My Debut: Video Blogging. I Really AM a Dork.

We all have our strengths. One of mine is words. I love them. I love thinking about them, rolling them around in my head, lovingly putting them into sentences, crafting paragraphs out of sentences, arranging, rearranging, editing, massaging, making them perfect. I love words.

I also love speaking. Big groups, small groups, one-on-one one, you name it, and I love it. I was a Coms major in college and reveled in every bit of that experience. Give me a room full of people over a math problem any day. Might explain why it took me five tries to finally pass College Algebra, huh? My point – we’re all good at something and sometimes it makes sense to move outside our respective comfort levels and learn something new. Plus, I truly believe that video blogging is — and should be — an integral part of smart social media strategies, so if I’m going to talk the talk and tell my clients how important it is to vlog, I’ve got to walk the walk. I’m just that kind of gal.

For me, video blogging is a whole different milieu. Don’t get me wrong – I’m so not afraid of a camera. I’ve been on TV a hundred times. Had my picture taken a million more. You don’t do what I do and not have considerable media exposure. But, when it comes to sitting down alone in front of my FlipCam and doing a video post – goodness, but I’m my own harshest critic. Anyone relate to that concept? I’ll bet so.

Here’s the thing. Whether it’s your first blog post, your first presentation in front of a group of people, your first sales pitch or your first video blog post, it’s probably not going to be perfect. But, the only way to get started is to take the first step–get over your insecurities, take a leap, and get the darn thing out there. Or, as I learned at Liz Strauss and Terry Starbucker’s SOBCon event, the veritable think tank of the social web, launch the damn thing, then tweak it.

And so, without further ado, I’m launching it. My first video blog post. Sure, I cut off the top of my head – but I wanted you to see the necklace I was vlogging about. Sure, I could’ve used some lipstick but, guess what, that’s what I look like. Not always perfect. Sure, I need to learn a few tricks, and I especially need to learn how to edit, but what the heck, I’m putting it out there, warts and all, so that you can see that we all start somewhere. I’ll work on perfection next time. But, until then, I’m not afraid to show you my first effort.

And, in case you missed it because you were (1) blinded by my beauty, (2) entranced by my words or (3) counting my many wrinkles, my cool necklace is from the folks at Survival of the Hippest, and you can stalk them on Twitter at @TheHippest.

So there, I’ve done it. Gotten over the hump. Launched the damn thing. I’ll get better. But there’s gotta be a starting point. Now it’s your turn. What are you procrastinating about? What are you dragging your feet on? I double dog dare you to launch the damn thing. And then tell me about it so that I can give you a virtual pat on the back. And maybe even buy you a beer.

  • I am so behind in reading - so I just watched this - I think you did an excellent job! You are not a dork... and that is a cool necklace!
  • Great! Congratulations! You did it! :-) I feel inspired to attempt it myself!
  • Shelly- I love that you jumped in head first and joined the ranks of the video blogger! I love the put it out there, and tweak it later approach! It shows who you are, gives it a very "real" feeling, and lets your readers get to know you for you.
    As for learning to edit, it will come when you truly need it. Make learning a part of the process and it will become one of the things that you love to do!
    Keep up the good work, and I hope to see video more regularly on your blog!
  • ShellyKramer
    Thanks, Jason. Appreciate the kudos and the thing about putting it out there is that you've kinda sorta got to deliver. All part of my plan. it reads like this: The risk of public humiliation motivates slacker!

    Thanks so much for stopping by - you're the best!
  • Okay see, there you go again forcing us schleps to step up our game. How am I supposed to continue with my laziness when people like you continue to kick ass and take names, trying new things, and continuously raising the bar??? :)

    Great job Shelly. Keep rockin.
  • ShellyKramer
    Get going, dude. I'm the veritable Queen of Slackers and if I can do it, so can you. I'm watching now. And am a fantastic nagger. Just ask my husband.
  • I finally watched this (I've had it open for days so I screwed up your analytics). I LOVE IT! First of all, you are NOT a dork! Secondly, you totally cut off your head, but it makes it so much more real. Thirdly, I love your candidness and approach. And lastly, I LOVE your China cabinet!
  • ShellyKramer
    Thanks G. Now that I've shamed you into actually coming by my blog. <hahaha> I keep your site open for days, too, stealing all your ideas and scraping content, so we're even. <even bigger="" hahahaha="">.</even></hahaha>
  • Is it bad that the first thing I noticed was the awesome China cabinet too? :)
  • ShellyKramer
    LOL. Everyone loves the turquoise china cabinet (except for my husband). My selection of that spot was strategic :))) Thanks Levi!!
  • Amani Channel
    Great job with the video. The cut off head thing isn't any big deal. I've done it as well on videos. If you're recording in 16:9 and not 4:3 it is very easy to do. The audio was good, you were centered, and the lighting worked.

