Posted by Shelly Kramer on June 19, 2013 · 4 Comments
ShareGoogle has officially launched Carousel, an interactive set of local search results that appears at the top of the page once you’ve entered a Google query. Sweet! Aside from adding a snazzy visual element to search results, Carousel highlights the ever-growing importance of local search—and why your business needs to pay special attention to this [...]
Filed under Featured Articles, Marketing Tips, Search Engine Optimization and Marketing, Tactics and Tips · Tagged with google carousel, google carousel and local search, how to boost local search visibility, local search, local search marketing, local SEO, local seo tips, successful local search marketing strategy, what is google carousel, why is google carousel important
Posted by Shelly Kramer on June 18, 2013 · 1 Comment
ShareFailing to optimize your website for mobile visitors won’t just impact your traffic and prospective sales—it could also trigger a Google demotion, thereby decreasing your search visibility. According to a Google Webmaster Central blog post published last week, Google is dedicated to helping mobile users “experience the full richness of the web.” As a result, [...]
Filed under Digital Marketing, Featured Articles, Mobile and Location Based Marketing, Search Engine Optimization and Marketing, Tactics and Tips, Website Marketing · Tagged with common mobile optimization errors, faulty mobile redirects, fixing your mobile site, google announcements, google demotes non-mobile optimized sites, google news, importance of mobile optimization, mobile marketing strategy, mobile optimization errors and google demotion, smartphone-only website errors
Posted by Shelly Kramer on June 12, 2013 · Leave a Comment
ShareI don’t know about you, but I don’t buy much these days without first reading customer reviews. As such, figuring out how to get customers to leave post sale reviews is muy importante for many a brand. I’m likely not telling you anything you don’t already know. Reviews are incredibly beneficial, whether you’re looking for [...]
Filed under Consumer Behavior, Featured Articles, Online Marketing, Tactics and Tips · Tagged with community trust building, customer review strategy, customer reviews, customer testimonials, getting customer feedback, getting customer reviews, how to get customer reviews, integrating reviews with digital marketing, online customer reviews, online product marketing, product marketing, why customer reviews are important
Posted by Shelly Kramer on June 6, 2013 · Leave a Comment
ShareThere’s no doubt that Kansas City is evolving into an impressive entrepreneurial community. And William Robison is determined that teens won’t be left out of the equation. Robinson created Kansas City’s Teen Idea Labs, a one-day event that will be held on June 12. Teen Idea Labs is comprised of mini-seminars designed to help engage [...]
Filed under Business and Leadership, Events / Training, Featured Articles · Tagged with 1 million cups - kansas city, encouraging teen entrepreneurs, kaaufman labs, kansas city entrepreneurs, kansas city teen entrepreneurs, kansas city teen events, kansas city teen idea labs, kansas city youth events, kauffman foundation, nate olson, register for kansas city teen idea labs, william robison
Posted by Shelly Kramer on June 5, 2013 · 7 Comments
ShareCreating the perfect Pinterest photo just got a little easier thanks to research that revealed the must-have elements. Surprised that there’s a science to Pinterest? There just might be—and the team at Curalate is leading the discovery mission. Curalate has spent the past year amassing what Wired magazine described as “a database of millions of [...]
Filed under Content Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with aunt peggy's cucumber tomato and onion salad, boost pinterest engagement, creating shareable pinterest photos, curalate, curalate pinterest research, how to create the perfect pinterest photo, paula deen salad photo, pinterest photo research, pinterest research, pinterest resources, pinterest tips, the perfect pinterest photo
Posted by Shelly Kramer on June 4, 2013 · 10 Comments
ShareWe all want to keep The Google happy—and one way to do that is by avoiding adding too many pages to your website at one time, which might raise a red flag and result in a manual review from the dreaded awesome Google spam team. This subject was the topic of a recent video from [...]
Posted by Shelly Kramer on May 31, 2013 · 7 Comments
ShareWork as part of a PR or ad agency team doing outreach to bloggers or influencers on behalf of your client? If so, there are some easy steps to follow to make sure your outreach yields good results. And before I begin, I’ll say that this post was prompted because I got a very nice [...]
Filed under Featured Articles, Marketing Tips, PR Strategy, PR Tips, Relationship Marketing, Tactics and Tips · Tagged with agency outreach case study, agency outreach gone wrong, building blogger relationships, effective agency outreach, effective blogger outreach, influencer outreach tips, pr strategy tips, successful pr outreach, working with online influencers
Posted by Shelly Kramer on May 30, 2013 · 5 Comments
ShareYou don’t have to look far to read an article about the growth of mobile phones. And although mobile marketing elements like mobile-friendly websites are still important, the next phase of mobile marketing is here: location-based listening. What if you knew someone was sitting in a train station that also housed your café and you [...]
Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tips, Mobile and Location Based Marketing, Strategies and Tactics · Tagged with brand monitoring, digital marketing tips, hyper local marketing, local marketing strategy, location based marketing, location-based listening, location-based marketing offers, online customer service, online listening and monitoring, reach prospective customers, using location-based listening data, why location-based marketing matters
Posted by Shelly Kramer on May 22, 2013 · 9 Comments
ShareIt’s true: your employees likely hate your Intranet and it’s probably getting in the way of efficiency. Enterprise companies use their Intranets to communicate internally, yet a study shows that the majority of employees are dissatisfied with their enterprise social media. Prescient Digital Media’s The State of the Social Intranet 2012 report delves into the [...]
