Gentlemint Offers A Manly Alternative To Pinterest

Gentlemint, a manly alternative to PinterestMeet Gentlemint, Pinterest’s mustachioed, Scotch-sipping alter ego. Created by Lawrence, Kan., residents Glen Stansberry and Brian McKinney, Gentlemint is a manly version of the largely female-centric Pinterest.

The invitation-only site encourages users to post photos, videos and other content. Not surprisingly, the content is male-oriented; a recent look at the Gentlemint home page reveals photos of sports, character tees, quotes and an infographic entitled “How Would You Like Your Graphic Design?”

“Nothing against Pinterest, but it’s definitely not a site built for men,” Glen said in an interview with the Daily Dot. “We wanted to build something that was almost the opposite, focusing on fun stuff that gents would like.”

Fueled by passion and the beginnings of what they were sure was a good idea, after a mere 12 hours of work, Gentlemint was born—and has been adding a heaping helping of rugged manliness to the Internet ever since.

As Pinterest’s popularity continues to explode, it’s no surprise that Gentlemint is quickly catching on, too. Judging by the traffic on both sites, there’s an inherent appeal in these digital mood board/scrapbook hybrids—and brands are jumping on the bandwagon, too.

Using GentlemintSince Gentlemint is in its early days, the site boasts far more personal users than businesses. But we suspect it won’t be long until brands incorporate Gentlemint as part of their digital marketing strategy as a way to forge a connection with a larger audience and leverage a new method of content marketing. Sites like Pinterest and Gentlemint demonstrate that many of us have an urge to collect and share, and what better way to showcase the lighter side of your business than by joining in? Plus, Pinterest has also proven itself as an unstoppable referral engine, and we suspect it won’t be long until Gentlemint becomes a significant driver of online traffic, too.

Ready to join the fun? Simply head over to the homepage and enter your email address to sign up. Ladies, don’t be shy—Gentlemint won’t bar you from entry. There are a whole lotta women out there who aren’t all pink and girly, and this site just might contain some pretty cool info. We know we’re having some fun over there – that’s for sure.

And if you’re already using Gentlemint, we’d love to hear what you think. Grab a beer, a glass of Scotch, a couple of cigars and we’ll meet you in the comments for a virtual discussion.

  • http://www.socialmediawannabe.com Todd Lyden

    the irony of a “pin it” at the bottom of the piece does not escape me

  • http://lifedev.net Glen Stansberry

    Thanks for the writeup Shelly! V3 has been posting some excellent stuff on Gentlemint as well :)

  • http://twitter.com/KatyWrites Katy Schamberger

    Too true, Todd! Don’t worry – we’ll keep our eyes peeled for a “Mint It!” button that we can add to our blog, too.

  • http://twitter.com/KatyWrites Katy Schamberger

    Gentlemint is quickly becoming an addiction around the V3 offices, Glen! Kudos to you and Brian for creating such a great site.

  • Anonymous

    We’ve been having fun, Glen! It’ll be interesting to see where this goes :)

  • Anonymous

    We heart irony.

  • http://lifedev.net Glen Stansberry

    Glad to hear it Katy!

  • http://lifedev.net Glen Stansberry

    We’ll have those soon ;)

  • Pingback: I give up. Fine. Get out of Pinterest. Upcoming rant, be warned | lynette {radio}()

  • http://www.begtodiffer.com/ Dennis “DenVan” VanStaalduinen

    Whoa, wait, they let YOU on there @ShellyKramer:disqus? That IS manly!

  • http://krycha.tumblr.com/ Khrystene

    You’re kidding me right? Blue’s for boys, Pink’s for girls?! Seriously! What year is this????

  • Quinn Bledsoe

    Whenever I see “Men’s Interests” I automatically translate as “teenage boy interests.” Shockingly, I’m a mature, fully heterosexual male whose interests go beyond sports and character tees. Pinterest has all the room for quotes and graphic design that I could ever want. Good on you for trying, but I think the time for segmenting the market was BEFORE Pinterest started blowing up.

  • http://shinytoyrobots.com/ Robin Cannon

    Hmmm, not sure about this. I don’t really see Pinterest as male or female oriented. Surely the whole point of a service like Pinterest is that you create your own curated collections; so what you see is going to be based on your own likes and interests. That means if you’re interested in “male focused” material, that’s what you’re going to pin, and like, and follow and see.

  • http://twitter.com/lauraBseymour Laura S.

    I’d not heard of Gentlemint until I saw you talking about it on Twitter yesterday, but I like it as well. I love the logo, and the look of the site. I’ll join up, and get sucked into another vortex…eek.

    It’s also great to see this coming out of Lawrence, from a KSU fan (er, sorry, Shelly…)!

  • Anonymous

    #hag

  • Anonymous

    The demographics show, Robin, that Pinterest is largely popular with women, but of course, there are any number of male users, too. The feedback I’ve heard on a regular basis is that Pinterest is very “girly” which is off putting to some. Many object to gender specific sites but I don’t think I have an issue with it. For instance, a magazine called “Hot Rods” probably is gender specific, much like “Ladies Home Journal” is also gender specific, and no one really objects to that. I think both sites are cool, and have loved Pinterest from the beginning, so I think it will be interesting to see what happens with this new male-focused site. One thing’s for sure, time will, most certainly, tell!

  • Anonymous

    I see your point Quinn, but I think it’s also important to remember that all sites aren’t for everyone. Many men that I know find Pinterest too girly. Just like many people I know find Quora too dominated by men. Neither bothers me – I hang out in both places. But I also don’t think there’s anything wrong in developing a site that caters specifically to men, or to women. That’s nothing new – and there’s no rule that says that if you’re interested in a concept like what Pinterest offers, that you have to do it there. We like what we like – which is part of what makes the web so cool. I say power to the Gentlemint team for tossing something out there – and it will be interesting, at least for me, to see how it goes.

  • Anonymous

    I agree to a large extent, Khrystene. I’m not a fan of pink Legos for girls or for a lot of gender crap that goes on. That said, to use an earlier example, men usually buy Men’s Health magazine. And women usually buy Shape. Gender specific. Men usually are attracted to Hot Rod magazine and women are often the biggest audience for Lucky magazine. Gender specific. Who cares if there’s a site that has a large female audience and plenty of male users too, and a site that aims for a large male audience with some female users as well? I actually think that’s pretty common – and not a big deal at all. We like what we like and we hang out where we feel comfortable hanging out. Viva la choice!

  • Anonymous

    Manly yes, but I like it too. Name that spot.

  • Anonymous

    I agree. But once the topic comes up, it becomes very much he v. she. Which I think is silly. Did you say you have some bacon?

  • Pingback: 3 Outlier Social Media Marketing Tools Worth Mentioning()

You can also find me on Google+ Real Time Web Analytics