    Keep it up.

    http://www.twitter.com/urbanreporter

    ac
  • ShellyKramer
    Thanks much! Your comments lead me to your Twitter page and then to your website - love what you're doing and am darn glad to know you ... oh the beauty of the online world. Thanks again - much appreciated.
  • Hey Shelly,
    Great job on this first video! Love it.

    The audio was very clear. The camera was still. And the lighting was good.

    You are very comfortable in front of the camera.

    You had an engaging story to tell that included the fact that it was your first video blog post AND you wanted to share something you are excited about.

    All good.

    I love that you included a lot of text to give readers a back story and explanation of what's in the video. Many people don't do that.

    I'll have to agree with those that are saying you shouldn't point out problems, like, "I hope I didn't look stupid" or the title, "I reall AM a dork."

    I kinda like the title. ;-)

    Your readers might be interested in my book on how to do online video, Get Seen, they can find info at :

    http://stevegarfield.com/getseen

    It gives lots of tips on how to shoot videos like you did here.

    Great job, looking forward to the next one and recognizing you in public hte next time we see each other.

    --Steve
  • ShellyKramer
    Thanks Steve. I actually am a fan of snarky headlines and wear my dork crown proudly, so those statements are meant to be attention getting (marketing gal that I am) and not apologetic -- and I think you got that. Love your book and, based on the huge amount of feedback I got from all my friends about wanting to start vlogging, I think you should me a copy for a review - I'll bet I can sell a few for you :))

    Thanks again for stopping by and for your comments - always appreciated. And I look forward to our next 'conference encounter' :)))
  • sharonhayes
    Loved it Shelly! Excellent job!!

    haha looking at other comments, seems like you're encouraging some of us to make the leap into video blogging :)
  • ShellyKramer
    Hey Sharon - thank you!!! And yes, I am. You already ARE fantastic - a vlog will make you even more so!!!
  • sharonhayes
    I've joked with some male friends that for guys, it is so much easier. Don't need to worry about makeup, hair, what they are wearing, lighting and cleavage yes or no haha

    You're welcome & thanks toots!
  • ShellyKramer
    You are so correct, Sharon. But then maybe the lesson here is that we need to worry less about looking "perfect" and more about just having a great message. So hard, I know, but I'm resolved to try and worry less about what I look like (or what I think I look like) and more about content. <crossing fingers,="" shoulders="" squaring=""> <it's hard!="" still=""> <why anyway???="" are="" hard="" on="" ourselves,="" so="" we="" women=""> <dammit></dammit></why></it's></crossing>
  • Mazel tov on doing your first vblog post! I think you did a smashing job! I could hear you plainly and clearly, the length and timing were great, you used pauses pretty well for emphasis.

    Minor quibbles:

    - Either zoom into the necklace or replace part of the video with a closeup photo of the necklace.
    - Overlay the text URL when you say it (both of these are dead easy in iMovie)
    - Don't apologize - guess what, we all know its hard, and we all will give you so much slack you can't believe it - if you don't apologize, most people won't be able to name something you did "wrong" 5 minutes later (from Toastmasters and Scott Berkun, if you're wondering:-)

    And I'm procrastinating cause I don't have anything to say (but I did post my international competition speech for Toastmasters on my blog - does that count as a vblog post LOL?).

    Keep it up, can't wait to see what you'll do with this new (for you) medium. - Bob
  • ShellyKramer
    Bob,

    Your tips are wonderful and I shall implement them forthwith. And, as much as I love writing, vlogging is infinitely easier ... so I shall certainly not make this my last attempt. I need to spend some time at the Apple store taking advantage of the training that they do so often - I know some of this stuff is so easy, just need to make time to learn it. Another promise to myself -- will definitely do that.

    Thanks again for the tips, the compliment and your kindness - your friendship is something I'm grateful for on a daily basis.

    Shelly
  • How did you know I was procrastinating?

    So, just tweeted you that I got interested in social media from watching, meeting and then emulating Steve Garfield back in 2006. I don't vlog much anymore, but I still post once in a while to Joe's Video, Etc. http://joesvideoetc.blogspot.com. The thing that drew me into vlogging was how personal it is. People who watch your video feel as though they know you, and that's a big thing in social media, establishing that personal connection with your followers and readers. So yay for you Shelly and thanks. We've been connected on Twitter for a while, but it's great to see you "in person", so to speak.

