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Posted by Guest on March 30, 2012 · 16 Comments
ShareIf the past number of years has taught us anything, it’s that the Internet and social media is constantly evolving. New features get launched, favorite ones get phased out, and new social platforms turn into the latest must-do for marketers while others disappear, absorbed by a competing platform or wither from lack of use. This [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with brand storytelling, carla young, content marketing, digital marketing strategy, digital marketing tips, digital strategy, find your brand's story, successful digital marketing, why brand stories are important
Posted by Shelly Kramer on March 29, 2012 · 6 Comments
Share CEOs using social media more trustworthy? Yup, it’s true. Recent research supports the fact that both employees and consumers have a positive view when it comes to CEOs and other executive leadership using social media channels. In a recent CEO, Social Media & Leadership Survey designed by BRANDfog to “better understand the connection between the c-suite [...]
ShareKansas City is going head-to-head against several cities for the chance to host this year’s Social Media Tourism Symposium, to be held November 7-9. And in the spirit of the conference’s focus on social media, the prospective host cities are battling it out for Facebook votes in a bracket-style competition that’s reminiscent of March Madness. [...]
Posted by Shelly Kramer on March 28, 2012 · Leave a Comment
ShareAs a result of membership growth, increased user engagement and other positive signs, Goldman Sachs’ Heath Terry has upgraded LinkedIn’s rating from “neutral” to “buy.” The firm has also raised LinkedIn’s price target to $135/share, a declaration that the stock offers “47 percent upside,” according to Business Insider’s Joe Weisenthal. A number of promising indicators [...]
Filed under Featured Articles, LinkedIn, Technology news · Tagged with benefits of LinkedIn, goldman upgrades linkedin rating, linkedin features, linkedin growth, linkedin international growth, linkedin lead generation, linkedin news, linkedin strategy, linkedin upgraded rating, technology news, why you should use linkedin
Posted by Katy Ryan Schamberger on March 27, 2012 · 6 Comments
ShareIf you’re still working on figuring out how to maximize Facebook timeline, D-Day is almost here. Friday, March 30, is when your Facebook pages will automatically convert to the new Timeline format. If you haven’t already started to think about the look and content strategy for your new Timeline page, consider this a swift kick [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with digital marketing, facebook marketing tips, facebook timeline for pages, features of facebook timeline for pages, how to leverage facebook timeline for your brand, maximize facebook timeline for pages, Social Media Marketing, what you need to know about facebook timeline
Posted by Katy Ryan Schamberger on March 26, 2012 · 9 Comments
ShareThe Kansas City Police Department is leading the way when it comes to social media marketing, having established a presence on a number of sites including Facebook, Twitter, YouTube and, most recently, Pinterest. Since two of the primary benefits of social media marketing are communication and conversation, it only makes sense that police departments incorporate [...]
Filed under Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Strategies and Tactics, Tactics and Tips · Tagged with kansas city police department, kansas city police department pinterest, Kansas City Social Media, kansas city socialmedia, kcpd social media, law enforcement using pinterest, law enforcement using social media, pinterest, social media kansas city
Posted by Shelly Kramer on March 26, 2012 · 8 Comments
ShareMobile devices have spurred growth and connectivity such that the Internet powers everything. Notebooks, netbooks, smartphones, tablets–you name it, devices are ubiquitous, and perpetually in hand and online. And that impacts, in a very large way, the way that businesses operate and also the way that life, in general, operates. It’s kind of scary, overwhelming, [...]
Posted by Katy Ryan Schamberger on March 25, 2012 · 2 Comments
ShareDespite the prevalence of Facebook pages, a recent study conducted by Recommend.ly indicates that more than half of them (56 percent, to be exact) have less than 256 fans. This research is the result a study of some 1.7 million Facebook pages. And that examination netted the following: Thirty-one percent of Facebook pages have less [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with average number of facebook fans, content marketing, creating an effective facebook marketing strategy, digital marketing tips, Facebook marketing, facebook marketing statistics, facebook page posting habits, facebook statistics, get more facebook fans, get more facebook likes, how to grow your facebook page audience, improve your facebook marketing strategy, recommend.ly
Posted by Shelly Kramer on March 23, 2012 · 8 Comments
ShareContent marketing is undoubtedly one of the hot digital marketing terms of 2012, but there’s far more to identifying—and implementing—a successful content strategy than simply creating content. In fact, when considering the components of creating a content marketing strategy, writing is the easy part of the equation. In today’s increasingly crowded content marketplace, your brand [...]
