Facebook Groups Now Track Posts With Read Receipts

The latest news from Facebook is that you can track posts in Facebook Groups with read receipts. Is that good or terrible?

Facebook Groups will soon display a list of names (as well as a count) of who’s seen each post. The feature is in the process of rolling out to all English language Facebook groups, so keep your eyes peeled.

When someone publishes a post in Facebook Groups, the total number of impressions will be updated as each person sees the content. In addition, group members and admins can hover over the count to see a list of names. And supposedly, the new feature is available both on the web and via the mobile app.

At first glance, the new feature seems a little stalkerish. But, for brands, if you participate in or manage a Facebook group as part of your digital marketing strategy or to gain industry insight, consider the new information to be another type of analytics. If you notice a higher number of people have read a particular post, for example, you could examine the type of content published and use it to guide subsequent posts.

And if you’re part of a group that’s disseminating important or time-sensitive information, this is a good way to keep track of who’s seen the posts—and who may still be out of the loop.

It will be interesting to see if this feature becomes more widespread throughout Facebook, such as in the News Feed. We tend to agree with TechCrunch—it could make Facebook a little more conversational if you can see who’s at least read your posts, even if they haven’t liked or commented on the content. At the same time, however, there’s something about this that’s a little skeevy. Lots of Facebook content consumers are lurkers (aren’t we all lurkers at times?), and this might well be yet another feature that people hate.

It’s like how cool it used to be to call someone you had a mad crush on just to hear their voice, then hanging up when they answered—and no one was the wiser. Then, Call Stalker came along, coupled with that doggone *69 business and that bunch of fun flew out the window. Not, of course, that I ever did this or anything.

What do you think? Love it or hate the idea with a passion? Of course, it’s not like it matters, because Facebook will do what Facebook will do—whether we like it or not. The upside, it’ll give the haters something more to write and wail about.

Image via TechCrunch

  • http://christinebrady.com/ Christine Brady

    Hi Shelly,

    Hmm – I don’t know about this one.  As you said, Facebook will do what Facebook wants, but Wow, it is really amazing how much they have the ability to track.

    It’s like we’ve put all our information out for the public to see and Facebook takes it and runs with it – testing and tweaking to see what else they can drill down from it.

    As you said, it’s good for brands to be able to track views, but I kinda like being able to look through what I want without having a little ticker there showing the world where I’ve been.

    Thanks for sharing!

    ~Christine

  • http://twitter.com/geoffliving Geoff Livingston

    They hacked Path again. I think it’s hilarious that  Facebook keeps stealing from Path, and the best part about it?  No one talks about this stupid shit on Path. They just live their lives.  Facebook is for social media navel gazing. OK, mini rant over.

  • ShellyKramer

    LOL. I tried to fool around with Path, Geoff, but it was just one more thing – and I didn’t have the bandwidth. But your comment made me laugh. Doesn’t every platform steal from the others? Except that no one is stealing from Hashable.

  • http://b2bdigital.net/ Eric Wittlake

    Read counts: ok, that is a good thing. If likes and comments are low, it gives you a good diagnostic data point.

    But who read it? That is just creepy. Unlike Path, Facebook has become home to loose personal, professional and brand connections. We will soon see CRM apps and the like capture this information, map it against connections with those individuals in other channels and use the results for segmentation and modeling. Imagine getting a phone call from a sales rep that opens with “I see you read our FB update about the problems with email security today. We address all of these problems for you. How many employees do you have?”

    Gah! This is going too far.

    My $0.02 for the day.

  • ShellyKramer

    I’m with you, Eric. This is but the beginning. So, will we hate it and adapt, or rail against it? Time will, as always, tell.

    Thanks for coming by, m’dear. Always a pleasure!

  • http://twitter.com/geoffliving Geoff Livingston

     What is Hashable? 

    Yeah, I am loving Path, but in large part because I am too lazy to reorganize my Facebook following into niche lists.  I just don’t have time. It’s been fun, and I am moving more Soleil pics there as she gets older.

    Best wishes!

  • http://twitter.com/jpippert Julie Pippert

    I’m with Eric. I like the metric, in general. But the specifics? Too far.

  • http://www.facebook.com/Jeff.Faria Jeff Faria

    AOL used to have a similar capability.

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