Comments on: Social Media is Not Advertising

By: Gerald Cotley

Gerald Cotley — Sat, 28 Aug 2010 10:51:14 +0000

Even the largest companies want to be involve in and use Social media as there marketing tool. The popularity of these social media sites are gone to the top.

By: Business Coaching: 9 Realities About Social Media For Your Business | Finding Answers

Tue, 02 Mar 2010 03:27:09 +0000

[...] audience. Yet, it does not engage the audience. This article by Molly Cantrell-Kraig discusses how social media is not advertising, but instead a forum to participate in a discussion between the brand and its customers. By [...]

By: Social Media is NOT Free | V3 Kansas City Integrated Marketing and Social Media Agency

Sat, 27 Feb 2010 21:06:57 +0000

[...] with the customers. It’s not really that hard. To quote my friend Molly Cantrell-Kraig in a recent blog post she guest wrote for us, “Perfection is not expected. Participation [...]

By: mckra1g

mckra1g — Fri, 26 Feb 2010 00:00:49 +0000

Excellent comment, Erroin. As a hardcore grammarian, I can allow myself to get distracted by the delivery of a specific message to the detriment of hearing the actual message.

Too often, I think that grammatical errors and typos are teh result of being so excited about what one wishes to say that the words can't keep up with the fingers doing the "talking" (left in on purpose, BTW).

Splitting hairs and arguing semantics keeps people at a distance and doesn't build commonality and community. Social media is all about collaboration and communication.

Forgiveness is also key to building relationships. When companies (who are comprised of individuals) make the effort to meet their public halfway through social media, an opportunity for growth (and even, gasp! profit) exists. Thanks again for taking the time to comment. Best, M.

By: Erroin Martin

Erroin Martin — Wed, 24 Feb 2010 21:58:56 +0000

A very interesting comment about perfection vs. participation. There is a bit of a movement by “social media snobs” (SMSs) that want users of social media to write in perfect grammar and spelling. Since social media is a written interaction these individuals do have a point. This is where companies in particular drift towards… perfection over participation. Yet, when we interact as individuals in the social media realm, we tend not to spell correctly or have the perfect tweet, we participate. We seek participation over perfection as individuals. How to marry the two is like trying to tell a marketing person they are in sales and a sales person that they are part of marketing. It should be a synergistic relationship.

When it comes to perfection versus participation. Individuals are more forgiving of mistakes made by other individuals. They are not forgiving of companies or larger organizations. We as consumers of information expect companies to be perfect in their participation. We would be better off if we were just as forgiving to them as we are to individuals.

@Erroin

By: mckra1g

mckra1g — Tue, 23 Feb 2010 21:03:14 +0000

Thanks for taking the time to comment, Ellie. Have a stupendous Tuesday! Best, M.

By: Ellie Becker

Ellie Becker — Tue, 23 Feb 2010 06:50:10 +0000

I love smart!

By: uberVU - social comments

uberVU - social comments — Mon, 22 Feb 2010 22:49:39 +0000

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