Who We Are
V3 was formed based on the premise that doing great work and having fun in the process need not be mutually exclusive. To say that we’re passionate about our clients is an understatement. We’re the geeks who go to sleep thinking about our clients’ businesses and the nerds who wake up in the morning still thinking. Those people put their marketing challenges, their ideas, their problems and their hopes and dreams in our hands and count on us. They count on us to get it right. And we do.
Here’s what we believe are the keys to success:
- Always do great work
- Work with really smart people who know more than you do
- Give back all that you can
- Make a difference
- Have fun
- Don’t take on clients we don’t like, market products that we don’t believe in or agree to do the work if we don’t think we can be successful. (because that would make all items 1-5 all but impossible)
Shelly Kramer is the Founder and Chief Imagination Officer of V3 Integrated Marketing and Kramer & Co, both headquartered in Kansas City, MO, and doing business with clients all over the world. A 20+ year marketing veteran, she’s a strategist, brand builder, deep thinker, information junkie, communicator extraordinaire, buzz builder and lover of all things related to digital marketing and social media. She laughingly refers to herself the “Chief Imagination Officer” because if you can or want to imagine something incredible happening with regard to your business, she’s the one you want to rely on to make it happen.
Shelly’s adept at helping individuals and brands find their voice in the realm of new media and all forms of digital communication and marketing. She understands the importance of diving into this ever-changing new world and integrating smart strategies into your traditional marketing mix. Her practical, no-nonsense approach to both business, and life in general, coupled with her savvy business acumen, make her a terrific asset to any business to any organization. She’s an engaging speaker, a great listener and someone who can always be counted on to tell it like it is. And, when it comes to business, her clients will be the first to tell you she is, without question, their secret weapon.
Shelly has been on the board of the National Association of Women Business Owners, as well as very involved with the Kansas Women’s Business Center and has served as a mentor for some of their clients. She has also been an integral part of their CEO Roundtable Program and a featured speaker at some of their events. She is also involved with One KC For Women and provides strategic marketing services to them on a regular basis.
In October 2009 she was named one of the Top 10 Twitter Influencers by voting of her peers at the 140 Characters Conference in LA. In November of 2009, she was named as one of Forbes Top 30 Women Entrepreneurs to Follow on Twitter, in December of 2010 she was recognized as #12 in the list of the World’s Top Tweeters and in January of 2010, she was again recognized by Forbes as a writer of one of the Top 20 Best Marketing and Social Media Blogs. She writes about integrated marketing, brand strategies, social media and anything else that moves her at http://www.v3im.com/blog.
Katy Ryan Schamberger
Katy Ryan Schamberger is Chief Content Officer and Lion Tamer at V3 Integrated Marketing. Why lion tamer, you ask? Because the Internet is a jungle, and Katy has no problem cracking the whip when it comes to content creation and digital marketing.
A Columbia, Mo., native and proud graduate of the University of Missouri-Columbia (Go Tigers!), Katy became obsessed with words at an early age. An avid reader and writer, Katy now channels her love of writing into a career as a content creator for V3 and its clients. Blog posts, newsletters, articles, press releases, website copy – if you need something written, Katy is ready to deliver effective, compelling content.
Part of what makes Katy a successful writer and content creator is her voracious appetite for knowledge. She loves research almost as much as she loves writing, a skill that helps keep her on the cusp of the latest trends in digital marketing, advertising, social media management and technology. Katy views content creation as a way to educate herself on a number of topics, then push herself to write about those subjects in a way that conveys the client’s ultimate goal while keeping the reader hooked until the last word.
Katy is also a freelance writer and editor, and has written for a variety of Kansas City publications including the Kansas City Star, Shawnee magazine, Kansas City Homes & Gardens, MetroWireMedia, Northland Lifestyle, KC Business, At Home in the Northland and Urban Times. Her first book, a local travel guide called Moon Kansas City, published in March 2010.
When Katy isn’t writing, managing projects or assisting clients, you’ll probably find her exploring her favorite haunts in Kansas City, most likely with iPhone in hand so she can immediately post her discoveries to Facebook, Twitter, Tumblr and Instagram, all while making sure she’s checked in on Yelp, Foursquare and Path, of course.
As project manager and content creator for the V3 Team, Laura fits right in with the rest of the geeks around here and has a special knack for sniffing out the newest and most promising platforms before they become trends. Laura was hanging out on the web a long time before blogging became cool and started her personal blog in 2004. Like many of us, she quickly fell in love with the social space because it was – and is – a place she can express herself creatively.
Plus, social networking has allowed her to form many special and meaningful friendships—and business partnerships—with people she otherwise wouldn’t have encountered. And in the funny way that life happens, when Laura “discovered” V3′s founder, Shelly Kramer, on Google+, to their amazement they quickly learned that they had more in common than hanging out on the same social networks. It’s true what they say about it being a small world, especially when you spend a sizable portion of your time online!
Robb is an ex-TV reporter whose first career was telling stories. He’s interviewed two presidents, many do-gooders and a million criminals.
Being in the business of ‘covering’ the news, Robb has an insight which many public relation folks don’t. He’s been there. He’s dealt with the PR BS. He is adept at calling and calling and emailing and tweeting and calling and Facebooking…an annoying quality in most (ask his wife)…but becomes very appealing when it is your product he’s pushing.
