Kansas City’s Kauffman Foundation To Air Super Bowl PSA Honoring Entrepreneurs

Posted by Shelly Kramer on February 3, 2012 · Leave a Comment

ShareKansas City’s quest for designation as America’s Most Entrepreneurial City takes its show to the Super Bowl. Kansas City’s Kauffman Foundation, an organization dedicated to entrepreneurship, will air a 30-second PSA during the Super Bowl dedicated to inspiring the next great entrepreneurs to take action. With the recent designation of the University of Missouri-Kansas City [...]

Filed under Business and Leadership, Featured Articles, Pop Culture and Current Events · Tagged with America's most entrepreneurial city, bloch school number one in innovation management research, kansas city chamber big 5 ideas, kansas city entrepreneurs, kauffman foundation, kauffman super bowl psa, super bowl 2012 commercials, super bowl xlvi commercials, umkc bloch school of management, will it be you

12 Most Effective Ways To Generate Leads On LinkedIn

Posted by Shelly Kramer on January 31, 2012 · 6 Comments

ShareLinkedIn isn’t just a powerful professional networking tool—when used correctly, it can help you exponentially increase your ability to generate business leads. After all, with nearly 150 million users (over 50 percent of which are business owners, managers, senior management and C-level executives), LinkedIn delivers a ready-made professional audience that you can tap into to [...]

Filed under Featured Articles, LinkedIn, Social Media Marketing, Social Media Tips and Training · Tagged with 12 most, effectively use linkedin, getting linkedin leads, how to get leads on linkedin, linkedin lead generation, linkedin strategy, linkedin tips, maximize linkedin use

Recent Facebook Emails To Small Businesses Are Research, Not A Scam

Posted by Shelly Kramer on January 30, 2012 · 2 Comments

ShareIf you’re a Facebook page administrator for a small business, you may have received an email from Facebook that, at first glance, probably seems pretty spammy. Feel free to let down your guard—a post in Facebook’s help center confirms that the messages are part of a recent Call Tracking Study outreach to better understand how [...]

Filed under Consumer Behavior, Featured Articles, Social Media Marketing, Technology news · Tagged with facebook data, Facebook news, facebook research, Facebook stats, new facebook message not a scam, new facebook small business study, the correlation between facebook pages and phone calls

Facebook Wants More Social Sharing, Rolls Out Apps

Posted by Shelly Kramer on January 23, 2012 · 3 Comments

ShareNot resting on its laurels at the number one spot in the current social media networking world, Facebook continues its quest for total social sharing domination. This time, it’s by rolling out a bevy of apps intended to maximize sharing and, we’re pretty sure, the time you spend on the social networking site. Facebook users [...]

Filed under Featured Articles, Online Marketing, social media, Social Media Tips and Training, Technology news · Tagged with benefits of new facebook apps, facebook marketing data, facebook marketing tips, facebook new apps, facebook new social apps, Facebook news, facebook timeline apps, maximize facebook sharing, why to install new facebook apps

Social Media Marketing Investment Delivers ROI

Posted by Shelly Kramer on January 17, 2012 · 3 Comments

ShareSocial media marketing continues to prove itself to marketers as a viable element of marketing strategy. If you’re one of the folks reading this who thinks “No, duh, dummy,” realize that while you might get the efficacy of an investment in social media marketing, there are many senior leaders who still do not. For marketers [...]

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Bulk Unsubscribe To Unwanted Email With Unroll.Me

Posted by Shelly Kramer on January 16, 2012 · 7 Comments

ShareSome days my email box is so out of control it’s ridiculous. In fact, I refuse to tell you how many messages are in my inbox. Part of the reason for that is that I subscribe to a ton of email newsletters and other stuff best classified as Crap I Don’t Need – and I’ve [...]

