated to inspiring the next great entrepreneurs to take action. With the recent designation of the University of Missouri-Kansas City [...]

Stuff Social Media People Never Say

Share A friend sent me a link to this video yesterday entitled Stuff Social Media People Never Say. It made my day and I’m pretty sure it’s going to make yours, too. For those of us who are immersed in the digital space, it’s easy to forget that a large percentage of our family and [...]

12 Most Effective Ways To Generate Leads On LinkedIn

ShareLinkedIn isn’t just a powerful professional networking tool—when used correctly, it can help you exponentially increase your ability to generate business leads. After all, with nearly 150 million users (over 50 percent of which are business owners, managers, senior management and C-level executives), LinkedIn delivers a ready-made professional audience that you can tap into to [...]

Recent Facebook Emails To Small Businesses Are Research, Not A Scam

ShareIf you’re a Facebook page administrator for a small business, you may have received an email from Facebook that, at first glance, probably seems pretty spammy. Feel free to let down your guard—a post in Facebook’s help center confirms that the messages are part of a recent Call Tracking Study outreach to better understand how [...]

Facebook Wants More Social Sharing, Rolls Out Apps

ShareNot resting on its laurels at the number one spot in the current social media networking world, Facebook continues its quest for total social sharing domination. This time, it’s by rolling out a bevy of apps intended to maximize sharing and, we’re pretty sure, the time you spend on the social networking site. Facebook users [...]

Social Media Marketing Investment Delivers ROI

ShareSocial media marketing continues to prove itself to marketers as a viable element of marketing strategy. If you’re one of the folks reading this who thinks “No, duh, dummy,” realize that while you might get the efficacy of an investment in social media marketing, there are many senior leaders who still do not. For marketers [...]

SMBs Embracing Social Media At A Rapid Pace

ShareSmall and medium-sized business are embracing social media marketing at rapid pace. Surprised? Surely not. Borrell conducted an online survey from January through August of 2011 that resulted in some 4,200-plus responses. Main Street Goes Social reports that almost two-thirds (64.4%) of SMBs are presently using social sites for marketing purposes and social media marketing [...]

How to Get Likes And Make Money With Facebook

Share Brands everywhere seem to be in search of what is today’s holy grail – Facebook likes. Want to know how to get them? It’s really pretty simple. Give people something they want. And if you do that, that’s the first step toward using Facebook to make money. Yes. It really can be that simple.  [...]

Social Media Measurement: How Do You Get The C-Suite Buy In?

ShareThe easiest things to measure in social media are rarely the most important. And in order to get buy in from the C-Suite, you need to bring the A game. And answers (and data) that make sense. In a world where social media “gurus” and “experts” scream at conferences that, “You can’t measure social media [...]

Lesson From Papa John’s: Your Employees ARE Your Brand

Share I was minding my own business, chatting with friends on Twitter this afternoon and saw a tweet that got my attention. “Chinky eyes”??? It was impossible not to go and check it out. So that tweet led me to this TwitPic, which was a receipt given to Minhee Cho (@mintymin) when she popped into [...]

Content Marketing: Leveraging Your Presentations With Slideshare

Share Presentations are typically the result of extensive research and a lot of preparation. But smart content marketing can help give your presentations legs. Rather than letting them serve only one purpose – the original presentation you prepared them for – you can use SlideShare to continually leverage the expertise included in your presentations—and enhance [...]

Why You Should Be Using LinkedIn’s New Polling For Groups

ShareLinkedIn recently announced a new tool, Polls, that’s available for all LinkedIn Groups. On the surface, Polls is simple—it’s a quick and easy way with which to solicit input and answers from your group members on a variety of topics and questions. In fact, Polls isn’t dissimilar to Facebook Questions in its functionality. Yet dig [...]

Hospitals Want Boomer Business? Focus On Content Marketing And Social Media

ShareBoomers are falling apart (and, for the record, I can say that with the utmost respect, because I am one. Dammit) — and are shopping for spare parts. And if hospitals and physicians want their share of the Boomer business, they’d best get busy when it comes to social media channels and content marketing strategies. [...]

Summly: Our New Favorite App

ShareThe mobile search experience (and Internet browsing in general) isn’t as intuitive or functional as it could be. And that’s where Summly, our new favorite app, comes in. Simply put, Summly provides a simpler way to browse and search the web. It not only works, but it works well. Yet that’s not what’s so mind-blowing [...]

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