Sarcasm Lovers Rejoice: Sarcasm Font Has Arrived

Coming from a family of jokesters, it was pretty much a given that I would ultimately learn to develop a thick skin (well, frankly, I was forced to do so). It was also imperative that I learn the art of quick repartee as a form of self-preservation much like other children learn to walk. For this, I thank my mother, Shelly Kramer, who apparently popped out of the womb lipping off about something.

Being a general smart ass about most things – sarcasm can and has gotten me into trouble.On more occasions than I can count. But oh how I love it so.

In fact, many friends have probably seen at least one text, Tweet, etc. from me with </sarcasm> in there so they know that I’m just kidding, and not just being a jerk.

As such, I was overjoyed to read that some fabulous interns for BBH are lobbying for the creation of  Sartalics, a bona fide sarcasm font. Hallelujah!!!

This campaign proposes that Sartalics, a reverse italics font, be created so that when Tweeting, updating your Facebook profile or emailing you can use Sartalics to indicate to those thin-skinned among us that you’re being snarky – not mean.

In the long run, this will save so many follow-up calls/emails to say, “Hey I was just kidding, you know that right?” In fact, it might just save a friendship or two. Sarcasm is a very hard tone to convey, so how’s it possible that a sarcasm font has yet to be created?

In all seriousness, with more than 110 million tweets  and an excess of 294 billion emails flying around in a given day worldwide, it only makes sense that we continue to adapt the communication tools we use on a daily basis to ensure our messages are properly interpreted.

Are you, like me, a sarcasm lover? If so, here’s how you can help the cause – visit Sartalics.com and sign the digital petition. As people continue to sign the petition, they will hit up the big dogs from Microsoft, Google, Twitter, Facebook, Yahoo, YouTube, Apple and Tumblr to encourage them to create Sartalics. Below is a cool tutorial the BBH Barn interns created to promote their campaign:

As a cause near and dear to my heart, this is my personal plea to help a sister out and help Sartalics become a reality. And yes, it’s all about me. This will be a great leap forward in my continual quest to quit annoying people with my oft misunderstood but quite adorable (just ask @danieleagee) quick wit.

  • Carole

    Love it! And need it!!

  • http://twitter.com/RayBeckerman RayBeckerman

    I have been very active on slashdot.org,  a great, freewheeling, website popular among techies and programmers, among others. The site is very interactive, and a lot of strong kidding is involved. I have been told on many occasions, there, when I fell for something that was sarcastic — but where I missed that — that my ‘sarcasm meter’ was in need of a tuneup.

    Your font would solve the problem of the sarcasm-challenged, like myself.

    On behalf of the sarcasm-challenged, everywhere, thank you.

  • Anonymous

    Oh RB, how can anyone not get your sarcasm??? I’m with you — I, too, get in trouble regularly. Guess we just need to hang out together more often :))

  • Anonymous

    :)))

  • Anonymous

    This is such a terrible idea. (I wish I had a font to show sarcasm)

  • Anonymous

    Oh, you’re a funny, funny guy!!

  • http://www.facebook.com/davevandewalle Dave Van de Walle

    Shelly, I just *love* your site. You share the most *awesome* information.

  • Anonymous

    Super. I just *love* you too, #snarkmeister

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  • http://twitter.com/RayBeckerman RayBeckerman

    They were accusing me of being a bit ‘slow’ in getting other people’s sarcasm. And it was demonstrated to me time and again that they were right, I am a bit slow.

    So your daughter…. is a genius :)

  • Anonymous

    LOL. I knew that. About the kid anyway. You, you’re not slow. Not one bit!
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  • http://www.thecaremovement.com Al Smith

    Thanks Shelly and Katherine.  I am with you 100%.  Love this idea.  Our family was the same way.  Always goofin on each other and being a smartass was the way.  I of course, was the biggest offender.  There is a fine line and people are sensitive.  So this works for me.  Awesome.  Thanks.

    Al

  • http://hoop.la Rosemary ONeill

    Oh, I am SO going to put in a dev team ticket for this one.

  • Katherine M

    Well fellow trouble maker glad you enjoyed the post. Let’s hope this font comes to fruition!

  • Katherine M

    I bet this would be one of the best development requests they have ever recieved ; )

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  • Anonymous

    Seriously folks; Katherine is so adorable puppies send postcards of her to baby seals.

    No. This comment wouldn’t be using Sartalics.

  • Richmc33

    Still needs work > Not sarcastic enough to identify.

  • Anonymous

    Funny. Very funny.

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  • Super Smart Lion Cub

    Reverse italics are used when foreign languages are written in English text (specifically suggested in _The Chicago Manual of Style_). This addition would cause ambiguity between whether the text is from a foreign language or if it is sarcasm. Because it’s *so very hard* to italicize, and perhaps add an ellipsis, to convey sarcasm. . . . Can you at least come up with a method that is not already being used for another grammatical convention? I find that most of the people supporting this have little knowledge of the complexity and intricacies of English grammar. . . . Perhaps develop a new punctuation mark? (The “snark-mark”?)

  • Anonymous

    Brilliant. Brilliant, I say!!!!!!! Now if only we can get someone to design it!!!

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