Obsessed with Facebook

Facebook Image

Love it or hate it, the world is obsessed with the social media darling that is Facebook. In society today, Facebook is ubiquitous.

That’s likely because of the fact that out of the 206.2 million Internet users in the US, a mere 71.2% of that web audience is on Facebook. Even the Global Fortune 100 companies are paying attention, with some 61% having a brand presence on Facebook.

In the space of just 20 minutes on Facebook, ONE MILLION links are shared. In 20 minutes. Think that’s a lot? Give it six months – that number will be exponentially higher.

Social media in general – and Facebook in particular – are changing the way we communicate. On a personal level, and on a business level. And it’s pretty much happening at the speed of light.

Rich Man, Poor Man, Beggarman, Thief.

Whether you’re a business owner, nonprofit, brand manager, marketing, comms or PR pro – or, as the nursery rhyme goes, if you’re a doctor, lawyer, merchant, chief, if you’re not thinking about how to harness the power of the connectivity that happens on Facebook on a daily basis – well, I’m not sure where your head is.  But I do know that I might call you not the brightest bulb in the pack. No offense.

The brilliant minds at Online Schools.org created this amazing infographic about Facebook – and here are just a few things that might make you sit up and pay attention:

  • There are 500,000,000 Million Facebook Users

  • That’s 1 in every 13 people on Earth!

  • Half of them are LOGGED into Facebook on any given day. HALF.

  • 48% of 18-34 year olds Check Facebook as soon as they Wake Up.

  • 57% of people talk to people more online than they do in real life.
  • And it’s not all young ‘uns, folks. The 35+ Demographic represents more than 30% of all Facebook users

Convinced you yet?

Dive into this infographic (oh, how I love visuals!). You’ll see. And, whether you personally “like” Facebook or not, right now, it’s clearly the medium du jour. Ignore it from a personal standpoint all you like. Ignore it from a business standpoint at your own risk.

Are We Obsessed with Facebook?
Via: Online Schools.org

  • http://occamsrazr.com Ike Pigott

    And to think there are still many who think there’s no “there” there.

  • http://twitter.com/ASK47 ASK

    Now we just need an infographic that describes how many people on Facebook don’t understand their privacy settings, and how public the data they think is private really is.

    The Onion said it best the other day…

  • Anonymous

    You’re not kidding. I encounter them every day. Every single day.

  • http://twitter.com/alidapham Alida Pham

    Great stuff! I do check FB on my smartphone before going to bed and when I wake up! hahaha

  • Anonymous

    I. Love. The Onion. Excellent share.

  • Anonymous

    Me too!!!!!! In fact, my phone spends the night under my pillow (the better for its alarm to wake me).

  • Anonymous

    You’re not kidding, Ike. And I encounter them. Every single day.

  • http://twitter.com/marksherrick Mark Sherrick

    instant access to almost three quarters of your domestic audience. Impressive.

    Percentagewise, Facebook has got to have a larger reach than AOL did at its peak, right? Not to mention, no true monthly user fees! The monetizing and expansion tactics of Zuckerberg, etc must be a fascinating read. The movie touched on it a little bit, but not too much.

    I admit…I talk to more people online than I do in person…but I have my reasons. I check facebook a TON.

    My phone doesn’t live under my pillow though, Shelly…I think that may just be you.

  • http://www.mynotetakingnerd.com/blog Lewis LaLanne aka Nerd #2

    I’m about 19 days shy of finishing up a 90 day challenge that included “No Facebook (personal or bidniz)”.

    This was no fun at first because I was totally out of control with it, staying up late having fun posting stuff and then rolling over in bed when I woke up to see what kind of response I’d gotten from my antics the night before and seeing what my other huh-larious connections brought to table.

    What was REALLY addicting for me was the fact that I’m damn good at getting women to laugh hysterically.

    But now that I’ve been off the Facebook crack for all this time and focused on being ever more productive in my business, I realize just how much I WASN’T GETTING DONE when I was active on the site.

    I’m looking forward to in the future making sure my browser will only let me spend a set amount of time on the site for the day so I still can get my fix but not let myself get carried away.

    Love The Info-Graphic! Also love the name Shelly! So adorable!

  • http://twitter.com/skypulsemedia Howie at Sky Pulse Media

    I want to respond but unless you get the authors of the info graphic to participate I won’t. LOL

    Its way wrong. I hate these things. In fact I think the US should make a law to ban info graphics. I have used Facebook’s own stat page to their detriment. Over 50% of those who log in each day take zero action. Lots of funny stuff with the stats. But my rule of thumb is if there is a Facebook Stat. Don’t believe it.

    I had a big argument with Josh Klein who is a big digital ad guy. He said he trusts the double click numbers. I checked them out. Double click shows that every single user on Facebook views over 200 pages a day. That is impossible. Something is being fixed.

  • http://www.EpicChange.org Stacey Monk

    I must admit, though I’m generally an eternal Stacey Sunshine, I’ve been a closet FB naysayer. Despite overwhelming evidence to the contrary, I think many are holding out for it not to work because we’re so conflicted about the company’s values…we’re in denial.

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