    JoeC
    ps. yes, please do put yourself in-frame, smile, laugh, be spontaneous, don't apologize, and always remember that good audio is the *most* important thing in making good video!
  • ShellyKramer
    Thanks Joe. Well now I'll be stalking Joe's Video blog and waiting for your next installment. Vlogging is awesome and it is really so easy to do, once you get the hang of it. Sort of. Well, you know what I mean. Easy to do it, edit (note to self: must learn to edit), post and move on. I'll definitely be experimenting more and know that you will, too ..... <gauntlet down="" laid="" officially="">

    Always nice to see you - thanks for stopping by - and for the kudos. Your kindness is much appreciated!</gauntlet>
  • markwilliamschaefer
    Damn. Now I have to do it. You did a great job Shelly.
  • ShellyKramer
    Thanks Mark .... will be waiting for your debut!!!
  • fjfonseca
    Somehow this sounds better when you hit the little "vuvuzela" button :-D
    Finally Shelly welcome to the video blogging thingy. Where are the bloopers? ;-)
  • ShellyKramer
    Thanks Fernando. I've watched so much soccer this weekend so the vuvuzela is still ringing in my ears. I'm not sure that is a compliment -- but knowing how much you love me, I'll choose to take it as such. I still remember one of your early videos and all the bloopers and how much I loved it --- next time, I'll leave all the outtakes :)))
  • fjfonseca
    Of course it was a compliment #fact
  • ShellyKramer
    #KnewThat
  • landa
    Great job. If I do it, I want a necklace, not a beer. Ok?
  • ShellyKramer
    Landa - deal!! <and thank="" you=""></and>
  • Love it, babe...and I've promptly run off and followed @TheHippest :) - note to self, buy FlipCam.
  • ShellyKramer
    Love my FlipCam, Erika. And my kewl kat necklace. Muchas grassy ass.
  • Sarah_Gore
    Video killed the radio star. Great job. Hmmm I think I should plunge too. ;)
  • YOU ARE SUPER COOL, Sheila!
    You vlogged. I am speechless.
    Love that you kept it under 2 mins and wish more people would do that. I think you lose your audience when it gets too long.
    BTW, was already following @thehippest b/c you told me to a while back...and I always so what you say.


    tweet tweet!
  • ShellyKramer
    LOLZ ... yup, shorter is always better. Except sometimes. Thanks for the kudos - I've not forgotten that I owe you some lingo, either re our cow!!
  • M-A Roy
    Truly inspirational. Congratulations.
  • ShellyKramer
    Thanks M-A :))
  • You are not goofy! You did great.
    I'm glad you decided to walk the walk. You'll be running soon.
  • ShellyKramer
    Thanks sweets. I am goofy - it's my trademark. That and dorky. Thanks for the kindness - and for stopping by :))
  • Nice job Shelly! We marketing, business, social media coaches need to walk more of the walk but as we notice in helping our clients, we are often guilty of being cobblers. No time to work on our own stuff. Great job, keep it up, chat soon!
  • ShellyKramer
    Gah! Don't I know it, Kneale. But we try - and gotta keep trying. Thanks for the kudos - always a pleasure to see your smile.
  • Damn fine job, Shelly. You look great! And I have actually heard people ask you where you got that necklace. People really love it.
  • ShellyKramer
    Thanks, Alex. And, for the record, I only look great because of the magic I get at your salon <running>. Mwah.</running>
  • Nice job SK. You were AWESOME on camera. Perfect length on the video as well ... wrinkles, wth are you talking about numbnuts, it was perfect.
  • ShellyKramer
    Thx, HO. And thanks for the "numbnuts" .... so much better than asshat or douche. You da bestest :)))
  • Do you remember that song, "I Love You More Today than Yesterday (But Not As Much as Tomorrow)"? That about sums it up.

    Here's what I love about this:

    1.That you did this right on the heels of offering me some suggestions on my first video, you took the plunge yourself!
    2. That you did it imperfectly.
    3. It felt REAL and HONEST and ENGAGING.
    4. You are ADORABLE.
    5. You turned me on to cool jewelry.
    6. For some reason, I love the shutting off of the camera at the end. Love it!
    7. Just do it, and come back later to tweak. Learn as you go.
    As you know, my crazy perfectionism has had me spinning. And keeping me from getting out there. That and the fear that People. will. laugh. at. me.

    Last week, I had the chance to see Seth Godin, and he talked a lot about "Shipping" -- getting it out there. We can plan forever, but at some point, you just have to ship.

    Well done, my friend! And thank you for your quick, honest feedback that helped me go back one more time to get my first video done! Saying "you rock" just doesn't cut it. I'll have to make up some new words.

