Lee Odden: Why Do Companies Suck at Social Media?

Top Rank Marketing’s Lee Odden wrote a GREAT social media blog post last week, asking Why Do So Many Companies  Suck at Social Media?

I’m a pushover for posts and headlines that just SAY IT.  Especially when the content is written by experts like Odden.  Dig if you will, a preview:

The current iteration of what we all call social media has been around for at least 3-4 years but apparently brands are still irrelevant on Twitter and companies continue to blunder on Facebook and show a lack of understanding of what makes social media conversations succeed at reaching business goals.

What can I say? He had me at SUCK.

Go read it over on TopRankBlog.com, Why Do So Many Companies  Suck at Social Media?

Comic via GeekandPoke.