Described by bosses as “a word wizard,” “one of the best writers in the shop,” “a great storyteller,” and “the most creative writer I’ve ever worked with,” Robb can craft releases in a way which solicits coverage. Producers and reporters know what Robb is pitching is a legit, newsworthy, timely story…just by the copy. Robb is a pitching machine…and he doesn’t even play baseball…he favors futbol.
Robb also has a long history of teaching local executives, county leaders and statewide suits HOW to talk to the media. Since he’s been the one holding the mic and grilling the interviewee, he knows how the whole thing will go down. His experience on the “other side” allows him to not only give real-life, critical information to get through a media interview, but also how to successfully weave a pointed message into a soundbite.
Michelle Lamar has over 15 years of marketing and media experience working with Fortune 500 clients. She has focused the last 5 years advising clients on how to mix online media and online content into traditional advertising plans. She has worked with many national brands including Disney Interactive, Jiffy Lube International, Wal-Mart, McDonald’s Apria Health Care, Penske Automotive, Jenny Craig and many others.
Michelle’s work was published in two books about social media and marketing in the past 12 months. Her parenting blog was listed as one of the web’s best blogs on Alltop.com and was named one of the Top 50 Mom Blogs by Babble.com. Michelle shut down her parenting blog in March 2010 because there are only so many hours in a day.
She is a featured speaker on the topics of online marketing and online media. She is addicted to Twitter (@michellelamar ) as well as her iPhone. A true, and self-described geek, Michelle is an active participant in the online media community and is a contributing writer to The Huffington Post. She has been featured in The Wall Street Journal, The Washington Post, NPR, Fox News, USA Today.
Nick Downarowicz develops, implements and manages all web SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies and campaigns for our clients. A man of many talents and responsibilities, Nick is someone we don’t ever want to be without please keep that on the DL, though. He’s our “go to dude,” our Man About Technology and all around Great Guy. We heart him madly. He handles all of our web development, site customization and maintenance needs, conducts all keyword research for new and existing sites; optimizes sites with the goal of favorable rankings on Google and other search engines; manages and reports on ad campaigns on Google, Yahoo! and Bing; and runs multiple strategic AdWord campaigns.
Nick’s background includes a decade of web development, analytics, SEO and ecommerce experience during which he managed and oversaw multiple domestic and international websites for one of the largest Fortune 500 consumer appliance companies in the world.
Originally hailing from Detroit, Nick earned a double B.S. in Marketing and Multinational Business with a Minor in Spanish from Florida State University. He later went on to earn a B.A. in Computer Information Systems specializing in Internet and ecommerce from Florida Atlantic University. Nick is also a Certified Project Manager (with the CAPM designation) and is fully licensed for sales of all lines of insurance in the state of Florida.
Nick is also known as “Dad” to two great kids, as “Coach Nick” to his soccer players and as @313Nick on Twitter, where you can find him much of the time.
Alex Greenwood loves using his interests and experience in writing, politics, journalism and new media to help clients indentify their most interesting and newsworthy aspects. A public relations journeyman, Alex draws on years of success in a wide variety of industries to identify, magnify and solidify the best aspects of his clients to their publics.
Alex’s knack for building consensus and finding the humor in every situation makes him an often-indispensable advisor and team member. He has earned a reputation for creativity, ingenuity and flexibility from his more than twenty years experience in public relations, journalism, higher education, healthcare marketing and broadcasting.
His work in the news media included positions as an editor, journalist and host of a radio talk show. As vice president of Kansas City Public Television he was credited with creating greater public awareness of KCPT’s mission, programming and initiatives. He is owner, principal and founder of AlexanderG Public Relations, LLC. He writes the AlexanderG Whiz Blog, a popular source of public relations tips, opinion and news.
As a consultant to CEOs, college presidents, broadcasting executives and political leaders, Alex has been instrumental in shaping media relations, strategic message development, speeches and opinion/editorial columns.
His extensive media relations and crisis communications experience includes his tenure at the OU Health Sciences Center/Children’s Hospital of Oklahoma during the Oklahoma City Terrorist Attack in 1995.
A recovering political junkie, Alex ran for a seat in the Oklahoma State Legislature and served as a local, state and national lobbyist for non-profit and private sector clients. He was one of the first prominent political bloggers and podcasters in Oklahoma.
Alex is a speaker and trainer on the subject of media relations. He has also worked as a master of ceremonies, spokesman and voice over artist. He is a longtime member and former officer of the International Association of Business Communicators (IABC).
An award-winning fiction writer, Alex is the author of the thriller novel Pilate’s Cross. When he isn’t making the world safe for good PR, he’s writing, hanging out with his family or plotting his next trip to a sandy beach or reputedly haunted tourist traps.
Some of our clients have and do include:
Jiffy Lube International, Wal-Mart, McDonald’s, Apria Health Care, Penske Automotive, Disney Interactive, Jenny Craig, Cisco, Sprint, General Electric, John Deere, Maytag, JennAire, Chipotle, Krispy Kreme, T2, Back Alley Films, Your Wellness Connection, Travel Concepts, The Community Blood Center, Children’s Mercy Health Partners, Healthy Meals, Inc., Brickhouse Studios, Kansas Women’s Business Center, Chef Debbie Gold, 40 Sardines, The Capital Grille, Vital Synergies, Time Equities, The Hotel Phillips, RED Development, The City of Edwardsville, KS, City Center Square, Romanelli Optix, Veracity Solutions, IntegriCorp Technologies, AIDSWalk, Warehouse 1, Zarda Bar-B-Q, American Italian Pasta Company, EBT Restaurant, Blue Ridge Bank & Trust (now Union Bank).