LinkedIn Adds Company Page Analytics

linkedin company page analyticsIf you’re a data freak like all of us on the V3 team, you’ll be happy to know that LinkedIn just unveiled new Company Page analytics <cue happy dance>. Combined with sponsored updates, these new tools enable company page admins and marketers to better target their audience with the content and information that matters—and track that content’s performance to create a more effective LinkedIn marketing strategy.

Here’s a look at the information you’ll now be able to track through the new analytics:

  • Identify updates that drive the greatest engagement
  • Filter engagement trends by type and time period
  • Tap into more detailed demographic data about your page followers
  • Track the growth of your follower base and benchmark it against similar brands

Take a look at your company page and you should see the new analytics in action. When you post a status update, for example (and you are posting regular status updates, right?), you’ll see information like this:

linkedin company page analytics

That way, you have an instant snapshot of that particular post’s activity—and if you see a spike in engagement, you’ll know that that content resonates with your audience and can plan to include more updates like it as part of your larger LinkedIn marketing strategy.

If you’re interested in a deeper dive into the new Company Page analytics, take a look at this video from LinkedIn:

The V3 team generally holds out when making a determination about a new tool, service or product until we have a chance to really test it. In this case, however, we’re already excited about the changes. Any opportunity to get more data works for us—and when it’s easy to access and understand, well, that’s even better.

Have you started using the new analytics on your company page? If so, what do you think of the changes?

Image: Håvar og Solveig via Compfight cc

You can also find me on Google+ Real Time Web Analytics