Why I’m At SOBCon

SOBCon 2010, Chicago
I’m in Chicago, hanging with my buddy Erika Napoletano, of Redheadwriting getting ready for Day 1 of Liz Strauss and Terry Starbucker’s signature event, SOBCon.

For those of you who don’t really know what SOBCon is, rest assured, you’re not alone. I can’t tell you how many people I’ve run into during the course of the past day that say “I’m not sure why I’m here, but Liz told me to be here, so I am.” She’s just that good. She says to do something, and people do. They don’t question, they just do. Goodness, but I adore this woman.

Here’s the deal. SOBCon isn’t a conference about Twitter. It’s not a conference about blogging and it’s not a conference about how freakin’ wonderful social media is. SOBCon is a business retreat. It’s an intensive think tank of a weekend that is devoted to just one thing: you and your business. Sure, there’s talk of online business and social mediums and the like, but it’s really a chance for the attendees to get away, spend time with a group of 150 really, really smart people, and learn until their brains hurt.

And Liz and Terry make sure that everyone understands a few key points: everyone likes to learn and someone has to present the content. So the presenters aren’t there to preen and prance like they do at so many other events, and they’re not here to pat themselves on the backs about how “big” they are and be drooled over by groupies. They are there to present the content, to a group of people who are all at least as smart as they are. Talk about a daunting assignment.

Challenging, exhilarating, mind-expanding. You get my drift. If you’re not here this year, make sure you make it a point to get here next year. You won’t be sorry. I’ll be here, that’s for sure.

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  • Shelly Kramer

    It is fantastic, Sally. And the comparison to TED is pretty accurate. Good call. Wish you could be here, too!

  • Shelly Kramer

    It would be the perfect place. And I would love to hang with you and glom onto a whole bunch of your brain cells – which I do so love! That said, you are doing what is just right for you – and I wish I could be there to see you in action. I’ll bet you’re amazing. In fact, I know you are!!

  • http://sallyg.me Sally G.

    This sounds really fantastic Shelly! I imagine the energy might be similar to that experienced at a TED event? I appreciate you hurting your brain for those of us who may tap you for your wisdom throughout the year. Thank you for explaining SOBCon too ~ I often feel like I'm caught between two Universes with the acronyms that fly around …

  • http://www.begtodiffer.com/ Dennis "DenVan" VanStaalduinen

    Thanks for the overview Shel (and for tweaking up the jealousy meter ever so slightly) ;c{)}.

    You were right when you urged me to come a couple months ago: this would be the perfect place for me to sharpen up, Cursed other life!

  • http://www.begtodiffer.com/ Dennis "DenVan" VanStaalduinen

    I have to agree with Sally though. The acronym is less than helpful (to be polite). When I first heard of it, it sounded like a COMICON for sappy romance novelists – or Star Trek empaths. As in, “If you like to sob in public, bring your super absorbent hanky to this one!”

  • http://twitter.com/CherryWoodburn Cherry Woodburn

    Thanks for clarifying the purpose Shelly. I'm pretty sure Erika said there's in in the fall in Austin. Will have to make sure I get there, especially since I can visit and stay with my first born, Seth.

  • ShellyKramer

    Sure thing, Cherry. It really is an incredible conference. But then, anything that Liz Strauss does is first class.

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