Filed under Featured Articles, Social Media Tools, Tactics and Tips · Tagged with benefits of unroll.me, bulk delete unwanted emails, email management, email organization, marketing case studies, sign up for unroll.me beta, smart marketing, unroll.me

SMBs Embracing Social Media At A Rapid Pace

Posted by Shelly Kramer on January 13, 2012 · 3 Comments

ShareSmall and medium-sized business are embracing social media marketing at rapid pace. Surprised? Surely not. Borrell conducted an online survey from January through August of 2011 that resulted in some 4,200-plus responses. Main Street Goes Social reports that almost two-thirds (64.4%) of SMBs are presently using social sites for marketing purposes and social media marketing [...]

Filed under Business Intelligence, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with social media, social media and small business, social media best practices, social media for small businesses, Social Media Marketing, socialmedia

Social Media Measurement: How Do You Get The C-Suite Buy In?

Posted by Shelly Kramer on January 9, 2012 · 13 Comments

ShareThe easiest things to measure in social media are rarely the most important. And in order to get buy in from the C-Suite, you need to bring the A game. And answers (and data) that make sense. In a world where social media “gurus” and “experts” scream at conferences that, “You can’t measure social media [...]

Filed under Business and Leadership, Business Intelligence, Corporate Strategy, Featured Articles, Social Media Tips and Training · Tagged with augie ray social media marketing is broken, c-suite social media buy in, corporate social media participation, corporate social media strategy, creating measurable social media objectives, Don Bartholomew, getting the c-suite on board with social media, how to measure social media, measurable social media objectives, measure your social media results, Social Media Marketing, social media marketing strategy, social media measurement, social media measurement tips, social media metrics, social media objectives, Social Media ROI

Content Marketing: Leveraging Your Presentations With Slideshare

Posted by Shelly Kramer on January 7, 2012 · 5 Comments

Share Presentations are typically the result of extensive research and a lot of preparation. But smart content marketing can help give your presentations legs. Rather than letting them serve only one purpose – the original presentation you prepared them for – you can use SlideShare to continually leverage the expertise included in your presentations—and enhance [...]

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Why You Should Be Using LinkedIn’s New Polling For Groups

Posted by Shelly Kramer on January 5, 2012 · 2 Comments

ShareLinkedIn recently announced a new tool, Polls, that’s available for all LinkedIn Groups. On the surface, Polls is simple—it’s a quick and easy way with which to solicit input and answers from your group members on a variety of topics and questions. In fact, Polls isn’t dissimilar to Facebook Questions in its functionality. Yet dig [...]

Filed under Business Intelligence, Featured Articles, LinkedIn, Social Media Tips and Training, Technology news · Tagged with advantage of linkedin polling for groups, advantages of linkedin polls, features of linkedin polls, get the most out of linkedin, how can you use linkedin groups, how to use linkedin polling for groups, linked in polling for groups, linkedin tips, maximize linkedin, using linkedin groups to enhance your visibility, what are linkedin groups, why you should participate in linkedin groups

Hospitals Want Boomer Business? Focus On Content Marketing And Social Media

Posted by Shelly Kramer on January 4, 2012 · 7 Comments

ShareBoomers are falling apart (and, for the record, I can say that with the utmost respect, because I am one. Dammit) — and are shopping for spare parts. And if hospitals and physicians want their share of the Boomer business, they’d best get busy when it comes to social media channels and content marketing strategies. [...]

Filed under Business Intelligence, Consumer Behavior, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with baby boomers using social media, boomers using the internet, content marketing for healthcare providers, content marketing for hospitals, digital marketing for hospitals, digital marketing for physicians, healthcare and social media, hospitals and social media, hospitals using social media, how hospitals can use the internet, social media tips, social media tips for hospitals

Summly: Our New Favorite App

Posted by Shelly Kramer on January 2, 2012 · 1 Comment

ShareThe mobile search experience (and Internet browsing in general) isn’t as intuitive or functional as it could be. And that’s where Summly, our new favorite app, comes in. Simply put, Summly provides a simpler way to browse and search the web. It not only works, but it works well. Yet that’s not what’s so mind-blowing [...]

Filed under Apps, Featured Articles, Tactics and Tips, Technology news · Tagged with benefits of summly, how marketers can use Summly, how should you use summly, how summly changes mobile search, iOS apps, mobile search, new apps, summly, Summly for content research, Summly for digital marketing, technology news, what can summly do, why you should use summly