Filed under Business and Leadership, Business Intelligence, Corporate Strategy, Featured Articles, Marketing Tools, Tactics and Tips · Tagged with company intranet satisfaction, company intranet stats, company intranet study, corporate social strategy, enterprise company intranet, intranet options, intranet tools, prescient digital media, setting up company intranet, sharepoint, sharepoint enters its awkward teenage years, state of the social intranet 2012, successful intranet strategy, why intranet matters
Posted by Shelly Kramer on May 21, 2013 · Leave a Comment
ShareI know better than most that, generally, B2B marketers are short on time—not to mention money. And staff. If you find yourself in that boat, don’t miss Ain’t Nobody Got Time For That: How To Become A B2B Content Brand With Limited Resources. The free MarketingProfs seminar kicks off at 1 p.m. ET on May [...]
Filed under Business Intelligence, Digital Marketing, Events / Training, Featured Articles, Free Marketing Resources, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with ain't nobody got time for that: how to become a b2b content brand with limited resources, amanda maksymiw lattice engines, b2b content marketing strategy, b2b marketing resources, b2b marketing strategy, b2b marketing tips, corey o'loughlin marketingprofs, free b2b marketing events, marcus sheridan the sales lion, marketingprofs seminar, shelly kramer v3
Posted by Shelly Kramer on May 16, 2013 · 6 Comments
ShareIf you’re a Facebook community manager, you’ve probably gotten the “Wow—you get paid to be on Facebook all day?” reaction from at least one person in your life—are we right? Yet you, like us, know that Facebook community management isn’t a walk in the park—and it’s more than posting a few status updates and responding [...]
Filed under Corporate Strategy, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with amanda henson, communicating with online audience, community management resources, community management tips, effective community management, Facebook marketing, Facebook tips, how to be a better facebook community manager, how to build an online community, jen bradshaw, jenny rapson, katy schamberger, libby hastert
Posted by Shelly Kramer on May 15, 2013 · 2 Comments
ShareWhen it comes to your company’s search rank, social sharing is likely a key factor–especially when it comes to evaluating the efficacy of your content. Marketers recently surveyed by BrightEdge reported they believe social sharing will play a more important role in improving rank. I know that when we do content audits for prospective clients, [...]
Filed under Featured Articles, Marketing Tips, Marketing Tools, Search Engine Optimization and Marketing, social media, Tactics and Tips · Tagged with 2013 search marketer survey, brightedge survey, facebook sharing, google+ sharing, importance of social sharing to seo, improving search rank, search rank tips, SEO optimization, social media listening, social media monitoring, social sharing, social sharing and search rank, social sharing stats, why social sharing matters
Posted by Shelly Kramer on May 10, 2013 · 20 Comments
ShareOne question I’m often asked when talking about blogging best practices is, “How do I get more blog readers?” My answer? Writing great content for your corporate blog is, in the grand scheme of things, the relatively easy part (and please don’t read this that writing is easy–it’s not). However, getting it read is what [...]
Filed under Blog Marketing, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with best practices for blogging, blogging best practices, content marketing, content strategy, corporate blogging, how to get blog readers, how to get more blog readers
Posted by Shelly Kramer on May 7, 2013 · Leave a Comment
ShareDigital marketing is evolving at a rapid pace—and regardless of what tops your marketing priority list, it’s likely that marketing automation is changing how you generate leads, retain customers and measure ROI. Interested in taking a closer look at marketing automation tools and strategy? If you’re in Kansas City next Tuesday, May 14, make plans [...]
Filed under Digital Marketing, Events / Training, Featured Articles, Marketing Tips, Marketing Tools, Tactics and Tips · Tagged with act-on, adam blitzer, atri chatterjee, audience definition and segmentation, b2b rising: behind the scenes of marketing automation, bma kc marketing automation event, bma-kc, content development, lead scoring, marketing automation, marketing automation campaign overviews, marketing automation case studies, marketing automation dashboards and reporting, marketing automation strategy, mike martin, pardot, perceptive software, salesforce.com, sara zittergruen-miller, stephanie ayers, using marketing automation, what is marketing automation
Posted by Shelly Kramer on May 3, 2013 · 5 Comments
ShareIf your business isn’t focused on optimizing your Facebook presence, you might be missing the boat when it comes to local search visibility. Surprising stats from a recent comScore, Neustar/Localeze and 15 Miles local search study show that people use Facebook for local business searches more than Mapquest, Bing, Apple Maps and Yelp, commonly thought [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Social Media Tips and Training · Tagged with apps used for local business searches, boost local search visibility, businesses optimizing facebook, comScore neustar/localeze 15 miles local search study, facebook and local search, facebook improves local search, facebook marketing strategy, local business search on facebook, local search data, local search marketing strategy, local search stats, maximize facebook page, social networks and business searches
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
