Okay, so I discovered this video this morning while hanging out with my friends Alli Worthington and Sarah Caminker in our posh room at the Fiesta de la Quinta in Austin. We’re at SXSW, the veritable mecca of the tech world (or at least one of them) and so, it was especially timely to stumble [...]
It was only a matter of time until there was an app for stupidity. The new TigerText app, aptly named given the antics of the Cheetah of the Year, Tiger Woods, allows for the do-overage of embarrassing text messages. Praise Jesus. It’s about time.
Clamoring for more info? Tired of regretting those embarrassing drunken texts [...]
I was having yet another conversation with a friend today who was questioning the efficacy of social media as anything other than an advertising platform. Having realized it was “free marketing” he has, naturally, already jumped all over it (his words, not mine) by creating the ubiquitous fan page on Facebook and using it to [...]
This is a social media success story. This is for all those doubters out there who look down their noses at the apparent ridicularity that is social media. The time suck whiners. The “how do I monetize this” sharks. The questioners. The doubters. You know who you are.
Social media is like moving to a new [...]
This is a guest post written by the inimitable Molly Cantrell-Kraig. Funny thing about serendipity – I didn’t know Molly until recently, when we began engaging on Twitter and I thought her entertaining, smart as a whip and all around great Twitmiga. One day she wrote a comment on a blog post that I’d written [...]
One of my clients, T2 and Back Alley Films, was recently involved in a campaign developed for the New Mexico Chapter of Mothers Against Drunk Driving by Esparza Advertising.
The story here isn’t really as much about the people involved in the creation of this great campaign (although they’re talented, that’s for sure) as it is [...]
Did you know that if you have more than 250 Facebook friends, you’re probably not seeing all of their updates in your news stream? Do you care? Do you want to see those updates? I love scrolling through my news stream on a daily basis and seeing what my pals all over the world are [...]
The Twitter stream and all the national news is filled with posts about Kevin Smith and his smackdown at the hands of Southwest Airlines. “Too Fat To Fly” is the catchy headline that ABC News led with and the story’s been picked up by the Wall Street Journal, USA Today and is the talk [...]
This is a guest post, written by my great friend Brian McDaniel, a designer, social media upstart and all around terrific guy. In addition, he’s prolific in the writing department and one of the people whose content I actively seek out. Read on, you’ll see why …….,
Let me start out by saying I am a [...]
I’m headed off to Nashville to the amazing Blissdom conference tomorrow and am already impressed by the smarts exhibited by ConAgra, one of the conference sponsors. The folks at ConAgra were savvy enough to give a group of techie, blogging, busy as all get out women some swag that we can really use. I mean, [...]
The Victoria’s Secret Pink brand is a brilliant strategy to hook future customers. The Pink brand is targeted toward teens and college-aged women.
Pink offers sweats and pj’s versus teddies and push-up bras. The brand image is one of “cute and playful” versus the more overtly sexy image of the core brand. The Pink collection of [...]
I don’t care what you believe. Not when it comes to politics. Not when it comes to religion. Not when it comes to the issue of abortion. Not even when it comes to the issue of what color you should paint your house. You can vote, worship, abort or not – AND paint your house [...]
A friend just sent me the first installment in Coke’s viral video campaign and I loved it. In fact, after watching it, it’s still playing through my head and making me smile.
It’s the story of a very special Coke vending machine being placed on a college campus and spreading some “love” to a bunch of [...]
Looking over photographs from Port-au-Prince showing in graphic detail the devastation in Haiti is gut-wrenchingly sad. It literally makes me want to pack a bag and head over there and help. Since that’s not possible, I’ve donated money, gathered items to take to UPS to ship over there, and done all I can to help [...]
Okay, so here’s the deal. I made a post on Facebook a few weeks ago mentioning that I used to have killer arms and that, to my chagrin, they now seem ordinary. I am committed to getting them back to the stellar mode and trudging through the Valley of Pain in order to make that [...]