  • ShellyKramer
    Thanks, Kat! And btw, I love that song!! I actually filmed that about a month ago and have been procrastinating - mostly because I don't have time to freakin' learn to edit. You inspired me to just let it out there - and I'm so glad I did. And "shipping" or "launching" are so important - and so often overlooked. Glad we decided to ship/launch together. Can't think of better company, my dear.
  • p.s. I also love what you wrote. It just confirms you are the twin sister I was supposed to have. Except I figured out how to get through college w/o taking algebra OR chemistry OR physics. Yay! (Instead, just to be a brat, I wrote a Philosophy paper comparing Kant's philosophies to a peanut butter and jelly sandwich. And got an A.)

  • ShellyKramer
    LOL. I would have slit my wrists had I been forced to endure either Physics or Chemistry. And I discovered that once you actually started showing up regularly to College Algebra, it wasn't so bad at all. In fact, I managed an A. Amazing what just showing up when your feet are held to the fire will do. Love your paper topic - no surprise about that A, either!!

    xo
  • Oh honey! You are so beautiful.
  • ShellyKramer
    Thanks Amy ... and you are as well!!! Outside AND inside (which, of course, is the important part). xoxo
  • First, BRAVO!!! So you've been blogging for a long time and this is your first vlog. That must mean that I can wait until at least 2012 to do my first one since my blog is only 6-months old. Right? Nope? Geeze, you're a taskmaster! **changes To Do List to move 'do 1st vlog' up**

    Second, Now I can hear your voice when you tweet. How cool is that? It will be like you are talking to me and I can pretend we're having a conversation. YAY! B/c I think you're super cool and I love your tweets and before I sound like a fangirl or stalker I'll stop.

    Third, I just have to say that at the end when you go to turn off the camera I thought you were gonna kiss me. On the cheek of course. Adorable and Awesome.

    Finally, please vlog again!

    Have a remarkable day,
    Sara
  • ShellyKramer
    Thanks sweets,

    And no, it means that you should do as I say not as I do. And I am older, so you are compelled to listen. So there.

    Love it that you apparently have the same voices in your head that I do in mine and are, clearly, just as goofy as I am. I've been looking for the perfect fangirl/stalker for ages now -- so happy to be able to cross that one off the list!!!

    And next time, I will smooch ya!

    Thanks for your kindness - very much appreciated!!
  • Here's your virtual pat on the back, Shelly. Good job. :)

    Plus that's a cool little idea, thanks!
  • ShellyKramer
    Thanks, Nate. Very kind indeed.
  • You are 13 shades of fabulous! So proud of you for your debut! You did a great job - as beautiful as ever....and I adore Survival of the Hippest..... I have one of their necklaces, but have to get a new one b/c I changed my twitter name!

    Funny that you mention cutting your head off....my vlogging tip for tomorrow is about framing - and cutting your head off is ok :)

    Can't wait to see more!

  • ShellyKramer
    Thanks Danielle -- I've always wanted to be 13 shades of something. I just thought it was dorky. You are the only one who knows the real story about how long this has been "in the can" and how long I've procrastinated. Finally, I just said, "screw it" ... let's launch this baby, imperfections and all. In fact, sometimes, I think imperfections make for better elements of a great recipe than perfection - but then, I can rationalize anything.

    Thanks for all your love and encouragement - you're the sweetest. Mwah.
  • lynhoyt
    You are so brave. Necklace (s) added to my holiday shopping bookmark list. I have 2 or 3 friends that will think that rocks. And I need one for myself. As to the video blog- great job. It was you being you. Telling it like it is.

    I just can't get myself in front of a camera. Art direction implores my participation behind the lens. Even in HS drama club I was on the tech and scene building team. I'm going to have to think on that or do puppets or something.

    And what is it with college Algebra? It is my recurring stress dream where I sleep through the final and cannot graduate.
    VID on Shelly! Love ya!
  • ShellyKramer
    Brave, no. Ridiculous, yes. Glad you enjoyed. Necklaces are very cool, too, so I'm glad you think so, too.

    Like you, I would much rather be behind the camera and always behind the scene, but sometimes ya just gotta venture out on that limb. No matter how thin it appears. Never quite as bad as you think it might be, either, once you get out there :))

    College Algebra. Blows. That's all there is to it. Dummies like me hire smart accountants so that they don't have to mess with stuff like math. Praise the lord for accountants and mathematicians!!!!

    xo

  • A good start to Vlogging.
  • ShellyKramer
    Thanks DD .. appreciate.
  • Right on...practice what you preach. Survival of the hippest. You looked awesome.
  • ShellyKramer
    Thanks, Dino!!! Appreciate the kudos :))
  • YAW...I tweeted the comment but I think Disqus is on a delay. Wut da fudge? In any case...you are opening yourself to an entire new audience...so get creative and have fun with it.
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