Filed under Business Intelligence, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with altimeter group, approach to content marketing, charlene li, content marketing research, content marketing strategy, content marketing tips, content: the new marketing equation, defining your content marketing, evolution of content marketing, five stages of content marketing maturity, rebecca lieb, successful content marketing, winning content marketing strategies: rebalance your organization to deliver effective content
Posted by Laura Seymour on March 22, 2012 · 4 Comments
ShareIf you have an iPhone, knowing how to disable your phone’s geotagging service could just possibly save your life. If you’re like me, you probably spend time taking and uploading photos to various social networks. The scary news? You could be unintentionally geotagging the pictures you post to your networks, meaning you’re giving anyone with [...]
Posted by Shelly Kramer on March 21, 2012 · 3 Comments
ShareContent marketing is the buzzword of the moment, but in reality, it’s a marketing concept that’s been around for decades—heck, even longer than that. And when you think about it, that’s not surprising. After all, the technology and devices with which we produce and consume content have drastically changed, but words and stories are nothing [...]
Filed under Branding / Identity, Branding / Identity, Business Intelligence, Content Marketing, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with brand storytelling, content and Google's algorithm changes, content marketing strategy, content marketing tips, digital marketing, elements of content marketing success, history of content marketing, humanize your brand, importance of content marketing, importance of real time content development, what is content marketing, why is content important
Posted by Shelly Kramer on March 20, 2012 · 20 Comments
ShareGoogle’s likely to penalize websites for too much SEO—at least that’s what the newest changes to its algorithm suggest. Matt Cutts’ mention of an impending algorithm change at SXSW this past week seems certain to make content marketing–and the creation of relevant content–even more critical to businesses of all sizes. And yes, Virginia, apparently there [...]
Filed under Business Intelligence, Content Marketing, Content Strategy, Featured Articles, Search Engine Optimization and Marketing, Technology news · Tagged with build your site's faq page, content strategy, create informational content, get your site ready for google's algorithm changes, Google algorithm change, google news, Google penalizing sites for too much SEO, Google to penalize highly optimized sites, Google's focus on semantic search, how great content influences search results, how to optimize your site, importance of content marketing, keyword strategy, seo and digital strategy, the importance of content and search, too much SEO
Posted by Katy Ryan Schamberger on March 19, 2012 · 3 Comments
ShareAlthough Facebook commerce (F-commerce) is in its early stages, it’s the next step in the eCommerce evolution—and especially in light of the introduction of Facebook’s Timeline for Pages, it’s a concept to which brands and businesses need to be paying attention. Recent accounts that detail the closing of high-profile F-commerce stores from brands like Gap [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with businesses and F-commerce, businesses successfully using Facebook commerce, eCommerce evolution, f-commerce, F-commerce case studies, Facebook commerce, Facebook credits and F-commerce, how Timeline for Pages impacts F-commerce, the future of F-commerce, Timeline features that benefit F-commerce, why brands should consider Facebook stores
Posted by Guest on March 16, 2012 · 10 Comments
ShareThis is the story of relevant web content – and why it matters. What would you do if you woke up one morning and found your website MIA? Vanished over night. No trace of it anywhere in the search results. Impossible, you say? Now, now, brown cow. It’s not impossible at all. Google owes you [...]
Filed under Business Intelligence, Content Marketing, Featured Articles, Search Engine Optimization and Marketing, Tactics and Tips · Tagged with content marketing, content marketing strategy, content marketing tips, how content helps search, how content helps search results, how to create content, know your audience, leo dirr, relevant content, the importance of web content, the link between content and search, why content marketing is important
Posted by Katy Ryan Schamberger on March 15, 2012 · 5 Comments
ShareIn terms of new Facebook developments, the last couple of weeks have been nothing short of huge for digital marketers. Sure, Timeline for Pages is a big deal, but of equal importance is Facebook’s new premium advertising platform, which not only introduces new types of ads—but also creates a deeper, more tailored approach to advertising [...]
Filed under Digital Marketing, Featured Articles, Social Media Marketing, Technology news · Tagged with digital marketing tips, Facebook engagement, Facebook marketing, Facebook news, facebook premium advertising, how brands should use facebook premium advertising, how to approach Facebook advertising, new facebook products, reach generator, Social Media Marketing, understanding facebook premium advertising, what is facebook's premium advertising
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
