Why You Should Be Using LinkedIn’s New Status Updates For Companies

LinkedIn company status updatesCompanies can now post LinkedIn status updates, thanks to a new feature that rolled out a few weeks ago.

The status updates are the same as those you’d find on personal LinkedIn profiles, and, according to LinkedIn, give companies “the ability to customize and share more valuable insights with their followers.”

LinkedIn status updates can be up to 500 characters long and support URL attachments, as well as multimedia, giving companies the chance to share an array of content with their followers.

Here at V3, we’re huge advocates of LinkedIn, which is fast becoming one of the social networking behemoths, especially when it comes to professional use and recruitment. Not only do we conduct LinkedIn training sessions designed to help individuals maximize their profiles, but we also encourage companies to create their own LinkedIn pages as a way to further distinguish themselves in the vast social space.

We’ve been early adopters of the company status updates and have found daily posts to be a great way to encourage conversation and traffic, which is why educating our clients on effective LinkedIn use is a high priority. Just as you should frequently update your personal LinkedIn profile with status updates to remain visible in the LinkedIn stream, companies should incorporate the same tactic so that they remain at the forefront of employees’ and clients’ minds – not to mention prospective hires and customers, too.

Not sure if your company’s page has enabled status updates? Check your page’s settings to view your administrators – these are the only people who will be able to post updates. You’ll also need to make sure your company page is set to “designated admins only.” Once you’ve verified those settings, you should be able to share information directly from the Overview tab.

As for the type of information you should post? We’ll leave that up to you and your individual content strategy, but as with most social channels and corporate blogging or microblogging, we recommend a mix of about 80 percent industry/topical coverage with 20 percent company-related news and information.

Has your company started posting status updates on LinkedIn? If so, how do you think the new feature has changed your company’s visibility and/or experience on the site?

  • Anonymous

    I’ve been looking forward to this feature. The companies I work with will get a lot of value out of this feature.  Just having a company page that “just sits there”.. doesn’t really do much for engagement.

  • Anonymous

    Us too, Beth. We LOVE it!!!

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  • http://twitter.com/socialcap Social Capital Inc.

    Thanks for the article…Like Beth Warren, our page (Social Capital Inc.) tends to just sit there too. Basic question–where does one actually post the company status update? I didn’t readily find a place to add it.

  • http://twitter.com/kamichat Kami Huyse

    Cool feature. It won’t let me add anyone as an admin. I will try again later.

  • http://www.nonprofitconnection.wordpress.com Heidi Massey

    Hmmm…loving this. Based on my settings on my profile, I do not think I am an admin for the company page at the nonprofit where I work. Didn’t see settings on its actual page. Just on my profile. I will investigate here, but is there an easy way to find out who the admins are? Thanks Shelly!

  • Anonymous

    Heidi,

    Whomever set up the page should be able to designate the admins. That’s where it can sometimes get tricky. Check to see who set up the original page … work from there :))

  • Anonymous

    Hopefully you mastered it, Kami … it might have something to do with whomever set up the corporate account to begin with.

  • Anonymous

    Check out one of our clients who is doing a great job with this – Burns & McDonnell — you’ll see what their corporate page looks like and how they’re handling updates.

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  • http://www.kendalking.com Joe Dunn

    Great post, Shelly. Do you think
    LinkedIn will replace Facebook’s status update for businesses or will the two
    co-exist? Also, what impact if any do you think this has on Twitter? LinkedIn
    has always been the most formal of the big three social networks. On the
    surface, this seemed like a very questionable move to become more like
    Facebook. Glad to see a post address this development.

  • Anonymous

    Hi Joe,

    I actually think it’s a terrific move for LinkedIn and allows it to let brands (and companies) have more of a presence – and a personality – via the LI interface. I actually think it could have greater impact for brands to use LinkedIn, in some instances, than to use Facebook. People go to LinkedIn to work. To make connections. To do business. They are there with their sleeves rolled up, looking for answers they need, services they need, needs they have to be filled. For brands to be there, communicating on the network is, to my way of thinking, pretty smart.

    As always, time will tell, but as folks who do a lot on and with LinkedIn on a daily basis – with and for our clients, we’re very much interested in this capability.

    Thanks for coming by and for the feedback!

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