For UK Businesses, Twitter Rules

Posted by Shelly Kramer on September 2, 2010 · View Comments 

I read a BizReport article this morning reporting that 33% of some 5,000 UK businesses surveyed by Virgin Media prefer Twitter over Facebook for communicating with their customers. In that regard, the UK is far ahead of businesses on this side of the pond, and really leading the world when it comes to capitalizing on [...]

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It’s Not About YOUR Work – It’s About THEIR Results

Posted by Shelly Kramer on August 31, 2010 · View Comments 

This is a message I find myself struggling to get through the heads of my many talented creative friends on pretty much a weekly basis. And don’t get me wrong, I’m a fan of great creative and realize how important producing great work is to talented designers.
But you can take your Flash and stuff it [...]

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Newsflash: Social Media for Journalists

Posted by Shelly Kramer on August 30, 2010 · View Comments 

I met Misty Montano when we were both speakers at a Chicks Who Click event in Denver. I’ve admired her ever since and stalk her regularly. You should, too, as she’s the epitome of a pioneer in the social media space, especially when it comes to the world of news organizations.
Misty is an assignment editor [...]

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Gini Dietrich, My Idol

Posted by Shelly Kramer on August 24, 2010 · View Comments 

Gini Dietrich is a good friend, a smart gal and someone I’d hire in a minute if I needed a whole bunch of marketing know how. And, of course, if I didn’t do that shiz myself.
Her niece was hanging out in Chicago and spending time with her hip and trendy Aunt Gini recently and had [...]

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F**K You, Cee Lo’s Viral Marketing Phenom

Posted by Shelly Kramer on August 22, 2010 · View Comments 

Two hours ago, I discovered Cee Lo Green’s new single, F**K YOU, on YouTube. Imagine that. Actually, I first discovered it on Facebook, and swiped it from my friend Redheadwriting’s wall, posted it on my own and ultimately ended up on YouTube, where it had a little more than 750,000 views.
It’s a brilliant example of [...]

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Up For a Friday Dare?

Posted by Shelly Kramer on August 20, 2010 · View Comments 

How about a smile? Surely, you’ve got that in you.
I was doing some research today and ran across the It’s Time to Smile video of The Compliment Guys. It was shot by my client, Back Alley Films’ director Jesse Selwyn, for Kodak’s Brightside Tour in the fall of 2009. It made me smile.
The back story, [...]

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Fact: Influence Drives Sales

Posted by Shelly Kramer on August 19, 2010 · View Comments 

Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong.
Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of others. That’s [...]

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Engagement: Take The Good With The Bad

Posted by Shelly Kramer on August 17, 2010 · View Comments 

I was reading today’s AdAge about The Gap’s sister brand, Piperlime, and their experiment with adding some edgy personality to their Facebook wall posts. The postings were in conjunction with a well-planned marketing campaign, and it ruffled the feathers of some consumers.
First of all, let’s just get on over the idea that it’s important [...]

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Get Two Beers And Jump: Lessons From Steven Slater

Posted by Shelly Kramer on August 15, 2010 · View Comments 

By now, if you’ve not heard of Steven Slater, the Jet Blue flight attendant who got fed up by a rude passenger and snapped, I’m thinking you might well live under a rock. The back story – as the plane was taxiing in, an anxious passenger unbuckled and stood up, reaching for the overhead bin [...]

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Secret To Small Business Success? Local Search

Posted by Shelly Kramer on August 13, 2010 · View Comments 

Just because you have a cool business or offer a unique service, doesn’t necessarily mean that people will find you. Or buy what you sell. Which is often a critical misstep that businesses make. Paying attention to local search and developing a strategy to maximize your exposure in your own community is a critical component [...]

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Wordpress Ninja! 5 Plugins To Make Your Blog Kick A**

Posted by Shelly Kramer on August 11, 2010 · View Comments 

I don’t know what came over me – I just saw this picture of the Hot Ninja Babe and wanted to BE her for a minute (but only a minute), so I thought she belonged here. This post, while NOT written by or about a Hot Ninja Babe, was written by my friend, Matt Bernier, [...]

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How to ROCK Your Small Business

Posted by Shelly Kramer on August 6, 2010 · View Comments 

Vision without execution is a daydream. Execution without vision is a nightmare. Japanese Proverb
That proverb made me think of many of the small business owners I know. A strategic marketing plan is often the step that most small business owners overlook, yet is really the most critical to their ultimate success. And, for some [...]

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Vlogging – It Just Gets Easier!

Posted by Shelly Kramer on August 2, 2010 · View Comments 

Okay, so in an effort to practice what I preach when it comes to marketing consulting in general and pretty much life as well, I found the nerve a few weeks ago to begin video blogging or, vlogging, as the cool cats say. And you know what, I’ve quickly learned that it’s not so bad [...]

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Want to Vlog? Steve Garfield is Your Guy

Posted by Shelly Kramer on July 29, 2010 · View Comments 

I have been vocal about my resolve to integrate video into my blogging efforts and the last time I wrote about this quest, many of you were, too. I met Steve Garfield last year at Jeff Pulver’s 140Characters Conference in LA and we’ve been friends ever since. Mostly (private joke). Oh, and when Newsweek [...]

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